Chapter 474: Survive a Crisis
After dinner, the father-in-law and son-in-law went to the basement of the villa together. Jiang Yuanshan had decorated a tea room in the basement.
Jiang Fan acted as their tea artist.
"I never thought that you would have built up a big business in the Magic City without me noticing."
The topic of conversation between the father-in-law and the son-in-law continued from the dinner table: "In addition to the drone industry, they are also involved in film and television investment, liquor sales, financial investment, mobile Internet and other industries."
Jiang Yuanshan couldn't help but sigh while drinking the tea made by his daughter.
"Actually, there is another company that, like the clothing industry here in Yang City, has served as a cash cow for my industry in Magic City in recent years."
As Nayuki and Lemon CC grow in size, especially this year, and are planning a major expansion, Luo Yang is certain that by next year at the latest, the size and scale of Luo Sheng Tang will be too big to be concealed.
The later you confess, the more passive you will be.
It would be better to take advantage of this opportunity tonight and talk about it all at once along with other industries.
"Oh?"
Because Jiang Fan was around, the two grown men couldn't smoke, so they basically drank tea all the time. Upon hearing what his son-in-law said, the teacup in Jiang Yuanshan's hand stopped in mid-air.
"What industry can rival Zhengyang Group's cash cow?"
Zhengyang Group is located in Yang City and is Luo Yang’s industry. As a father-in-law, Jiang Yuanshan must know something about it.
Just as Luo Yang himself said, all the other industries he developed in Yang City had to rely on this cash cow for transfusions in the early stages.
He actually created a company in Shanghai that can rival the Zhengyang Group.
My own son-in-law launched a big satellite.
“The milk tea industry!”
"Ok?"
Jiang Yuanshan didn't understand for a moment and was stunned.
"what!"
At the same time, Jiang Fan, who was sitting opposite the two of them making tea, also shouted in surprise.
"Luo Yang."
Jiang Fan opened his mouth wide, and asked with a bit of uncertainty on his face: "Are you talking about Naxue?"
Sure enough, she would guess.
"Yes."
Luo Yang nodded without any guilty expression on his face.
Since he planned to explain tonight, Luo Yang must have been well prepared, not only in terms of words but also facial expressions.
"Not only Nayuki, but also Lemon CC."
Luo Yang tapped the table with his fingers, indicating that the tea in the cup in front of him was about to overflow.
It can be seen that Jiang Fan is not at peace at the moment.
"The first store was opened in Songjiang University Town, right?"
Sure enough, Luo Yang asked the question he had expected, in front of Lao Jiang.
So women’s thinking is very peculiar. Once sensitive words appear, the memory lock will be opened instantly, no matter how long the time interval is.
"Well, the store in the university town is Nayuki's No. 1, and it has a bit of an experimental nature."
Luo Yang knew what Jiang Fan was thinking, so his answer was definitely in the opposite direction: "With the help of the consumer market of tens of thousands of young people in the university town, we can test the taste of milk tea, operational limits, logistics and distribution, etc. It can be regarded as a model store."
Jiang Fan: “.”
In fact, she really wanted to ask Luo Yang: Why didn’t you tell me that this was your store?
But
Lao Jiang was sitting next to them. If Luo Yang gave a bad answer, she wouldn't know how to end the situation.
So there was silence for a while.
"To my surprise, this milk tea shop became a huge hit, which was even a little beyond my expectations."
Luo Yang didn't pause, he smiled and continued: "When I realized this was a huge business opportunity, I immediately opened the first flagship store in Xuhui. After more than a year of development, Naixue alone now has about 300 directly-operated stores across the country."
At times like this, we must downplay the university town.
Luo Yang smiled and looked at Jiang Fan and said, "Do you remember Naixue in Yang City? That was the first store opened in a county-level city in the country. I opened it specifically for you."
Jiang Yuanshan: "."
So you two little boys are showing off your love in front of me?
