Chapter 432: How to Open the Situation in the Magic City
October 1st is National Day.
"Mr. Chen, this is the house in my video. The hard decoration is almost done. After the latex paint on the wall dries, we will start installing the cabinets." Zhang Qiyuan brought the customer to Luo Rui's room.
After one and a half months of renovation, the hard decoration of this house was almost completed. The customer happened to have a limited budget, so he simply brought it over.
"The renovation is quite good. It was unbearable before." The customer said in surprise after taking a closer look.
I watched Zhang Qiyuan’s video before, and he knew very well what the house looked like before. I didn’t expect that after the renovation, it looked quite good.
"Yes, it just so happens that you are here. You can take a look. The materials we use for decoration are all very good, unlike those string houses that use inferior materials."
"How much does this house cost?"
"390 million!" said Zhang Qiyuan.
"The previous owner seemed to have quoted a price of 390 million. Now that you have renovated the house, is it still 390 million?" the customer laughed.
"The owner's offer of 390 million is negotiable. His psychological bottom price is 370 million, so I added the 20 yuan for decoration, which makes 390 million. I am always direct and to the point with my fans. I don't play tricks. This price is really not an offer. You can see that many houses in the same community have old-style decorations, and they are sold for 400 or more," Zhang Qiyuan explained.
"Are there any other houses to look at in this community?" the customer asked.
"Yes, if you want to see it, I can take you to see it." Zhang Qiyuan said quickly.
Since he wanted to sell the house here, Zhang Qiyuan naturally had to find another house for the client to compare with. This house was found for him by the owner, Luo Rui, and it was in this building.
Soon, Zhang Qiyuan took the client to see another house.
"This set does have a good price-performance ratio, but I don't know what the house will look like in the end. How about this, let's talk about it after you finish the decoration." The customer thought for a while and said.
"No problem, let's wait until the renovation is finished."
Zhang Qiyuan also knew that the customer would not buy the house until it was fully renovated and he was unsure. The reason he still showed the house was mainly to shoot material for his video.
"Okay, then you go ahead and do your thing, I'll just walk around here," said the customer.
"Uh, okay."
Zhang Qiyuan said helplessly, he knew the customer would definitely find other agents to view the house, but he couldn't stop it, because Qijia Real Estate didn't have a store here. No store meant no houses available. The customer had finally come out to view the house, it was impossible for him to just look at these two houses.
Watching the customer walking towards the agency store outside the community, Zhang Qiyuan shook his head. This is the disadvantage of having few stores.
If it were in Seoul, he could find any house the client wanted to see, but in Shanghai, he could only show them a few specific houses.
"Have you finished shooting the video just now?" Zhang Qiyuan asked Yang Hao next to him.
“It’s already been filmed.”
"Okay, we'll edit the previous renovation process and the segment where the customer just viewed the house into the second episode of our video." Zhang Qiyuan said while driving.
"Ok."
Zhang Qiyuan was driving back when he suddenly saw a car parked on the side of the road in front of him. Next to the car, a woman was arguing with two agents.
Zhang Qiyuan saw the woman holding a new house purchase form, and his heart moved. He said to Yang Hao: "Turn on the video on your phone and follow me secretly."
"Ah? Okay." Yang Hao was a little confused, but still agreed.
Zhang Qiyuan immediately parked his car behind the car in front, then got out of the car and walked towards the three people who were arguing.
"What's going on? You two grown men are bullying a woman?" Zhang Qiyuan shouted.
Hearing this, the agent who was arguing with the woman glanced at Zhang Qiyuan and said unceremoniously: "It's none of your business, don't meddle in other people's business."
Zhang Qiyuan ignored him and turned to look at the woman. The woman was about thirty years old, of average appearance, with slightly red eyes and a little excited.
Seeing Zhang Qiyuan coming over, Zeng Rui immediately said excitedly: "You come and judge, I found them online to look at houses. Before looking at houses, I told them all my budget and requirements. I said I wanted to look at second-hand houses, and my budget could only buy houses of 380 million. They either took me to see new houses or took me to see houses that exceeded my budget."
"I just finished looking at a new property, and now they are taking me to see another new property in the car. I told them I wanted to look at second-hand properties, not new ones, and then they impatiently said that I was ugly and that was my fault."
