Chapter 471 Why are there such big differences between people?
Seeing An Ying follow Luo Yang into the car, Yu Haiping tactfully left work early.
"Go to Xijiao Hotel."
When Yu Fang returned to Shanghai from Thailand, the Shanghai Theatre Academy had already gone on holiday and he had been staying in a hotel recently.
"Boss, the group is going to acquire a large number of stores after the beginning of the year. Why not take this opportunity to purchase two properties in the name of the company, especially around the offices of our group and its subsidiaries Kunpeng Technology and Luo Sheng Tang."
When the house in Tomson Yipin was auctioned, An Ying was Luo Yang's assistant and she was the one who handled the subsequent procedures.
But judging from the fact that he had just told the driver to go to the hotel, it was obvious that his boss did not have many properties in Shanghai.
She was right.
There is only one property with Luo Yang's name on the property deed.
The title deed for the house in Songjiang is in Jiang Fan’s name, and although the other house was funded by Luo Yang, the title deed is in Jiang Wen’s name.
"You reminding me of this reminds me of something else."
Knowing that Yu Fang was waiting for him, Luo Yang consciously controlled the amount of alcohol he drank tonight. However, he was the big boss, and everyone who was qualified at the annual meeting had to come and toast him. As the amount of alcohol accumulated, he was already a little tipsy.
He closed his eyes slightly and asked, "An Ying, where do you live?"
"When I was your assistant, I rented a two-bedroom house in a neighborhood very close to where I work."
“I rented it.”
Luo Yang opened his eyes and looked at An Ying beside him, with a slightly embarrassed expression on his face.
He thought for a moment and said, "I just got a bonus at the end of the year, so I'll buy you a house at the beginning of the year."
In addition to being his trusted general, An Ying is also his woman, and she still lives in a rental house. This is unacceptable in any way.
"With the year-end bonus and salary, I have saved nearly 300 million this year."
An Ying said calmly, "Boss, I can handle the house issue myself."
There was no trace of anger in her words, and judging from the content of her reply, this girl was not too obsessed with material things.
"Boss, regarding the plan to create a new coffee brand, are you planning to start from scratch?"
Even though we knew what we were going to do when we got to the hotel, we still used the time on the way to discuss work matters.
Her mind has always been on her career.
Especially just now at the hotel entrance, although Luo Yang only mentioned it briefly, his words contained a lot of information.
In particular, the issue of 45% of the shares being divided up was emphasized.
At the beginning of creating Naixue and Lemon CC, it can be said that Luo Yang was short of funds and needed to rely on the resources of He Maosong, Liu Haishan, Cai Fujun and others (the financing channels of Ningbo Bank and the network of relationships in the Yangtze River Delta region).
It's no longer needed.
So the first thought that came to An Ying's mind was to start a new business.
This would bypass the equity structure of Nayuki and Lemon CC, allowing Luo Yang to fully own the newly created coffee brand.
It's a very normal thought.
Given a good project idea and no shortage of cash flow or channels, who would be willing to give out shares early on?
“The timing is not right now.”
Since An Ying asked, Luo Yang had nothing to hide: "The opportunity I mentioned refers to the market. At this stage, the domestic coffee beverage market has limited capacity, and Starbucks is the leader. It is difficult to squeeze into this track for the time being."
When the name Starbucks was mentioned, An Ying also fell silent.
Unlike Europe and America where coffee is the main beverage, traditional beverages in China are still mainly tea, and coffee is just an imported product.
At present, the main consumers are still a group of young people born between 80s and 95s. The subsequent generation of young consumers has not yet grown up, and the market capacity is limited.
Adopting the Luckin Coffee model now is seeking death!
“So my idea is to set up a separate food company.”
In the quiet atmosphere, Luo Yang said: "For example, Ting Hsin and Uni-President Group are the leaders in this field. They not only have the main brands Master Kong instant noodles and Uni-President instant noodles, but also many beverage and food brands. We can get involved in this field."
"Boss, are you planning to make instant noodles?"
"It doesn't have to be instant noodles. Fast-moving foods such as bottled pure water, bottled tea drinks, and packaged snacks (spicy noodles) have a very large market and can also help companies achieve sufficient cash flow."
"But to enter this market, in addition to products, we also need to open up a huge channel. Compared with those traditional big companies, we almost have to start from scratch!"
An Ying said this not because she was afraid, but because she was considering the issue from a practical perspective.
“Since we can’t compete on the traditional track, why can’t we find another way?”
Luo Yang smiled and said, "Can't we build a platform ourselves?"
“Build your own platform?”
An Ying was stunned for a moment, her mind was unable to wrap around the idea for a moment.
“24-hour boutique convenience supermarket!”
When saying this, the names that came to Luo Yang's mind were Meiyajia, Lawson, and 711.
