Chapter 286 Promotion! Super Assistant Coco is released!
Lu Shan plans to fully implement Coco Assistant within a month, and Wu Jun gives the Shenchuan one week to prepare all the materials.
For those who don’t have projection equipment, we will provide one for you. For those stores that don’t provide display computers, you can buy genuine Windows 7 and Windows XP yourself and they will reimburse you later.
Wu Jun paid the store for the genuine Windows system very readily, and he couldn't wait to vent his anger.
Microsoft, aren't you asking for a ridiculous price for the card cooperation authorization?
OK! I'll buy some and use it to show the power of Coco Assistant, so that Microsoft can help Shenchuan make money!
The current work of Zemeng Company is to enrich the knowledge framework of Coco Assistant and solve more problems that novices encounter when using computers.
On the other hand, it can broaden your horizons and expand your vision beyond the Windows system. Coco Assistant can even handle the DOS system, so why not look at more systems?
Looking at more computer brands?
There should be no problem from a technical perspective. Adapting to various systems as quickly as possible will also pave the way for subsequent development.
Because in addition to the computer market, Lu Shan also set his sights on the mobile phone market, which can be regarded as accumulating experience and technology.
After I made my own smart assistant, I wanted to launch it as soon as possible, experience different systems, learn other people’s unique system operations, and it would be best if I could learn the basic logic code.
People should not be proud and complacent, thinking that they are the best. Even if that is the case, they should still look down, find their own characteristics, and inspire themselves to improve.
In order to promote it as quickly as possible, Lu Shan made strategic adjustments to the market scope.
First of all, the image design must be unique and recognizable so that people can remember it after seeing it.
It also needs to be approachable, cute, and easy for people to approach and accept. Who wants to look at an abstract and ugly assistant?
The image of the cocoa bean designed before was a bit too straightforward and boring, so it needs to be optimized.
If you do that, you can't use animals or human figures, as that would lose the uniqueness. Now it seems that even plants can't be used directly, they must go through a series of processing.
The design was in a dilemma. How to design cocoa beans? No matter how you design it, it is still a bean. Can it become a golden bean? Is it still called cocoa beans? It is called soybeans.
The final design was a cartoon cocoa bean with big eyes, a small mouth, and a pair of fangs. The overall color is dark yellow but not tacky.
This color has been re-adjusted in the color palette. It is very pleasing to the eye and has a lot of depth.
"Use this one first, and upgrade it when there is a better one later. There is no such thing as a one-step brand image. It has to go through many adjustments." Lu Shan was also scratching his head. He couldn't tell whether this thing was cute or not. He knew everything, but his aesthetic sense in this area was a bit poor.
Fortunately, there are many women in the team, and they think cute is enough, right? After all, male users don’t care about the image of Coco Assistant at all. Males prefer assistants to be enchanting and charming, but Ze Meng would never design it like this.
"If it really doesn't work, we'll give users more permissions and let them design it however they want..."
The problem of product image was solved, and Lu Shan then carried out the second promotional task - shooting an introductory video for Coco Assistant for promotion.
The introduction video should be short, the image structure should be simple and uncomplicated, and the music should be bright and catchy.
If the video has too much content, it will be difficult for people to grasp the key points. Just like an advertisement, you either need to create a high-energy and bizarre plot to catch the eye, or create a sudden twist to increase memory. However, this is an introductory advertisement and cannot be done using the first two methods.
"It has to be understandable at first glance, and it has to be deeply rooted in people's hearts and hard to forget." This was Lu Shan's requirement. The advertisement "No gifts this year..." immediately appeared in everyone's mind. It was absolutely simple and brainwashing.
After screening multiple versions, the final version came out.
In the picture, several children walk into a door that looks like a computer screen. From a 45-degree high angle shot, it looks like a maze, foreshadowing that the children will soon encounter problems using the computer.
The children soon encountered the first problem: the network cable was broken. This was manifested by a child picking up a broken network cable and looking worried. In the middle of the screen was the sign of a broken link. Anyway, everyone understood.
So the children shouted "Coco! Coco!"