I wanted to interrupt and ask about the doubts in my heart, but because of this sentence, I fell silent.
But these words instantly triggered the beautiful memories in Jiang Fan’s mind.
On the way back to Yang City, she mentioned to Luo Yang that her biggest wish in summer was to drink a cup of cheese berry tea every day.
Still fresh in my memory.
This wish came true at the beginning of summer vacation, and a Nayuki Milk Tea direct-operated store was added to Yangshi Pedestrian Street.
Beautiful is beautiful, but
Touched at that moment, Jiang Fan decided not to ask any more questions.
"Luo Yang, tell me about your milk tea industry."
When his daughter quieted down and continued to pour tea, Jiang Yuanshan began to ask questions.
"Dad, you must have heard of bubble tea, right?"
No matter what the reason, Jiang Fan has temporarily passed that level.
But Luo Yang was still on edge, and turned his gaze to Jiang Yuanshan and said, "This type of tea product was first introduced by Xiao Benzi and Wan Wan. The popular Xiangpiaopiao in supermarkets now also belongs to this category."
When it comes to bubble milk tea and Xiangpiaopiao, Jiang Yuanshan already has specific product concepts in his mind.
The concept may come from the earlier malted milk and Ovaltine.
"Is this industry very profitable?"
“Not very lucrative, but very lucrative.”
Luo Yang smiled and said, "Take Naixue under the company as an example. The direct-operated stores are divided into four levels: A, B, C, and D. The sales of the A-level flagship store can reach about 150 million per month, and the sales of the B-level store can also reach 110 million. Now that the raw materials and logistics distribution have been kept up, the initial gross profit can exceed 40%."
"so much"
Even the well-informed Jiang Yuanshan couldn't help but be amazed.
And according to what Luo Yang meant, there are currently nearly 300 stores opened across the country. A gross profit of more than 40% at this scale is truly amazing!
"Based on this performance level, wouldn't the average annual sales of a single store be more than 1000 million?"
Jiang Yuanshan did some calculations in his head: "You have opened nearly 300 stores across the country. The annual sales should be more than 30 billion, and the gross profit should reach 12 billion!"
"That's the theory."
hiss.
Jiang Yuanshan took a deep breath and said, "What about your other brand Lemon CC?"
"Lemon CC is targeting the low-end market. Due to the price issue, the average annual sales of a single store is much lower than that of Nayuki."
Luo Yang nodded and replied, "Moreover, the operating models of the two brands are also different. Naixue is all directly-operated stores, while Lemon CC is a model flagship + agent model. In comparison, Lemon CC wins by quantity."
When he said this, Luo Yang paused.
After talking too much, I wanted to smoke and subconsciously reached for my pocket.
"Go ahead and smoke if you want. I see you two have been holding it in for a long time!"
Jiang Fan said to Luo Yang coquettishly.
Luo Yang and Jiang Yuanshan looked at each other and laughed at the same time.
After a while, everyone lit a cigarette.
"At the end of last year, we had already made a plan to spend 100 million yuan to support this year's expansion plan, most of which will be used on Lemon CC."
Luo Yang has nothing to hide from his father-in-law and wife.
He turned his head away from Jiang Fan and said while puffing out cigarettes, "We plan to increase the number of Lemon CC stores to about 3000 by the end of this year, and open a franchise model by the end of the year. We will strive to open stores of this brand in large, medium and small cities and towns across the country in the next two to three years, with the number of stores exceeding 10000!"
3000 and 10000.
These two numbers have stunned Jiang Yuanshan and Jiang Fan.
"How much can a Lemon CC store achieve in annual sales?" After being shocked, Jiang Yuanshan couldn't help but ask, "Can it reach two to three million on average?"
"It is still uncertain at this point because the current data cannot be used as a reference."
Luo Yang thought for a moment and said, "The milk tea industry is a market with a very low entry threshold, especially for low-end brands. Competition will become increasingly fierce. Take a small fourth- or fifth-tier city like Yang City as an example. In the future, there will likely be more than a dozen brands of milk tea, and the number of stores will be counted in the hundreds."