"In the early stage, just like Lemon CC, we built a model store, established a brand, and then opened franchise stores later."
"boss"
An Ying opened her mouth slightly and said in a trembling voice, "Are you going to open a supermarket and create your own sales channels and platforms for fast-moving consumer goods?"
"Kill two birds with one stone, why not do it?"
Luo Yang shrugged his shoulders and said, "Of course, this is one aspect. If you really want to do a good job in product sales, you still have to walk on two legs. What I just said about taking a different approach and finding a new way only saves time and creates a better start. To become bigger and stronger in the future, you still have to rely on the traditional model."
The sales of ordinary fast-moving consumer goods are largely inseparable from various large supermarkets and small shops throughout cities and rural areas.
These sales channels all require a large team to do marketing and build distribution channels, as well as advertising to market the brand. The combination of the two will slowly open up the market.
Luo Yang did the opposite. He started by building 24 small convenience supermarkets in every corner of the city and then building some terminal channels.
Although this takes time, what Luo Yang has no shortage of is time.
Because of the coffee track, he plans to start getting involved around 2018. He has about six or seven years of preparation time, which is enough for him to build a fairly large convenient supermarket network and provide a high starting platform for the newly established food company.
Once the new company has sufficient hematopoietic mechanism and adequate cash flow, it will be natural to enter the coffee beverage market.
Luo Yang's description brought to mind a picture.
This is a business plan that will last for six to seven years, or even more than ten years, and it is being carried out steadily and without haste.
Under the cover of night, the Benz slid quietly into the Xijiao Hotel.
Because it is close to the end of the year, this high-end hotel that receives foreign guests all year round is now relatively empty. Yu Fang stayed in a separate villa and his car could drive directly to the door.
"Boss Luo, I thought you weren't coming tonight!"
As soon as they met, Yu Fang rushed over, put his arms around Luo Yang's neck and wrapped his legs around his waist.
The coquettish tone paused the moment she saw An Ying.
"Come down first!"
Luo Yang patted Yu Fang's butt: "Be obedient."
"Good evening, Assistant An!"
Yu Fang, who was wearing a bright red silk nightgown, obediently let go of Luo Yang and squatted down to help him change his shoes.
She knows An Ying.
When Luo Yang was in Songjiang, he got drunk and it was An Ying who took him back to the hotel and helped him to the suite.
At that time, An Ying was still Luo Yang's assistant.
She didn't know that An Ying's position had changed, and still greeted her using her old name.
"An Ying is now the executive vice president of Luo Sheng Tang!"
Luo Yang rubbed Yu Fang's head and corrected him with a smile: "You have to call him Mr. An."
"Sister An!" After being in the entertainment industry for some time, Yu Fang's emotional intelligence has increased.
Luo Yang was not drunk tonight, and An Ying obviously did not just send him here, but also seemed to want him to stay overnight. The relationship between her and Luo Yang was self-evident.
In addition, An Ying is older than her and knew Luo Yang earlier than her.
The call of "sister" was smooth and silky.
An Ying: “.”
In fact, An Ying is indeed Luo Yang's woman, but she doesn't agree with the idea of her being the same as Yu Fang.
For a moment, I didn't know how to respond.
"Open a bottle of champagne."
Fortunately, Luo Yang came to the rescue in time and sent Yu Fang away to do something.
At the same time, he told An Ying: "Go take a shower and change your clothes first. I'll talk to you about some ideas later!"
"Ok!"
An Ying took the opportunity to avoid the question of address, changed her shoes and went to find the bathroom.
"Ding~~~"
As the crisp sound of the higher education glass rang out, Yu Fang slightly tilted his swan-like neck and took a sip of champagne in an elegant posture.
"Boss Luo, I have two dramas in the second half of the year, so I don't have much time to accompany you. Sometimes I think it's not worth it!"
The future superstar was lying on the sofa with her legs crossed. Because of her sitting posture, her nightgown could not cover her slender feet and delicate calves. She leaned against Luo Yang, exuding a lazy aura.
As he spoke, there was a hint of mist in his big eyes.
It seems like I'm stuck in the dilemma between career and companionship.
Believe your ghost!
"After a busy year, it's time to take a good rest."
Luo Yang did not mention the movie, and said, "Take classes at school next year to settle down."
"Mr. Luo, you forgot that she is only a dance major!"
Yu Fang said coquettishly: "Going back to school is even more tiring!"
Professional dance class. It’s really tiring.
"Tsk, if you hadn't mentioned this I would have forgotten about it"
Luo Yang moved one of his hands to her waist: "You've wasted so much time, your basic skills won't fall behind, right?"
"how is this possible?"
Yu Fang chuckled and whispered in Luo Yang's ear: "You'll know after you give it a try. When I'm not filming, I've never neglected the basic skill of eating!"
