Chapter 433: Combine vertically and horizontally
"Pay for the system, the platform, and also pay money? Isn't this a pure loss?" Jiang Yuan wondered.
"Of course I don't give money casually. I'm doing business, not charity."
Zhang Qiyuan smiled and then expressed his thoughts. "Here's what I think. Anyone who joins our Qijia Real Estate can get a refund of 40,000 yuan, but there is a prerequisite. That is, they need to pay a deposit of 50,000 yuan first, and the annual performance of second-hand houses must not be less than 200,000 yuan. After one year, we will first refund 20,000 yuan, and after two years, we will refund another 20,000 yuan. After two years, if they don't want to join Qijia Real Estate, the 50,000 yuan deposit can be withdrawn at any time. Of course, if they want to change the sign within a year, we can also refund the deposit, but the 40,000 yuan will be gone."
Jiang Yuan then realized what Zhang Qiyuan meant by giving money.
If those franchise stores first pay a deposit of 50,000 yuan, plus Zhang Qiyuan's 40,000 yuan, that would be 90,000 yuan. If any store wants to smuggle orders, it has to consider that if it is discovered, the 90,000 yuan will be wasted.
And Zhang Qiyuan also has a requirement to return the 40,000 yuan, that is, he must achieve a second-hand housing sales volume of 200,000 yuan every year. A sales volume of 200,000 yuan may require five or six second-hand housing orders in Seoul, but in Shanghai may only require two orders. If the agency fee is lower, then it may be three orders.
This goal is very easy to achieve. After all, if a store cannot even close three second-hand housing sales in a year, then there is basically no need to do anything, because this is simply a shame for the agency.
Zhang Qiyuan’s platform fee is 12%, which means that for a sales volume of , he can get .
Even if he gets a return of 20,000, he still has a profit of 4,000. If the store performance is even better, then it would be pure profit.
"Mr. Zhang, your idea is really creative. Did you learn it from Pinxixi?" Jiang Yuan joked.
"Hey, that's about right. Anyone who brings in a store to join will get a direct reward of 5,000. As long as the store pays a deposit, the money will be cashed on the spot," said Zhang Qiyuan.
“Even pyramid schemes are used…”
Jiang Yuan was so confused that he said quickly, "If that's the case, then the company won't make any money."
"I didn't plan to make money in the beginning. Let's make the platform bigger and stronger first. If someone wants to join later, they will have to pay." Zhang Qiyuan said with a smile.
Now his Qijia Real Estate has no reputation and no stores in Shanghai, so people naturally don't bother to even look at him. But as long as he unites his personal stores scattered in various areas of Shanghai, he can compete with the five brand intermediary companies on the market.
Those individual stores can basically only operate properties in their own area, which is very inconvenient. If he takes over these individual stores, it will be beneficial to both the individual stores and Qijia Real Estate.
This is the strategy of forming alliances and making alliances.
His Qijia House Hunting app is actually equivalent to a sharing platform.
In the first two years, Zhang Qiyuan had no intention of collecting any money, he just wanted to lure all these stores in.
After two years, when all the properties of these stores are listed on , these stores will not easily withdraw from Qijia Real Estate.
Because the properties on Qijiazhaofang are also the hidden assets of the stores. Once they withdraw from Qijia Real Estate, these properties will belong to others. If they go to other platforms, these houses will have been entered by others long ago. For the sake of these properties, these stores will not easily withdraw from Qijia Real Estate.
"This method can be implemented, but the store owners still have to pay. I estimate that there will be many who are unwilling to join. After all, they are afraid that we will run away after collecting the deposit." Jiang Yuan said.
"That's not the case. Our Qijia Real Estate is not an unknown company. We have so many stores in Seoul. And if those stores want to stay content with the status quo, then we will first ruin the reputation of these individual stores and force them to join our Qijia Real Estate." Zhang Qiyuan said, thinking of the video he shot earlier.
"How do we do this?" Jiang Yuan asked.
"I have plans. How about showing it to you today?" Zhang Qiyuan asked, changing the subject.
"There are quite a lot of people showing houses today, but today is the first day of the National Day holiday, so there are relatively few people who can actually make a reservation, unless they have already liked the house. Jiang Na just went to show a house, and it was a client she met on Xiaohongshu, so it should be more accurate. If the house is good, maybe they can sign the contract tonight."
"Okay, everything is based on the transaction. If the customer is hesitant, the agency fee can be reduced." Zhang Qiyuan said.
"Ok."
