Chapter 490 You Are My Obsession
"Luo Yang, do you feel anything different about tonight's party?"
After drying his hair, Jiang Fan, wearing pajamas, returned to the living room and said to Luo Yang, who was sitting on the sofa, "In previous class reunions, there were always people who disliked you and mocked you secretly, but tonight..."
"Too enthusiastic, huh?"
Luo Yang reached out his arms and took Jiang Fan in his arms, holding her to sit on his lap, and said with a smile: "It's all thanks to you that everyone knows that we are engaged. From now on, I will be half a member of the Jiang family, so you can't be more enthusiastic towards me, right?"
After saying that, he moved closer to Jiang Fan's face.
"Hey, let's talk business. Can you be more serious?"
Jiang Fan put his hands on Luo Yang's chest: "You teased me in front of my father this afternoon, and now you are teasing me again. You are Mr. Luo, and if you want to cling to someone, I, Mrs. Luo, should be the one."
"It's actually very simple. We are starting to mature."
Luo Yang shrugged his shoulders and said, "University is a small society. When we just left high school a few years ago, we still retained a sense of innocence. But after four years of trials and tribulations, especially when we are about to step into the melting pot of society, it would be foolish to be naive any more."
"Ugh"
It’s not that Jiang Fan didn’t understand, it’s just that he found it hard to accept for the moment.
She sighed and said, "Come to think of it, the girls in our class didn't even know how to put on makeup when they first entered college, but when they were about to graduate, they were already discussing what kind of boyfriend would be beneficial to their future development."
"Everyone has his or her own ambitions."
Luo Yang smiled and said, "As long as there is no ill will, just follow your heart. We can handle the relationship however we want in the future."
"The malice is gone, but no one knows what is hidden behind the smile."
Because he started his internship in his family's company during the summer vacation of his freshman year, Jiang Fan can be said to have entered the society earlier than most of his peers and has a deeper understanding of the ways of adults.
"When a tree is covered with vines, they are also trying to climb higher with the thick branches to get more sunlight and rain. It is difficult to distinguish between right and wrong."
Luo Yang explained: "The reality of society is that resources are concentrated in the hands of a few people. Around the allocation of resources, vassal relationships are bound to arise. You have to learn to accept it calmly."
"Huh, you have so many twisted ideas."
Jiang Fan wrinkled his nose, looked Luo Yang in the eye and said, "There will definitely be more and more people who want to be around you in the future. Don't learn bad things!"
"Ok?"
Luo Yang pretended not to understand and showed a puzzled expression: "When my company grows bigger and bigger, there will be more and more people who rely on resources for their livelihood. I redistribute resources according to the ability and contribution of my subordinates. What does this have to do with learning bad things?"
"Anyway, you are not allowed to learn bad things."
Jiang Fan whispered: "You are so young and so successful, I don't know how many women will throw themselves at you in the future."
Luo Yang has a big headache.
We were clearly discussing the changes in our high school classmates before, so how did we get dragged into this topic?
"Jiang Xiaofan, your heart is about to break."
We can't have a serious discussion at this time.
Luo Yang raised his hand and lifted Jiang Fan's chin, then teased with a smile: "Show off your confidence from high school, and let me, a guy who only wants to cling to you and eat soft rice, only have eyes for you, the queen."
"My thighs are not as thick as yours now."
"Besides being a gigolo, I am also your bootlicker."
As he spoke, Luo Yang quickly moved close to Jiang Fan's face and licked him vigorously with his tongue.
"cluck"
Jiang Fan couldn't help laughing. She shook her head to avoid Luo Yang and said coquettishly, "Oh, that's so corny. It's all saliva. Stop it."
Halfway through his words, his mouth was blocked.
“Remember National Day during sophomore year?”
After a long time, their lips parted. Luo Yang put his hand to Jiang Fan's forehead and asked softly, "It was obviously me who ran away first, why didn't you let go?"
"Humph, I didn't even say I wanted to let go, who allowed you to leave?"
Is it really?
