Chapter 460 Give me a chance to flatter you!
Luo Sheng Tang’s annual summary meeting was held on time at 1:30 .
Chairman Luo Yang and three shareholders He Maosong, Liu Haishan and Cai Fujun were invited to attend.
Because of Luo Yang's decentralization, the meeting was chaired by Executive Vice President An Ying.
In addition, the meeting was attended by other senior executives including Financial Director Xu Zhenzhen, Human Resources Director Guo Xiaoya, Marketing Director Zou Yimin, Purchasing Director Yu Chenglin, Nayuki Tea Chief Operating Officer Zhou Linbao, Lemon CC Chief Operating Officer He Zhong, and Director of the Board Office Xi Yuwei.
"Let's start directly according to the meeting process. You guys report first and I'll speak last."
Luo Yang did not make any opening remarks. He always spoke directly and concisely.
"Then let's get started, Director Xu. You will first make the company's annual financial report."
An Ying looked at Xu Zhenzhen and said, "Please let Mr. He and Mr. Zhou report the data related to the market and operations."
"Okay, Mr. An!"
After replying, Xu Zhenzhen immediately signaled the administrative staff to turn on the projector and project the content of the report from today's meeting.
"Good afternoon, Chairman, Mr. He, Mr. Liu, Mr. Cai, Mr. An, and all colleagues. Now I will report to you on the financial status of Luo Sheng Tang in 2011."
For financial content, tables are used more than text.
Everyone has a printed paper version of the information in front of them, and the content is exactly the same as the screen projection.
“First, you will see Naixue’s revenue table for 2011. Through the figures in the table, you can see…”
When it comes to the company's annual revenue data, everyone looks at it very carefully.
The first table shows the number, business hours, sales revenue and single-store sales data statistics of Naixue’s four-level stores.
"As of December 2011, 12, Naixue had 31 A-level stores, with a total annual operating time of 40 months, sales revenue of million yuan, average monthly sales of million yuan per store, the highest monthly sales of million yuan per store, and the lowest monthly sales of million yuan per store."
"As of December 2011, 12, Naixue had 31 B-level stores, with a total annual operating time of 77 months, sales revenue of million yuan, average monthly sales of million yuan per store, the highest monthly sales of million yuan per store, and the lowest monthly sales of million yuan per store."
"As of December 2011, 12, Nayuki had 31 C-level stores, with a total annual operating time of 152 months, sales revenue of million yuan, average monthly sales of yuan per store, the highest monthly sales of million yuan per store, and the lowest monthly sales of yuan per store."
"As of December 2011, 12, Naixue had 31 D-level stores, with a full-year operating period of 27 months and sales revenue of million yuan. The average monthly sales of a single store reached million yuan, with the highest monthly sales of million yuan and the lowest monthly sales of million yuan."
This summary table stayed on the screen for a few minutes before switching to the next page of the PPT.
The next few pages are actually an expansion of the details of the first one, with detailed breakdown of the data for the four levels of stores, ABCD.
Xu Zhenzhen did not elaborate because An Ying had explained before she started that the operations would be explained by the chief operating officers of the two brands respectively.
Just when everyone was looking at the table, Luo Yang became distracted.
He recalled some data from the third quarter.
I remember that in October, Luo Yang listened to the financial report for the first three quarters. In comparison, the original 10 mature stores contributed 211 months of stable revenue in the fourth quarter.
At the same time, the pace of expansion has not slowed down. During the fourth quarter, Naixue added 85 new stores.
This was before Anying officially started to accelerate its expansion. After 2012, Nayuki will be relatively stable, while Lemon CC will move forward like a rocket.
Of course, there are also some bad signs. For example, the monthly maximum sales of the three-level stores A, B, and C are decreasing. We will have to listen to the report from Naixue's Chief Operating Officer Zhou Linbao later.
After a few minutes of silence, the projection screen switched again and Xu Zhenzhen's voice sounded again.
"As of December 2011, 12, Nayuki had 31 fourth-level direct-operated stores in operation, with total annual sales reaching 296 yuan, gross profit exceeding yuan, and profit margin lower than the previous three quarters."
Although everyone was mentally prepared, they were still shocked when the summary data table came out.
He Maosong, Liu Haishan and Cai Fujun were especially excited when they saw that Naixue had made a profit of nearly 2011 million yuan in 4 alone.
Because we were in a meeting, there was no time for them to express their opinions.
Xu Zhenzhen's report continues.
After reporting revenue, the next thing is naturally expenses.
Since the establishment of Luoshentang, Nayuki has been separated from Lemon CC and each has its own business, so the financial data are not summarized together like in the third quarter report, but are counted separately.
"Throughout 2011, Nayuki carried out four rounds of expansion. The fifth round currently underway has not actually stopped completely. As of December 12, the total cost of expansion for the whole year reached 31 million yuan."
"The construction of the raw material supply chain started in the third quarter, and the investment was increased in the fourth quarter. The proportionate share allocated to Nayuki accounts for of the total, with a total expenditure of million yuan."
"Nayuki's annual operating expenses were million, of which fixed expenses such as wages and social security totaled million, and other expenses totaled million."
Among this expenditure, labor wages are the largest item.
Naixue has more than 12 employees, many of whom have been employed for only a little over a month, and a considerable number have only been employed for four, six, or nine months. Only those who can receive a full months' salary are old employees who worked after the first batch of expansion plans were completed last year.