"Well, that's the foundation of your life, you can't lose it."
Luo Yang said with a double meaning: "Such a good resource, it doesn't matter who it is given to, what do you think?"
Yu Fang's body trembled noticeably.
The words just now made her recall the scene from last time.
It also reminded Yu Fang of this man's cold-bloodedness.
There are some things that you can’t have.
Only when he is in a good mood and willing to give, is it hers.
After awakening his memory, Yu Fang raised his head and drank the remaining wine in the goblet in one gulp. Then he put the goblet down and straddled Luo Yang.
She wrapped her arms around Luo Yang's neck, used herself as a wine glass, and kissed him.
While kissing him, she unbuttoned Luo Yang's shirt.
After a moment, their lips parted, and then they kissed all the way down the neck.
Luo Yang immediately narrowed his eyes, leaned back and leaned against the back of the sofa.
"Boss, do you want to go wash first?"
An Ying walked out of the bedroom wearing a white bathrobe, wiping her hair with a dry towel as she walked towards the sofa.
There was a moment's pause, but Luo Yang patted Yu Fang's head and continued without being affected.
"Pour me some wine!"
An Ying was not affected either.
She walked to the sofa, put the towel on the coffee table, picked up the bottle of Perrier in the ice bucket, and added wine to Luo Yang's glass.
"Ding!"
After clinking glasses and taking a sip, An Ying sat on the sofa.
"How big do you think Nayuki can be?"
Luo Yang was not affected either: "Or what do you think about the future prospects of the milk tea industry?"
An Ying's attention was originally partially attracted by the red nightgown, but after Luo Yang asked the question, her attention was immediately drawn back.
"According to market assessment agencies, the domestic milk tea industry is expected to reach a scale of 500 billion in the next five years, and is expected to reach billion in the future!"
Since taking the position of executive vice president of Luo Sheng Tang, An Ying has devoted himself to this industry and must have a clear understanding of the future prospects and market expectations of the milk tea industry.
"Yes, we can all see that this is a market worth hundreds of billions of dollars."
Luo Yang sighed and continued, "Since everyone can see it, the capital must be coveting this big cake, and the competition in the future will definitely be fierce!"
“It still depends on the head effect.”
After a moment of contemplation, An Ying said, "There may be hundreds of milk tea brands in the future market, but the top five brands will occupy more than 60% of the market. If we can become the number one brand, the market share will not be less than 20%, which means a market share of no less than 200 billion!"
According to the general profit of the milk tea industry, with a sales volume of 200 billion, even if the business is expanded and the cost is higher, it is not a problem to make to billion a year.
"Boss, since you asked this question suddenly, I guess you're going to ask about the scale of the fast-moving consumer goods industry, right?"
An Ying drew inferences from one example and tried to understand Luo Yang's thinking: "Although this market is worth trillions of dollars, it involves too many categories, so the competitors involved are not just a few hundred, but thousands or tens of thousands. To become a leading company in this industry is much more difficult than milk tea!"
This is true.
If you go to a supermarket, you will find that there are several or even dozens of brands for each type of fast-moving consumer goods. The types of fast-moving consumer goods themselves are divided into fine categories. There are definitely hundreds, if not thousands.
Combined with the previous conversation in the car, An Ying believed that Luo Yang's 24-hour convenience supermarkets and fast-moving consumer goods were just excessive. The ultimate goal was to bypass He Maosong, Liu Haishan, Cai Fujun and others and create a separate coffee beverage brand.
She said this with a bit of persuasion in mind.
Because it seems unnecessary to go through such a big circle. From a business perspective, after a few years, Luo Yang will have sufficient funds and a network of contacts far beyond those three partners. By then, it will be easy for him to create a brand on his own.
The premise for thinking in this way is that she doesn't know that Luo Yang is a cheater.
This guy knows a thing or two about what types and flavors of fast-moving consumer goods will be popular on the market in the future.
Once a high starting platform is established, it will be really useful to enter the fast-moving consumer goods industry.
"Lemon CC is destined to be sold. In the future, there will only be one Nai Xue left in Rashomon. Are you willing to accept this?"
Luo Yang skipped the technical debate and asked An Ying instead: "I know your dream, and I am willing to build a platform for you to build a 100 billion-scale enterprise. Don't you want to give it a try?"
Exciting general method.
An Ying suddenly fell into deep thought.
She was hesitating, and the other person who was busy was jealous to death.
She can only beg for what she wants by flattering others, but the man who is cruel to her takes the initiative to create opportunities for her and even tries to coax her for it.
Comparing the two, there is really a world of difference!
Why are there such big differences between people?
Yu Fang couldn't figure it out.
The content has been updated, and there will be another chapter later
(End of this chapter)