It was obvious that in the previous life, they were angry with each other and lost contact because they were young and wanted to save face, and they have become strangers ever since.
Luo Yang would rather believe that it was during their interactions later in this life that Jiang Fan slowly began to really like him, so he couldn't tell what his attitude towards him was at that time.
"Fanfan."
"Ok?"
"You are the obsession in my heart!"
Jiang Fan was a little confused. He slightly distanced himself and tilted his head to look at Luo Yang: "Obsession?"
Luo Yang didn't give her any room to think and kissed her again.
Fortunately, obsession is a neutral word. Jiang Fan didn't think much about it and soon got lost in the passionate kiss.
Both of them are so young and they haven't seen each other for a week. If they drop a spark between them, they will start a fire.
Perhaps because he had gotten something strange from Cong Shanshan, Luo Yang had more violent traits, which he vented on Jiang Fan.
In the past, after finishing, the two would always wash up and then lie in bed and chat.
This time is different.
Although she felt weak all over, her arms were still around Luo Yang's neck and one leg was around his waist.
Panting and rubbing at the same time.
Tell Luo Yang with charming eyes that she wants
It was not until the second half of the night that I fell into a sleep in a daze, feeling as if my whole body was broken and I was so exhausted.
When she woke up the next morning, her little face was rosy. Although her body looked lazy, she was in very good spirits.
There is no land that is spoiled.
Luo Yang, holding her waist as he walked out the door, first sent her to Yuanfan Group, and then went to Zhengyang Group to work.
"Chairman, President Shang and Manager Su are all back."
Seeing Luo Yang appear, Sun Jingyu immediately put down the work at hand and followed him into the office with a stack of documents.
She now even rushes to do the secretary's job of making tea.
"Well, call Mr. Shang over later, and also notify Manager Su to come over after 11 o'clock."
Because he got up late, it was already a little after 9:30 when Luo Yang arrived at the company. There were many things he wanted to talk to Shang Guozheng about this time, and he estimated that one hour would not be enough.
"Do you eat lunch in the cafeteria?"
Sun Jingyu brought the brewed tea to Luo Yang and also asked about his boss' lunch.
"Well, print one for me and bring it to the office."
Luo Yang nodded and said, "If you have anything to report, let's meet at noon."
As he spoke, he flipped through the documents on the table and started to get busy.
Shang Guozheng didn't let Luo Yang wait long. He quickly knocked on the office door and came in to report on his work.
"Mr. Shang, sit down."
Luo Yang lowered his head and called Shang Guozheng to sit down while continuing to review the documents in his hand: "Wait a moment, I will finish reading this document."
A few minutes later, Luo Yang put down his pen and looked up at Shang Guozheng.
"How did things go on this trip to the south?"
“It’s more difficult than when we first opened up the Yangtze River Delta market.”
Shang Guozheng spoke frankly, "I have some connections in Jiangsu, Zhejiang and Shanghai, so I was able to find some help when the brand was first established. With the advertising, it has gained some popularity. It's different in the south. I don't have any familiar circles, and advertising hasn't started yet. It all depends on the business team's own efforts."
“It’s not just the south, right?”
Luo Yang picked up the cigarette and passed one to Shang Guozheng: "When we expand into the markets of the southwest and Bohai Rim in the future, we will encounter the same problem. How do you plan to solve it?"
"I also thought about this problem during my more than one week stay in Guangzhou and came up with three solutions."
Shang Guozheng went to the south to expand the market, but the results were not satisfactory. He was under great pressure after returning. He had no appetite and could not sleep well these days.
"Well, tell me what you think first."
"The most direct one is advertising. The coverage can no longer be limited to East China. We need to find CCTV-level media to promote brand awareness nationwide. With this foundation, our business team will have more to say when negotiating with others."
Shang Guozheng continued while smoking a cigarette: "This plan is quite expensive. The existing promotion funds cannot support a national promotion for one year."
"Since you proposed the plan, you must have made corresponding estimates."
Luo Yang was not in a hurry to express his opinion, and continued to ask: "How much do you think this kind of national brand promotion will cost?"