Overall, the average monthly salary of those store employees reached more than 4200 yuan.
In 2011, this salary was not high but not low either in the catering service industry.
According to the above data, Nayuki's overall revenue in 2011 was million, its expenditure was million, and its net profit was million. After Nayuki's financial data report was completed, the next report was Lemon CC's.
Same table, same statistical method.
“截止2011年12月31日，柠檬CC在营业店铺373家，筹办中的店铺数量达到212家。”
"As of March 2011, 12, there were 31 model stores in total, with a total operating time of 80 months, total sales of million yuan, an average monthly sales of yuan per store, a maximum monthly sales of yuan per store, and a minimum monthly sales of yuan per store."
"As of December 2011, 12, there were 31 non-model stores in total, with a total operating time of 293 months throughout the year, total sales of yuan, an average monthly sales of yuan per store, a maximum monthly sales of yuan per store, and a minimum monthly sales of yuan per store."
"In 2011, the total sales revenue of Lemon CC was , with a gross profit of ."
Judging from this table alone, the number of Lemon CC stores has increased rapidly. Since the fourth quarter, the monthly increase has been around 60 stores, and this does not include the numbers that started in December. The number of stores under preparation has reached 12, which can be seen.
As the pace of expansion continues to accelerate, an average of more than 2012 new stores may be opened every month in 200.
"Throughout 2011, Lemon CC has carried out three rounds of expansion. The third round, which is currently underway, has not actually stopped completely. As of December 12, the total cost of expansion for the whole year reached 31 million."
"The construction of the raw material supply chain started in the third quarter, and the investment was increased in the fourth quarter. The proportion of lemon CC accounted for of the total, with a total expenditure of million."
"Lemon CC's annual operating expenses were million, of which fixed expenses such as wages and social security totaled million, and other expenses were million."
"In 2011, Lemon CC repaid million yuan."
According to the above data, Lemon CC's total revenue in 2011 was million, its expenditure was million, and its net profit was million.
However, there is a sum of money that is not included in this data. Initially, 100 million yuan was borrowed from Yongcheng Bank in the name of the Lemon CC project. In fact, after offsetting the annual expenses of Lemon CC, there were still several million left.
If the 1 million yuan of funds is included, Lemon CC should have a cash flow of million yuan in its account.
Of course, the above financial data are for the two brands Nayuki and Lemon CC. The relevant financial data of Luoshentang headquarters has not yet been reported.
"After the split of Nayuki and Lemon CC, the company transferred the remaining million yuan from last year to the group account."
徐珍珍汇报的内容将近结束：“截止2011年12月31日为止，集团总部（罗生堂）运营开支（计算时间从罗生堂组建开始），其中工资、，。”
This means that the group's account still has a surplus of million.
When the PPT slides to the last page, summary data appears.
"Throughout 2011, the total revenue of the two brands, Nayuki and Lemon CC, reached yuan, gross profit was , total expenses were yuan, and net profit from revenue was yuan."
"In 2011, the company prepaid 7000 million yuan in taxes, and the remaining loan amount was million yuan, with a total balance of million yuan on the company's account."
This balance includes a loan of 1 million yuan and a balance of million yuan in the group's account.
In addition, after deducting the 7000 million yuan in prepaid taxes, we finally arrived at this figure.
Even though the cash flow on the account is nearly 4 million, tens of millions of dollars still need to be reserved for taxes.
In addition, after the beginning of the year, Anying will begin to promote the rapid expansion plan of Lemon CC and build its own raw material production base. Although it will not use 1 million yuan of funds at once, to million yuan of funds will be reserved for use in the first quarter of the year.
Then there is the investment department of Lingshi Palace Group. Once the bank financing is in place after the beginning of the year, it will acquire a small number of existing stores of Luo Shengtang and all the new directly-operated stores that are about to be opened, and Luo Shengtang will need to pay the investment department 12 months' rent in one lump sum.
This is another huge expense.
Finally, Luo Yang and the other three directors agreed to set aside 2 million yuan in dividends by the end of the year.
After all the calculations, the actual funds that Luo Sheng Tang could mobilize before the beginning of the first quarter of 2012 did not exceed 5000 million!
Everyone has an account in their mind.
Some people looked at this number and thought it was huge, but people like Luo Yang, who knew all the expenses, did not feel much of a stir.
After the financial report, it was the turn of the two chief operating officers of Naixue and Lemon CC to report on the annual work summary.
Their PPT not only includes store operation data analysis, but also market data comparison with competitors. In the second half, they even use a large section to give a detailed description of the products and the consumer groups targeted by the products.
After them, three senior executives, Human Resources Director Guo Xiaoya, Marketing Director Zou Yimin, and Purchasing Director Yu Chenglin, respectively gave annual work reports for the lines they managed, which lasted until 3:30 in the afternoon.
"Everyone take a break and continue in fifteen minutes."
At this point in the meeting, only An Ying's work report and Luo Yang's speech remained.
If nothing unexpected happens, the meeting will definitely end before five o'clock.
"Go to your office and have a cigarette!"
He Maosong lagged behind half a step and followed Luo Yang out of the meeting room.
He said with a smile on his face: "Give me a chance to flatter you properly!"
Robbery, give me your monthly ticket!
(End of this chapter)