"Then let's say your average is 100 million."
Jiang Yuanshan estimated the number at a low level, but it still came up with a huge number: "3000 directly-operated stores, that's 30 billion in sales, plus the various profits from more than 7000 franchise stores. Isn't it worse than Naixue, which takes the high-end route?"
"But in terms of potential, Naxue is still better."
Luo Yang calculated the accounts for Jiang Yuanshan: "According to current statistics, there are 283 prefecture-level cities and 374 county-level cities in China. If Naixue is opened all over the country, even if some unsuitable cities are excluded, the number of stores can exceed 1000. The company estimates that Naixue can achieve an annual turnover of 60 to 80 billion yuan."
In fact, this is calculated according to the current market currency.
In fact, with the development of the economy, the amount of money in the market has further increased. In the future, high-end milk tea will cost 150 or yuan, or more than yuan per cup. The store turnover will double, and it will not be a problem to exceed billion yuan in annual sales.
“Yeah, maybe more than 1000.”
Jiang Yuanshan nodded and said, "For a big city like Shanghai, opening about 50 stores is not a big problem. For a provincial capital like Jinling, opening 20 to 30 stores is not a big problem either. For an ordinary prefecture-level city, the number of stores ranges from three to five to more than ten. If you add county-level cities, it is possible to open 2000 stores."
"Isn't that at least 100 billion or more?"
Jiang Fan couldn't help but interrupt at this time: "300 to 400 million in profits a year. Too scary!"
Is a profit of 300 to 400 million yuan a year scary?
In the future, let alone companies like Huawei, even if it is Jiang Yuanshan’s new energy battery industry, if the scale is expanded, the annual sales can exceed hundreds of billions, and billions of profits will be easily achieved, right?
So Luo Yang didn't show any pride at all because of this.
It is precisely because of this that Jiang Yuanshan becomes more and more satisfied with his son-in-law.
The three of them then chatted for more than half an hour about the milk tea industry.
"Then you won't be based in Yang City from now on."
Jiang Yuanshan said to Luo Yang: "According to your current description, it can be said that the pole is heavy at both ends!"
The underlying meaning of this sentence is: How to allocate time in the future?
"We should still focus on Yang City. Fanfan and I have discussed this before."
Luo Yang responded sincerely: "If I have to divide the time more precisely, I think it should be 60% to 40%. 60% of the time is in Yang City and 40% of the time is in Magic City."
"Well, that's more like it."
After hearing the time allocation, Jiang Yuanshan nodded with satisfaction.
At the same time, I made a secret decision in my heart.
After securing the launch of Yuanfan electric vehicles, he plans to set up a business in Shanghai so that his daughter can spend time in Shanghai every week.
After the Chinese New Year, my son-in-law was only 22 years old. He was so successful in his career at such a young age. He can really be described as a rich son-in-law.
Jiang Yuanshan knows what a rich man is like.
Even if you don't take the initiative, countless women will still flock to you like moths to a flame, using various means, overt or covert, to get close to you and get a share of your billions of assets.
Preventing problems before they arise must start early.
Lao Jiang even felt that it was a bit late
At around half past nine, Jiang Fan left the tea room and went upstairs to wash up.
Jiang Yuanshan and Luo Yang chatted for another hour and didn't leave the basement until half past ten.
"husband!"
When Luo Yang finished taking a shower, Jiang Fan had already finished applying the facial mask and went to bed early.
"Tomorrow is New Year's Eve, the fireworks will be held as usual, I will pick you up after dinner."
There were intermittent sounds of firecrackers outside the bedroom. Tonight was New Year's Eve, and many families had already started celebrating the old year.
As he spoke, he lifted the quilt and Luo Yang also got on the bed.
"husband!"
Jiang Fan turned sideways and hugged Luo Yang tightly.
