Chapter 551: Differences in Thinking and Growth
According to company regulations, administrative staff can arrive at the office before 9 . on Saturday.
Luo Yang arrived at Zhengyang Group on time and just happened to see Sun Jingyu coming out of his office with a little girl. It seemed that they had just finished cleaning.
"Boss, you came back last night?"
Sun Jingyu's eyes lit up and she turned around and walked back into the office.
While she was making tea for Luo Yang, she kept muttering, "I saw Mr. Shang yesterday. He was smiling all the time. I guess the sales performance of men's clothing this month should be very good. He even made an appointment with me to report to you on the recent work progress."
Shang Guozheng is under a lot of pressure, and if he encounters a breakthrough in performance, he will definitely report to Luo Yang as soon as possible.
"As for the finance department, the first quarter has ended. I would like to ask when the financial report will be arranged. I will wait for you to finalize the time."
Sun Jingyu chattered without stopping, "Boss Su is the same. She said the second quarter women's clothing work meeting has ended and she wants to arrange a time to report to you."
In fact, it’s not just women’s clothing. The second quarter work arrangement meeting for the entire Zhengyang Group also needs to be held at some time.
When he thought of this, Luo Yang couldn't help but think of the Lingshi Palace Group. There was the group's second quarter work meeting, the board of directors, and the arrangements for several subsidiaries to report their work to him after their respective meetings. It can be predicted that he will be very busy after returning to the Magic City next week.
"Okay, I'll be in the company all day today. Please arrange a schedule and notify Mr. Shang and Mr. Su one by one to report on their work."
Luo Yang nodded and said, "As for the financial report meeting, let's postpone it to next Tuesday morning."
He planned to return to Shanghai on Tuesday afternoon to deal with matters there.
"By the way, during the time I was away, nothing happened in the company, right?"
Although he didn't say it explicitly, Sun Jingyu could tell that Luo Yang was definitely referring to those distant relatives who were persuaded to leave the logistics warehouse and the financial department.
“No one is causing trouble.”
Sun Jingyu held the teacup and placed it in front of Luo Yang. "Besides, the group's security department is no pushover, and our Zhengyang Group is a key security enterprise in the city. If we really encounter any problems, we can call the park police station and ask them to help solve it."
Hey, this idea has some flavor of the director of the board of directors.
"In addition, the work enthusiasm of the small car team has increased a lot. And this month, I compared the data with the finance department and found that the various consumption costs of the small car team have dropped by more than 15% compared with last month."
Sun Jingyu was quite proud when she talked about this incident, because she was the one who discovered the trick and reported it to Luo Yang.
"Well, the credit for this should be attributed to you."
Luo Yang satisfied Sun Jingyu's little wish and said with a smile: "Bring in the documents that need to be processed this week. Go and arrange the schedule first, put Mr. Shang first, and ask him to come and report after ten o'clock."
Shang Guozheng came over before ten o'clock.
Just as Sun Jingyu said, when she entered the office, her face was full of smiles.
"Chairman, the sales of Fengshang Men's Wear achieved rapid growth in late March, and this potential is still strong. We are expected to make another breakthrough in April, laying the foundation for achieving this year's target."
Before Luo Yang could ask, Shang Guozheng took the initiative to say, "Especially in the next quarter, as dealers in various regions begin to exert their strength, sales performance will still have a lot of room for growth. The agency system you formulated at the beginning may create a miracle in the second half of the year."
The first part is the fact, just listen to the last sentence.
"Old Shang, sit down and talk."
Luo Yang put the pen aside, handed him a cigarette, and asked, "Have you found the reason for the rapid growth of sales performance in late March?"
What he cares about is not the data, but the reasons.
I especially want to know whether this reason is a replicable attribute. If so, Fengshang Men's Wear can still make some breakthroughs in the next three quarters.
“Design, mostly design.”
Shang Guozheng has been immersed in the clothing industry for more than ten years, so he certainly understands what Luo Yang meant.
He immediately replied: "This year we have four new spring models, two of which are very popular, especially the one you gave your opinion on. It has now become the top product of Fengshang Men's Wear. It is not an exaggeration to say that it is a hit."
When saying these words, Shang Guozheng really had no intention of flattering anyone.
It is indeed the men's clothing that Luo Yang gave rough draft comments on, and now it has become a hot-selling style of Fengshang men's clothing, thereby driving the sales of other styles of the brand.
Shang Guozheng had no doubt at all about his boss's fashion sense and genius ideas.
After all, Zhengyang Group started out with sexy lingerie. It is said that the initial design inspiration for the best-selling products all came from Luo Yang. The earliest batch of styles of Cool Men's Wear, which was later created, also came from Luo Yang. And facts have proved that the performance of Cool Men's Wear is better than that of Fengshang.