"I just told them I didn't want to look at houses anymore and asked them to take me back, but they asked me to get out of the car directly. Why? I told them all my needs when I was looking at houses, so why did they take me to see a house I can't afford? They told me before that they would pick me up and drop me off, but now that I'm not buying, this is their attitude? They even pulled me out of the car forcibly. I'm a single mother and I'm under so much pressure at work, but when I was looking at a house, the agent said I was ugly. Why?" Zeng Rui felt more and more aggrieved as she spoke, tears welling up in her eyes, but she forced herself not to let them fall.
After listening to Zeng Rui's words, Zhang Qiyuan immediately understood the whole process.
There are quite a lot of real estate agencies in Shanghai now. In addition to the five larger agencies, there are also many agencies like Qijia Real Estate that rent a small storefront.
These small stores often attract customers with extremely low agency fees and then take customers to see new homes.
Compared with the agency fee for second-hand houses, the commission given by the developer is much higher.
Moreover, these small stores, like his Qijia Real Estate, have few properties available. Basically, after you have seen two properties available in their stores, they will take you to see new houses.
As for this client, it wasn't that she insisted on the agency sending her back. It was just that her family environment and work pressure made her a little extreme, and after being provoked by the agency, she exploded.
"Brother, this is not the way you should be an agent. As a colleague, I have to say something fair. People have told you their needs directly. You just need to take the client to see the house that meets her needs. Besides, even if the transaction fails, there is still friendship. There is no need to make personal attacks, right? Why do many people have a bad impression of agents now? It's because there are too many people like you." Zhang Qiyuan said.
"Damn it, you're meddling in other people's business. Do you believe I will beat you to death?" the leading agent said angrily.
"Come on, if you have the ability, just try to hit me. As long as you touch me, believe it or not, I will lie on the ground immediately. This matter will not be over until you pay me thirty or fifty thousand." Zhang Qiyuan said, stretching his neck.
"You..."
The leading agent couldn't stand this stimulation and took action immediately.
"Forget it, forget it, let's go." The agent behind him quickly pulled him into the car.
"Damn it, you're lucky today. If I meet you again next time, I'll make you pay." The leading agent also calmed down, threatened Zhang Qiyuan, and got in the car and left.
"I was really scared. He actually did it. He was too fierce. Fortunately, someone held him back."
After the two agents left, Zhang Qiyuan muttered to himself.
After hearing what Zhang Qiyuan said, Zeng Rui was stunned for a moment, and then she felt a little amused.
After what she had just said and Zhang Qiyuan's disturbance, she had finally let out some of her emotions. She thanked Zhang Qiyuan, "Thank you."
"You're welcome. I'm also an agent. It's because there are so many people like this that our agency's reputation has been ruined. Sister, where do you live? I'll take you there." Zhang Qiyuan said.
He knew that Zeng Rui's budget was close to that of Luo Rui's house, but she had just experienced an unpleasant house-viewing experience and might be reluctant to view houses now, so he did not invite her to view the house. Besides, Luo Rui's house had not been renovated yet, so nothing could be seen now.
So he planned to build a good relationship with Zeng Rui first, and then take this sister to see the house after the house was almost decorated.
After this experience, he believed that if this sister wanted to buy a house, she would definitely come to him.
"This is not good."
"It's okay, just step on the accelerator, get in the car, sister."
After Zhang Qiyuan pulled Zeng Rui into the car and asked for the address, he stepped on the accelerator and drove away.
On the way, he chatted with Zeng Rui for a while and found out that Zeng Rui was a relatively introverted person. This was also her first time to look at a house, and she ended up encountering this kind of thing.
After sending Zeng Rui to her place, Zhang Qiyuan said, "Sister Zeng, I told you before that I am also an agent and a video blogger. There is a house near where we just met that is within your budget, but after what happened at that time, I guess you were not in the mood to look at houses, so I didn't mention it. How about adding WeChat and I will send you the video. When you want to see a house, just let me know and I will pick you up then."
Zeng Rui hesitated for a moment, nodded, and gave Zhang Qiyuan a cell phone number.
Zhang Qiyuan quickly wrote it down and called Zeng Rui.
"Sister Zeng, this is my number. By the way, there is one more thing. My assistant took a video of what happened just now and I plan to post it online. It will be blurred when the video is uploaded. Is that okay?" Zhang Qiyuan said.