This was the second time he said that, and other than that, there were no more words.
At any other time, this kind of call would definitely be a signal of love, but at this moment, Luo Yang knew it was not.
Because there was a tremor in the voice.
Never let yourself get into sentimental mood at this time, because that will only magnify a woman's insecurity.
Especially when they were in the tea room before, Jiang Fan had been hesitant to speak. If Jiang Yuanshan had not been there, he might have asked directly.
"What are you afraid of? This is your home ground. How dare I make any noise? If we make any noise, we won't be able to face people tomorrow!"
Luo Yang held Jiang Fan in his arms and said with a smile: "You still feel cold, then let's add an extra quilt."
Under normal circumstances, after saying this, the result would either be laughter or pounding the chest with fists, either way it would be the beginning of a round of fun.
But not this time.
Jiang Fan hugged her even tighter.
"what happened?"
It looks like there's no way to avoid it.
"husband!"
After the third consecutive sound, Jiang Fan raised his head.
She stared into Luo Yang's eyes and asked seriously, "You will always love me, right?"
Luo Yang did not respond immediately, but kissed her on the forehead.
"When did you start to like me?"
It is impossible to have a conversation along the line of Jiang Fan's thinking.
Luo Yang asked back, "In my second year of high school, I can be sure that I liked you, so I confessed my love to you. Going back to the past, I actually had a crush on you since my first year of high school, but I'm not sure whether you started to like me during the summer vacation of your third year of high school or in your first year of college."
The topic turned to when Jiang Fan started to have feelings for Luo Yang.
"I don't know either"
Jiang Fan tilted his head and thought for a moment, then replied: "Maybe during the summer vacation of my senior year, or maybe during the first half of my freshman year."
"After you gave it to me the first time?"
Even though it was a combination of coaxing and deception, without Jiang Fan's tacit consent, how could Luo Yang have gotten her first blood?
"I don't know either. Anyway, I was particularly attached to you during those days and I didn't want you to leave Gusu."
Speaking of this, Jiang Fan's cheeks and body began to heat up: "We watched a late-night movie, and dragged the time until I couldn't get into the dormitory. Then he deliberately coaxed me to the hotel. At first, he agreed to a bed for each of us, but later he lied to me that it was cold sleeping alone, and then he said that I had too many clothes and was sweating in the bed. Luo Yang, you are a liar!"
This is the practical application of the famous "no-brainer" theory.
The topic was finally diverted by Luo Yang.
The next topic returned to the first half of the freshman year. While recalling their first time, the two awakened their bodies and began to collide violently.
Because he needed Jiang Fan to be confused, Luo Yang went at full speed.
Since he was at home, Jiang Fan had no choice but to bite the quilt tightly and endured it for more than half an hour.
The matter with the milk tea shop was finally dealt with.
Luo Yang knew that Jiang Fan must still have some doubts in her heart, but after the aftertaste wore off, she did not mention it again.
First of all, it’s because of uncertainty.
After all, it was Luo Yang who took the initiative to take her to the school. Although he met several girls, in fact no Shura Field incident occurred.
Luo Yang did not act recklessly at the University of Engineering and Technology. This decision now seems to be extremely correct!
Secondly, it comes from the changes in Luo Yang in recent years.
As mentioned before, until the National Day of his sophomore year, although Jiang Fan had feelings for Luo Yang, it was also out of inertia.
Luo Yang's change also began from that time.
Taking this time as the node, the difference between before and after can be said to be like the universe of difference between Luo Yang and Jiang Fan.
It was also after that National Day that Luo Yang's confidence, humor, sunshine, achievements, and especially that naughty feeling, deeply attracted Jiang Fan, and made her go from liking him to deep love, to obsession.
If we have to rank it on a level, the acceptance in high school was 60 points, barely over 70 points after the first time, and now it is 100 points.
Now Jiang Fan's eyes are full of Luo Yang.
(End of this chapter)