Now the chairman finally couldn't help but design styles for Fengshang Men's Wear, and Shang Guozheng was eager for Luo Yang to come up with a few more styles.
"The new model I gave you has become a hot-selling product?"
After listening to Shang Guozheng's report, Luo Yang was also stunned.
He still had some memory of the men's clothing styles that would be popular in the next few years. After all, he was a man and he remembered what styles he had worn before, so it was not a problem to ask him to come up with a few more styles.
"So the sales surge in late March was due to this reason?"
Luo Yang laughed, then smacked his lips and said, "Okay, I get it. I'll think about it later when I have time to see if I can come up with some inspiration to come up with a few new models. Let's not talk about this for now. As for the dealers, the focus of the next quarter will be on them. We can't just let them go because of the dealers. We still have to do what we should do and give guidance meticulously."
“I’m definitely not going to relax on this.”
Shang Guozheng knows the priorities: "In the next quarter, or even in the second half of the year, the main drivers of performance growth will be those agents. I will definitely increase my guidance and provide the greatest support in terms of external publicity and other aspects."
The two chatted for half an hour about the next stage of work.
At around half past ten, Shang Guozheng left Luo Yang's office. Soon after, Su Yutong walked into his office to report on his work.
"Chairman, I think you are too biased towards men's clothing."
After Su Yutong sat down, the first thing she said was not to report on her work, but to complain about Luo Yang's preference for men's clothing.
"."
Luo Yang certainly knew what Su Yutong meant. Men's clothing performed outstandingly in late March because Luo Yang gave several design styles. Although women's clothing was not inferior to men's clothing in overall development, Su Yutong also hoped that Luo Yang could give some inspiration to women's clothing.
Luo Yang was also quite speechless. If he was asked to give some support to men's clothing, he could still give some support, but for women's underwear...
He had never been married in his previous life, and even though he had several girlfriends, he had never bought underwear for them. Now, if someone asked him to give some suggestions on underwear styles, Luo Yang really didn't have any good ideas.
"To some extent, the styles of sexy lingerie have covered the applicable parts of ordinary lingerie. Now if you ask me to give suggestions for new styles, I really can't find a suitable entry point for the time being."
Luo Yang said helplessly: "In terms of underwear styles, I think you should ask the design department to refer to the fashion trends in Europe and the United States, or find inspiration from the styles of sexy underwear. Don't expect me to give you any inspiration."
Su Yutong's expression was obviously a little disappointed, but she couldn't force her boss.
“Well, I’ll try to work harder on branding.”
"Don't just rely on yourself. There are some very powerful planning companies in Shanghai. You can ask them to try to plan a publicity plan. Maybe it can have a different effect."
Luo Yang suddenly thought of two cases, all of which were disclosed by self-media in later generations, and even he himself found them quite amazing.
One of them is the Uniqlo incident, which is said to be planned. If this is true, then the planning company that led these incidents is quite capable. It can be said that it is unconventional, but at least it attracted such high attention before the outbreak of the self-media era. This planning scheme is quite amazing. Another case is that a movie star was suddenly exposed by the media for cheating, and a planning company in Shanghai received this public relations crisis management business.
At that time, the planning company found the star's legal wife overnight and negotiated a secret deal, asking the star's wife to voluntarily state in the media that she and the star had divorced privately.
This means that the male star is not considered to have cheated, even if he has paid a considerable price in the negotiations, but as long as his reputation does not collapse, he can maintain a strong ability to make money, and in just a few years, he can make up for his previous losses.
Judging from these planning cases, this type of planning company has very strong capabilities. Whether in terms of personal connections or thinking, they can achieve unexpected results and achieve outstanding results.
Even if the fee is a little more expensive, it's worth it.
After Luo Yang's brief reminder, Su Yutong was quite surprised.
Because she never knew that there was such a planning company in the market that could achieve such a level and effect.
“Don’t be afraid to spend money. As long as you can achieve the desired effect and the final profit is greater than the investment, it is worth it.”
Luo Yang tapped his fingers on the table and said, "Of course, try not to go too far. After all, brand reputation is still relatively important. We are not doing a one-time deal. We need to consider long-term development."
The idea of turning stone into gold is not fiction. Everyone in the business world knows that some geniuses can do it.
From Beibeijia to BBK reading machine, to 8848 mobile phone, Melatonin and Xiaoguancha, one after another, there are many examples out there. An outstanding idea can completely make a product a star product for a period of time.
Su Yutong thought for a moment, then looked at Luo Yang and said, "Chairman, if such a company really exists, or if such a master creative genius exists, the price we pay will definitely not be low, and we cannot guarantee 100% success."