"Okay, where do you post the video? Don't you have an account on Xiaohongshu?" Zeng Rui asked.
"Sister Zeng, do you also use Xiaohongshu?" Zhang Qiyuan asked in surprise.
"Ah."
“That’s great. I started posting videos on Xiaohongshu. My name is Zhang Qiyuan of Qijia Real Estate. You can search for it.” Zhang Qiyuan said.
I have to say that there are really a lot of female customers on Xiaohongshu.
After returning to the company, Zhang Qiyuan asked Yang Hao to edit the video immediately, taking advantage of the fact that there were many customers looking at houses during the National Day holiday, so it was a good opportunity to promote it.
After explaining everything to Yang Hao, Zhang Qiyuan immediately called Jiang Yuan.
From what just happened, he suddenly thought of the idea of breaking up the situation in the Magic City, so he planned to discuss it with Jiang Yuan.
"Brother Jiang, are you busy now?"
"I'm fine. Is there anything wrong?" Jiang Yuan asked.
"Are there many small agencies run by individual bosses in Shanghai?" Zhang Qiyuan asked.
Although it was a bit strange that Zhang Qiyuan asked this question, Jiang Yuan still answered: "It's still quite a lot, because it's quite expensive to join those brand agencies in Shanghai. Take the least well-known Xinjia for example, the franchise fee is , the deposit is , the trademark licensing fee is , and the decoration must be done according to their rules. If you calculate it, you can't join without tens of thousands of dollars."
"This is what I think. It's too slow for our Qijia Real Estate to open stores one by one, and there aren't that many people. It just so happens that these small agencies with individual owners don't have many properties, and they can basically only operate in their own areas, which is quite limited. My idea is to see if we can integrate these small agencies. By then, the scale of our Qijia Real Estate will be able to compete with several agencies on the market." Zhang Qiyuan expressed his thoughts.
"Mr. Zhang, your idea seems to have some potential."
Jiang Yuan's eyes lit up. He had to admit that Zhang Qiyuan's idea was really fantastic. Their current second-hand housing business was indeed very limited. Basically, they could only do business in their own area. Once they left this area, it would be very difficult to find housing. They needed to seek help from friends in other agencies.
Once Zhang Qiyuan's idea is realized, it will unite all the personal stores distributed in various regions of the Magic City to form a big network so that everyone can share resources and achieve a win-win situation.
"But there are a few problems." Jiang Yuan said after thinking carefully.
"What is the problem?"
"The first question is, how can we ensure that the owners of individual stores are willing to join our Qijia Real Estate?"
"Well, I can give them the system and the portal for my Qi family to find a house, and I won't charge them for the franchise fee or trademark licensing fee. Isn't that enough?" Zhang Qiyuan thought for a while and said.
"Then the problem arises. If they find a house through Qijia's house-hunting system, but then they sell it privately, how can the interests of the people who maintain the house be guaranteed? If you want to collect a deposit, I believe a large number of stores will not be willing to join. But if you don't collect a deposit, we can't guarantee that these stores will not sell smuggled orders. Moreover, once an order is smuggled, some problems will easily arise. Then our Qijia Real Estate will be the one to take the blame for them. They will then just need to change the sign back and nothing will happen." Jiang Yuan analyzed.
Jiang Yuan's analysis calmed Zhang Qiyuan down.
Previously, he only collected a deposit of 20,000 yuan for the franchise store in Seoul, because the houses there were cheap. If it was a private sale, the agency fee would be even cheaper. 20,000 yuan could basically block some stores that wanted to do private sales. After all, once they were discovered, the 20,000 yuan would be gone.
But it’s different in Shanghai. The total price of houses here is high, and the agency fee is often over 100,000 yuan. If the deposit is too low, there will definitely be stores that take risks and do private orders without taking the risk of not paying the deposit.
But if the deposit is too high, other stores may not be willing to join them. Besides, there is also a 12% platform fee, so it would be strange if others are willing to do so.
After thinking for a while, Zhang Qiyuan said: "What if I not only give them the system and the platform, but also give them money?"
"what?"
Jiang Yuan was a little dumbfounded. Was Zhang Qiyuan planning to do charity?
(End of this chapter)