The question was very direct, without any detours.
"At least."
Shang Guozheng showed an embarrassed expression on his face. After meeting Luo Yang's firm eyes, he gritted his teeth and said, "At least 5000 million yuan must be invested!" "At least 5000 million yuan."
Luo Yang then repeated a series of numbers.
But he still didn't say anything, and continued to ask: "What about the other two options?"
"The second option is to expand the direct sales model in certain markets and use the capabilities of agents to attack and cultivate local markets!"
When talking about the second plan, Shang Guozheng was obviously more confident: "This plan has several advantages. The first is that it can save us money for setting up direct-sale stores, whether it is the cost of entering the mall, the cost of decoration or the labor wages."
Lemon CC will also adopt an agency model in the future. Luo Yang can certainly understand what Shang Guozheng meant.
"Once the agent has developed the local market, we will take back the agency rights and do it ourselves."
Shang Guozheng then took a certain women's clothing brand as an example to prove that this plan had the potential to succeed.
“This is something you can consider.”
Luo Yang thought for a moment and said, "Especially in second-tier and lower cities, we don't have that much money to fully expand. We can consider giving the agency rights of the next-tier market to local people to operate, and let them help develop the early market and build brand awareness in the local area."
In this model, the manufacturer only charges an agency fee and a unified decoration fee, and the other is product sales.
"The premise for supporting this model is that the headquarters builds brand awareness."
Shang Guozheng brought the topic back to the topic: "We need to let the agents see that this brand is willing to spend money to promote it nationwide, so that they can feel that this brand can be successful and make money."
Luo Yang smiled and said nothing.
"The third option is to focus on supporting a brand first, using relatively small expenses to build its popularity, and then the question is how to drive it forward."
There are many examples of this, such as Baoxinior, whose brand series includes suits and also makes shoes.
"Fengshang Men's Wear and Coolpad Men's Wear are two different brands, how can they be linked together?"
“There are many ways, whether it’s advertising, word-of-mouth, or unified big brands.”
Shang Guozheng has a wealth of experience in his mind: "Although they are all weakly related, our brand positioning itself is in the mid-to-high-end. Once consumers have a demand for quality, they will actively pay attention to this weak relationship."
Just like Nike, even if the association is weak, everyone knows that Jordan is its sub-brand.
"After listening to the three plans, the core is still national publicity and promotion."
Luo Yang, who had been listening, finally began to express his opinion: "Is it the next step to raise brand awareness nationwide?"
In response to Luo Yang's question, Shang Guozheng nodded.
But he still had something to say: "Chairman, last year we approved a budget to increase investment in advertising. Before the end of the year, we spent more than 8 million for tax planning, but there is still more than 16 million left in the budget. According to this number, we only need to increase it by another 34 million."
Shang Guozheng was still smart. He had originally planned to use part of the more than 16 million miles to develop the southern market.
But after a week he realised something was not right and adjusted the plan in time, so the money has not been spent yet.
"Da da da"
Luo Yang fell into silence, his fingers tapping rhythmically on the table.
5000 million is not a lot, because according to last year's market sales growth trend, whether it is Fengshang Men's Wear or Coolpad Men's Wear, the annual profit of a single brand can support this expenditure.
But this is not a small amount of money.
Especially Fengshang Men's Wear, which has been continuously investing since its establishment. Last year, it was thanks to Coolpad Men's Wear that it was able to reduce its losses.
The original plan was to achieve sales of 2 million yuan and a gross profit of 5000 million yuan for Fengshang menswear this year. If this can be implemented according to Shang Guozheng's plan, it will not be promoted in the Pearl River Delta region, but will be rolled out across the country.
The costs involved cannot be solved with just 5000 million yuan.
"Mr. Shang, have you ever thought that by doing this, we are actually overturning our original market development plan and expanding from a local area to a nationwide one?"
After thinking for a long time, Luo Yang slowly raised his head.
He looked at Shang Guozheng and said, "The 5000 million yuan spent on advertising is just the beginning. Do you have any idea how much money will be spent later?"