"Try it boldly. I am not afraid of the high cost."
Luo Yang encouraged with a smile: "I'm afraid you can't find a true planning master. This era is still in the traditional category, and there is still room for masters to play their roles. Once we enter the era of self-media in the future, masters will become mediocre."
"The era of self-media?"
When Su Yutong heard the new term from Luo Yang for the first time, she was full of confusion: "What is the era of self-media?"
Forehead.
Luo Yang realized that he had let the cat out of the bag.
"Anyway, you don't need to understand it in detail for now, just know the general idea."
Luo Yang does not intend to explain in detail what the self-media era is, because Tik Tok has not yet become popular and the explanation is too abstract, so it is better to keep it mysterious and talk about it later.
Seeing that Luo Yang was unwilling to explain too much, Su Yutong did not continue to delve into it, because the previous description alone was enough for her to ponder.
"Chairman, since you have described it in such detail, do you have any resources in this area?"
Su Yu gave up the part that she couldn't understand and took the initiative to ask Luo Yang for resources.
But Luo Yang doesn’t have it now.
"How about this, I will go and contact him after I return to the Magic City next week to see what he is like."
Luo Yang thought that since it existed, he would definitely be able to find it through his connections, so he agreed to it in front of Su Yutong first.
"Oh, then I'll wait for your follow-up news."
Su Yutong didn't know that Luo Yang still needed to look for it. She thought that her boss had enough resources and even needed to select before making a decision.
"By the way, our company's foreign exchange hasn't been fully converted yet, right?"
Luo Yang suddenly thought of something important and asked about the foreign exchange under the name of Zhengyang Group.
“You have not given any clear instructions before, so most of the foreign exchange is retained.”
Su Yutong replied: "We only used a small part of it due to local reasons, and this was also approved by you."
"Did I approve it?"
Hearing this answer, Luo Yang was stunned for a moment, then he reacted.
In their annual investment promotion, local governments still have certain requirements for the use of foreign capital. In addition to genuine foreign investment, for the remaining part, they often require some domestic companies to use foreign capital when investing in new projects. The exchange condition is to give certain preferential policies on land or taxation.
Due to the construction of the new factory, Zhengyang Group hopes to obtain certain preferential policies in land acquisition and subsequent taxation. At the same time, it is also required by the local government to come up with foreign exchange investment ratio requirements, so it used up part of the foreign exchange at the end of last year.
"Well, I know about this."
Luo Yang nodded and said, "How much foreign exchange do we have left in our account now?"
"As far as I know, there should be 1380 million euros left now."
After a brief thought, Su Yutong gave a detailed figure: "If we wait another two months, the new orders from the United States may increase by about 1500 million to 2000 million yuan."
That should be enough.
The initial normal commercial loan from Pufa was only 5000 million, which is about 700 million RMB according to the current exchange rate. Even if the subsequent low-interest support loan comes down, the 5000 million converted into RMB will only be 700 million more.
Even without the foreign trade income from the next stage, the rice and dollars in hand now are enough.
"Don't touch this money for now. I'll keep it for another use."
Luo Yang thought for a moment and said, "Don't use the rice or euros you've saved from foreign trade easily."
"Okay, Chairman, I'll say hello to the finance department."
Although Su Yutong didn't know the reason, she couldn't take it lightly since Luo Yang spoke of this matter in such a serious tone.
"Do you have anything else to report?"
After the two chatted for half an hour, they had almost finished discussing the main work. Luo Yang's words meant that if Su Yutong had no other important things to do, she could end this work report.
"In the middle of next month, Guangzhou will hold a spring textile expo, and all clothing companies across the country will participate. This is an excellent opportunity. Should we participate?"
Ok?
Textile Expo?
Luo Yang looked at Su Yutong with a little doubt: "At the Textile Expo, our men's and women's clothing are nothing special, do we need to participate?"
"Chairman, I think we should still participate."
Su Yutong looked at Luo Yang with affirmation and said, "Our country's clothing products are originally exported to Europe and the United States. Even if we can only get a small share this time, it will be worth it as long as we can get one or two orders. Especially for women's underwear, we are an affordable brand, which has an advantage in export."
Ever since this girl tasted the sweetness of exporting sexy lingerie, she has set her sights on the overseas market.
Even if underwear brands mainly supply the domestic market, they are unwilling to give up the opportunity of overseas export trade.
Perhaps this is the reason for the difference between her and Shang Guozheng. It has nothing to do with experience, but only because of age and thinking.
Unconsciously, Su Yutong has completed an alternative growth.
(End of this chapter)