A few rhythmic background music played, and Coco Assistant appeared. With a wave of his hand, he repaired the network cable and reconnected the computer.
The children continued walking forward and soon encountered their second problem, which was a picture that was very blurry.
So the kids called for Coco's helper.
The same background music sounded briefly again, and Coco's assistant waved his hand, and the picture was quickly adjusted to the correct position, and the blurry picture turned into a clear map.
Everyone understands that this means that the user does not know how to adjust the resolution.
The last scene was a blue color in front, indicating a blue screen on the computer. So the children summoned Coco Assistant again, and with a wave of his hand, he restored the blue screen to a normal computer screen, and the children walked out of here smoothly.
There are a lot of descriptions, but in fact the whole video is only twenty seconds at most, and each scene is only about five seconds, so it is very simple.
The children are all cartoon characters, so there is no need to find real people to perform in the whole process, as everything is modeled.
The image of the child is also very cute and in line with the public's aesthetic taste.
Through this short video, everyone understands that Coco Assistant can be called out directly or through ctrl+alt+c.
The most brainwashing thing is the sound of "Coco, coco!" It is simple and practical, and it has penetrated into people's minds.
The next step is also the final step of promotion, publicity and promotion!
Lu Shan still relies on the Ji Yue website for publicity and promotion, and it has been on the front page of the homepage for a long time. If everyone wants to know, just click on it.
If you don't want to know, the front-page headline will play automatically. If the mobile phone needs traffic, only one picture will be retained. It will play when the computer is turned on.
Next to the promotional video is a text introduction that introduces the basic situation and functions of Coco Assistant.
Originally, Lu Shan also wanted to find other portal websites to cooperate in promotion and marketing, and he had discussed it, but there were not many responses. There was pure hatred among his peers. Who would want to help competitors with promotion?
Jiyue’s customer base is already very large, and the majority of them are basically young people. If not young people, who would use the Jiyue website so quickly?
With their conscious or unconscious publicity, the news spread quickly.
Netizens started to eat melons and enthusiastically discuss the situation of this Coco assistant.
"I'm not a hater, but this is obviously too outrageous."
"I also think this is bragging. I have never seen an assistant that can install an assistant before the BIOS is set up. The assistant can even perform basic computer settings higher than the BIOS, and can provide solutions based on everyone's needs later."
"I think this is very likely to be true. Ji Yue has made many innovations, so it should be possible to come up with this under this premise." "You are wrong! This assistant was not created by Ji Yue, but by that Ze Meng company."
"Ze Meng? I have some impression of him. He seems to be the company that made 306 publicly admit defeat. But isn't he a security company? How can he develop software?"
Ordinary people are skeptical, and people in the industry simply don't believe it, because they have learned so much computer knowledge and understand this industry better than ordinary people. But they have never dared to think about such a thing. This is no longer a technical problem, but a problem of the underlying logic.
Everyone in the industry holds this view, so it’s natural to understand Lianxiang’s reaction after seeing the news.
Fake news – next!
This is probably the truest thought of the Lianxiang management. But this is after all a matter concerning the divine ship, so the executives still held a meeting to show their respect.
There were technical executives present at this meeting, and after detailed inquiries, everyone finally confirmed that this was fake news, and they felt completely relieved.
He is really weak and cowardly and is unwilling to admit it.
After sufficient discussion, Lianxiang’s senior management reached a consensus.
The first point is that this smart assistant is definitely useless.
Assistant, assistant, you need a system to get help, and it is great to play an auxiliary role.
Look at the product introduction of Jiyue. Is this a science fiction novel?
Even without a system, you can set it up yourself, connect to the Internet, find the system online and download it yourself, and it also includes anti-virus. Even a serious assistant can't do it in a serious operating procedure.
Not to mention the ability of the backend to operate on its own, just the human-computer interaction is outrageous enough.
When the user speaks, the assistant can recognize and understand. Is there a human brain inside the computer?
It’s no wonder Lianxiang reacted like that. The technology for recognizing voice and responding to it will take about ten years to mature, and Lu Shan has advanced the time again.
The second point of understanding is that smart assistants cannot replace operating systems. If operating systems do not exist, smart assistants will not exist at all. This is a question of priority, not an option.