After ending the call, Zhang Qiyuan took a look at the large group in Seoul. There were quite a lot of showings, and many stores had already placed orders. Although they were new houses, the new houses in the stores in Seoul were all sold through the Qileju channel, so he was also making money.
……
At five o'clock in the afternoon, Yang Hao edited the video he shot in the morning and the decoration video he shot before, and sent it to Zhang Qiyuan.
Zhang Qiyuan opened the video and took a look.
First, the house was in its rough state before. Then, after a series of scene switching, the house was first installed with water and electricity, then the walls were painted, and doors and windows were installed. Then, Zhang Qiyuan appeared in the camera and said that a customer wanted to see the house first, and then there was a scene of Zhang Qiyuan showing the house.
After showing the house, Zhang Qiyuan drove with Yang Hao, and then they watched the video of Zeng Rui arguing with the two agents.
This driving scene was filmed by Zhang Qiyuan and Yang Hao on their way back, serving as a transition picture between the two videos.
The following is the video of Zhang Qiyuan coming forward to inquire about the situation.
"Not bad, this time the title should be: Anchor performs a righteous act on the roadside and is nearly beaten by a black intermediary (Part 2)." Zhang Qiyuan made the decision.
"Mr. Zhang, you know how to choose a title, but I think it should be called: One woman and two men did this, is this behavior acceptable?" Yang Hao said.
Good guy!
Zhang Qiyuan thought about it and decided that Yang Hao's title was much more attractive than his and would easily attract the attention of some LSPs.
However, he has already told Zeng Rui his Xiaohongshu account. If Zeng Rui sees Yang Hao's title, she will definitely cause trouble for him and may even have a bad impression of him, so there is no need.
"Sister Zeng is also on Xiaohongshu. If she sees it, I won't cause any trouble. Just use my title." Zhang Qiyuan said.
"Ok."
Yang Hao immediately posted this video on various self-media platforms.
……
The next day, the first thing Zhang Qiyuan did when he arrived at the company was to send a message to Ao Fei and Jiang Yuan, asking them to report to him on yesterday's signing situation.
The first person to report to him was Jiang Yuan. Yesterday, Kangqiao Garden Store completed two orders.
One is a second-hand house and the other is a new house.
The second-hand house was sold by Jiang Na, the client Jiang Yuan mentioned. It was a 147-square-meter house, which was sold for 490 million yuan. They charged a 2% agency fee, which is 96000 yuan. Jiang Na's commission is 50%. After deducting the 12% platform fee, there is still 84480 yuan left. Jiang Na took 42240 yuan, and the remaining 53760 yuan belongs to the company. Another new house order surprised Zhang Qiyuan. It was opened by a newcomer named Xue Dingpeng.
Zhang Qiyuan still had an impression of this newcomer named Xue Dingpeng. He was the one recruited by him personally. The reason why Zhang Qiyuan had an impression of him was that this person had a master's degree and was 34 years old. He used to work in a new energy vehicle company, but became unemployed after the company went bankrupt. Later, he saw Zhang Qiyuan's recruitment and came to apply.
Zhang Qiyuan didn't expect that in just one month, Xue Dingpeng would actually place an order.
The client was his former classmate. The commission for coming to the store was 180,000 yuan, and he promised his classmate that he would return 30,000 yuan, which means that there was still 150,000 yuan in sales.
And because Xue Dingpeng was a newcomer, he only got a 30% commission for this order, which means yuan in sales. The remaining yuan would belong to Zhang Qiyuan.
"No wonder Lianjia wants to recruit those new people with academic qualifications. This is really attractive." Zhang Qiyuan murmured.
Although the sales of Kangqiao Garden store on the first day of National Day was only about 24, Zhang Qiyuan made almost , and this was only the first day of the National Day holiday. The orders in the following days will definitely increase.
Afterwards, Ao Fei also sent over the contract signing situation in Seoul.
First of all, his directly-operated stores. The 133 International Community store completed three transactions, one for a new house by Li Qian, one for a second-hand house by Wu Jingjing, and one for a second-hand house by Liu Zihao. The store’s performance was 14. The Xingcheng Jingyuan store opened three transactions for second-hand houses, one for Sister He, one for Huang Yi, and one for Li Hong. The store’s performance was 8. The other three stores opened five transactions together, with a performance of 18. That is to say, the total performance of his directly-operated stores yesterday was 40.
Zhang Qiyuan is quite satisfied with such performance.