Shang Guozheng also fell silent.
According to the plan, men's clothing will recover its investment and become profitable starting from 2013.
But according to his new plan, the time to achieve the goal may be postponed to 2015.
As the boss, what was the point of Luo Yang hiring him with a high salary?
"Chairman, I"
"Mr. Shang, it's not that I don't believe in your ability, nor do I support your work."
Luo Yang interrupted Shang Guozheng and said, "You should know that I regard the clothing industry as a cash cow. The profits are used to support my high-tech industries, such as the Guangfan Wind Energy that will start construction this year, and my entry into the new energy vehicle manufacturing industry in three to five years."
Having said this, Shang Guozheng bent his body slightly.
"Beijing, Shanghai, Guangzhou, Shenzhen, and the capital cities of several developed provinces, the rest are all open to agents."
Luo Yang gritted his teeth and said, "I won't put pressure on you to meet the quota this year, but you have to make money for me next year!"
Shang Guozheng originally thought there was no hope, but after hearing these words, he suddenly straightened his body.
"Chairman, I guarantee that men's clothing will make money next year!"
When he said this, he had already stood up and assured Luo Yang with a flushed face.
"Since the plan has been adjusted, you should hurry up and come up with a plan."
Luo Yang pressed his hand, motioned Shang Guozheng to sit down and said, "Make the plan more detailed, especially the market you plan to launch this year. Should you open it up to third-tier cities, or just open it up to all of them? Should you focus on supporting Fengshang or Coolpad?"
"There is also a national market investment conference."
Shang Guozheng's face became more serious: "Fortunately, we have developed the Yangtze River Delta market before, so we are confident in holding the investment promotion conference."
“There are also advertising costs.”
Speaking of this, Luo Yang paused, then continued: "It doesn't have to be fixed at 5000 million, it can be estimated based on actual needs!"
"Chairman, 5000 million should be enough!"
After the plan was supported by Luo Yang, Shang Guozheng regained his confidence: "If we open up the agency market, we will still have income from agency fees and decoration fees, which can solve the outdoor advertising expenses in the agency cities. The company is mainly responsible for outdoor advertising in Beijing, Shanghai, Guangzhou, Shenzhen and several provincial capitals, and the rest is CCTV's expenses."
Luo Yang gave him trust, and he also had to think about how to save money for his boss.
The two then discussed some details in the office, and an hour and a half passed quickly.
If Su Yutong hadn't come knocking on the door, Luo Yang and Shang Guozheng would have been able to chat until dinner time.
"Chairman, I'm going back first."
Seeing Su Yutong, Shang Guozheng stood up and said goodbye: "I have done more than half of the national market research report, and the remaining half month can be completed. I will come up with a detailed market development plan at the beginning of next month."
"If you don't have enough manpower, just recruit. I'll say hello to the human resources department."
Luo Yang nodded and said, "We have already spent tens of millions, so we don't mind spending a few million more."
Shang Guozheng greeted Su Yutong who walked in and walked out of the office quickly.
"Chairman, are there any big moves in men's wear?"
"What a big move, it just costs money, it makes my head hurt."
Luo Yang waved at Su Yutong, motioning her to sit down and jokingly said, "It's better to wear women's clothes. Seeing you come in is like seeing a lucky cat."
"Chairman, how do I look like a lucky cat?"
Su Yutong covered her mouth and laughed.
Luo Yang took the initiative to stand up and help Su Yutong make tea, which made her quickly stand up to stop him.
"You are not only a lucky cat, but also my God of Wealth!"
Holding Su Yutong's hand, Luo Yang insisted.
Su Yutong was stunned when her little hand was grabbed by the boss, not knowing whether she should struggle out.
"Thank you for your hard work on this trip abroad."
Luo Yang asked Su Yutong, "How was the fashion show?"
"Ok?"
Not hearing a reply, Luo Yang turned to look at Su Yutong and found that she was standing there with a red face.
Then he realized that the little girl's hand was still held by him.
Luo Yang: “.”
(End of this chapter)