Looking at the description in the introduction, the operating system has been skipped, which is really outrageous. Even if you say that you installed a pirated system and then installed the smart assistant, it seems more credible.
In summary, this is a strategy of Shenchuan Company, the purpose of which is to divert everyone's attention and reduce customers' dissatisfaction with installing pirated Windows systems themselves.
"Shenchuan is very calculating. They come up with something like this to make consumers feel that it's okay even if they install a pirated system, and there are smart assistants to fill the performance gap between genuine and pirated systems."
"It seems that the publicity of the genuine product is not strong enough. Consumers have almost forgotten that Shenchuan is not authorized!"
"The publicity department should go back and organize everyone to focus on the fact that Shenchuan does not have a genuine operating system. At the same time, let everyone understand the limitations of the so-called smart assistant. I really don't believe it. If this smart assistant is so powerful, why doesn't Shenchuan just come up with an operating system?"
"That's it!"
The senior executives talked to each other, and Yang Qing felt much more at ease. At the same time, after comprehensive thinking, he felt that there were only two ways out for the divine ship.
The first is to continue negotiating and pushing forward with Microsoft.
However, the price paid for the second one was extremely heavy. There were fines for the products sold before, and I heard that the price of each set of products sold later was 1099 yuan, and they did not give in at all. This was killing the chicken to scare the monkeys, to deter other computer companies that planned to use pirated products.
1099 yuan, I don’t know if Shenchuan can make that much money by selling a Fuxi K1 that costs yuan.
Once they take the authentic route, Shenchuan will lose everything.
The positioning of Shenchuan is the ultimate cost-effectiveness, and it absolutely dare not raise its selling price to resist losses. If it continues like this, it will suffocate to death.
The third route is to continue using DOS and let consumers go back and install the program themselves.
Don't believe that promotional video. How can there be such a thing as an assistant that you can communicate directly with in DOS without going through the system?
Bios is set by the assistant itself? Nonsense.
If we continue to use DOS, it will cause great damage to consumer confidence. No one wants to buy such a half-baked product. It is also annoying to have to process it by themselves after going back. It is better to buy other brands directly!
Since both paths are blocked, the sales volume of Shenchuan can only continue to decline.
Shenchuan didn't care about other people's opinions and did things at its own pace. It recently started selling computers with smart assistants, which was also highlighted. A large number of curious people flocked to Shenchuan's stores to see what was going on.
These people are not all consumers, there are also some technology bloggers, journalists, and even competitors.
"Welcome to the Shenchuan store. If you have any needs, please tell our service staff. If you want to experience the coco assistant, please move to the area on the left. Please control the time of the experience. Thank you for your cooperation." The store manager's warm and brief welcome speech instantly got everyone into the mood.
The first person to enter this Shenchuan store in the mainland was a young lady. She wanted to buy a computer, but after hearing so many negative news about Shenchuan, she was a little hesitant. Then she happened to hear that Shenchuan had launched a smart assistant, which seemed pretty good.
She thought, at worst she could go out and install the program herself, which was better than other computer companies not having smart assistants and not knowing anything about it.
The key point is how smart this is.
"Coco! Coco!"
"I'm here!"
"I want to make a comparison table, that is, to compare the data behind the same names in two tables horizontally and put them into a new table." This requirement is called a pivot table, which uses vlook and is one of the more difficult ones.
Maybe it is more common in big cities, but people in small places have never even heard of it.
"Please specify the form."
"Can I insert my USB drive?" The young lady suddenly felt embarrassed.
"no problem!"
After getting permission, the young lady immediately clicked on the form, and then communicated with Coco while operating under Coco's guidance.
This process was not very smooth, because it was no longer within the scope of computer use, but Coco still guided the young lady by searching online.
Even though there were some bumps along the way, the final result was still quite satisfactory. The young lady had a certain foundation herself, and with Coco's guidance, she managed to do it.
It is really unimaginable that the first time Coco, the assistant in this store, helped others was to fill out a form.
Thanks: Lord Dol Guldur, 500 points of support
Thank you all for your monthly tickets!
(End of this chapter)