Seoul is different from Shanghai because Qijia Real Estate publicly announced that the buyer's agency fee is only . Although there are more orders, the agency fee can basically only be points. In addition, the second-hand houses in Seoul are basically between 150 and 200 million. The general agency fee is about 250-300. If the house is cheap, it will be even less.
In addition, more than 20 partner stores also received about 15 orders, with sales of about 600,000.
Other franchise stores also placed a lot of orders.
In other words, he earned about 350,000 in Seoul yesterday alone.
Together with the 150,000 yuan from Shanghai, he earned about 500,000 yuan in one day.
This is only the first day of the National Day holiday, and the performance in the following days will not be worse than this day. He conservatively estimates that he should be able to earn around three million during this National Day holiday.
After having a clear idea in his mind, Zhang Qiyuan took out his mobile phone, opened Xiaohongshu, and checked the video posted yesterday.
Although Yang Hao had told him before coming to the headquarters that this video would be very popular after it was released, Zhang Qiyuan was still shocked when he saw more than 10,000 comments. He quickly clicked on the comments to read them.
[Do you still remember to update? I finally waited for the second episode. 】
[The quality of the house decoration looks pretty good, not the kind of room that is linked together, thumbs up. 】
[There are such agents. The client refused to view the house and said that the client was ugly. Oh my god. ]
[The customer had clearly stated his needs, but we still took him to see the new house. Later, when the customer didn’t want to see it anymore, we immediately changed our attitude.]
[Anyone can be an agent, the agent profession should disappear.]
[I laughed my ass off. That black agent was really a ruthless person. He almost beat up the anchor. Fortunately, he was stopped by a colleague, otherwise the anchor might have really fallen to the ground.]
[The quality of those small agencies varies, so it is better to choose a large platform. I am a homebody. If you want to buy a house, you can contact me privately. ]
Zhang Qiyuan looked through the comments below, many of which were about sharing experiences with weird agents that he encountered during his house-hunting experience, as well as comments denouncing these black agents.
Obviously, this video is more popular than the previous one because of the Zeng Rui incident, which has made it a very popular topic.
Many people who want to buy a house have started to contact Zhang Qiyuan, including those from Seoul and Shanghai.
Compared to randomly found agents, they at least know Zhang Qiyuan inside and out, and Zhang Qiyuan has a very good reputation. There has never been any problem with so many commission rebate orders. Instead of looking for an agent like opening a blind box, it is better to find Zhang Qiyuan.
Zhang Qiyuan’s private chat exploded, and he quickly gave his account to Yang Hao, asking him to get the contact information of the customers who wanted to buy a house.
Then he handed all the customers in Seoul to Ao Fei and asked her to distribute these customers to his directly-operated stores.
There are quite a few in Shanghai, and many of them are planning to look at second-hand houses.
The disadvantage of not having any properties available became apparent. He had no properties to show to clients, and it took a lot of time and energy to find a second-hand property. Even during the National Day holiday, Jiang Yuan couldn't find a friend to help show properties because his friends also had clients to show properties to.
Zhang Qiyuan could only watch these customers who were buying second-hand houses anxiously.
In view of this situation, Zhang Qiyuan felt that it was urgent to allow those individual stores to join.
……
The National Day holiday passed by in a flash. Thanks to the video on National Day, both the performance in Seoul and the Shanghai were very impressive. His net income in these few days was almost million.
The performance during the National Day holiday has tripled compared to September.
The reason why there are so many, in addition to the bonus of his video, is also because the National Day holiday and the Mid-Autumn Festival holiday overlap, so the holiday is relatively long.
After the National Day holiday, Zhang Qiyuan immediately asked Jiang Yuan to come and discuss the matter of incorporating his personal store.
"Brother Jiang, you are more familiar with the situation in Shanghai, so I'll leave this matter to you. Just do as I said before. As long as you attract a store to join, you will be rewarded with 5,000 yuan. This is valid for anyone. Now that the National Day is over, there should be fewer customers. You can mobilize the people in the store to go directly to the door to sell our Qijia Real Estate." Zhang Qiyuan said.
"Okay, I'll first contact a few shop owners I know." Jiang Yuan said with his eyes lighting up.
One store costs 5,000 yuan, and if he recruits four stores, that would be 20,000 yuan, which is a considerable amount of money.
Moreover, Zhang Qiyuan’s franchise policy is still very attractive, and the chance of success is quite high.
"Okay, you can handle this matter during this time. I have something to do in Seoul." Zhang Qiyuan nodded slightly.
(End of this chapter)
