Chapter 459: Outline of Kunpeng Technology
After New Year’s Day, things get even busier.
The group's founding ceremony took up the entire morning, and a grand reception dinner was held in the evening.
It was hard for Luo Yang not to drink too much.
Without waiting for him to recover, he began running around the subsidiaries the next day to listen to their annual summary reports.
Up to now, there is no problem with the disclosure of annual financial reports for each subsidiary, and Luo Yang is not considering bringing it together at the group’s board of directors, although this will take up more time.
The first stop is definitely Kunpeng Technology.
In addition to Chairman Luo Yang, those who attended the annual work summary report included CEO (Chief Executive Officer) Chu Jianming, CTO (Chief Technology Officer) Liu Zenghui, CSO (Chief Marketing Officer) Ding Hongyi, CFO (Chief Financial Officer) Pan Su and CHO (Chief Human Resources Officer) An Xia.
Assistant Xiao Wei, who also serves as the director of the board's secretarial committee, must attend the meeting.
In addition, Song Wan, who holds a 5% stake, also attended the meeting as a director.
"The agenda for this meeting has been distributed to everyone. Now, Mr. Chu will give a brief report on the overall development of the company."
As the meeting agenda host, Xiao Wei began to perform her duties after Luo Yang indicated that he would not speak first.
"Chairman, Mr. Song, and colleagues, let me now report on the overall development of Kunpeng Technology in 2011."
CEO Chu Jianming spoke first: "As of now, Kunpeng Technology has a total of 472 employees. The headquarters is located in Minhang Science and Technology Park and has three R&D departments, namely flight control system, image transmission system, and gimbal system R&D department. Together with management personnel and functional departments, the number of employees is 238."
".The Shanghai University of Engineering and Technology, located in Songjiang University Town, has two joint R&D departments, namely the power system and the body material R&D department, with 33 employees."
".The flight test base is located in Sheshan, Songjiang"
".The company has established Deyang Motor in Yang City. The main assembly production workshop has a monthly production capacity of 500 units. It also has a power battery joint R&D department with a current staff of 201 people."
".So far, the company has reached a strategic cooperation agreement with Aidifei Navigation Technology Co., Ltd. (Gaode)"
".So far, the company has established joint R&D laboratories in the field of communication systems with several universities in Shanghai and Jinling."
".So far, the company has established sales channels in 27 provinces and cities across the country, and has initially established sales channels in North America and Europe."
"."
Chu Jianming's report was overall and did not go into detail.
What he reported was equivalent to outlining the outline of Kunpeng Technology.
After him, Chief Financial Officer Pan Su’s report came.
"In 2011, Kunpeng Technology's annual sales at home and abroad totaled million. Due to the adoption of the agency sales rebate model in the later period, the profit margin decreased, and the operating profit was 8086 million."
"In 2011, Kunpeng Technology invested more than 2455 million in research and development."
"In 2011, Kunpeng Technology's salary expenditure was million, general expenses were 352 million, and bank loan repayments were million."
".In 2011, Kunpeng Technology had fixed assets of million."
"."
In fact, the profit margin decreased in the later period, not only because of the adoption of the rebate model, but also because of the development of overseas markets, and this part of the initial expenses was also diluted into the cost.
In addition to targeting DJI, the company's investment in research and development is close to 30% of its profits, not to mention the high-end talents introduced in the second half of the year, whose salaries are also considered one of the increased expenses.
In addition, because of Deyang Electric Motor, the company is still repaying the loan!
Even under such circumstances, Kunpeng Technology still achieved a profit of nearly 2011 million in 1000.
So when Chief Marketing Officer Ding Hongyi was reporting, Luo Yang listened very carefully.
Without them to expand the market and achieve such good sales results, Kunpeng Technology would not be able to support seven independent or joint R&D departments, develop its own closed-loop industrial chain, let alone support the R&D expenses of more than 20 million a year.
".This is roughly the sales situation in the first ten months. I won't go into more details here. What I will talk about next is the new sales model adopted in the later period and the development of overseas markets."
".Since we had established sales channels in thirteen provinces and cities in the early stage, when we changed our sales strategy later, we could not openly reduce prices, which would cause the brand and price system to collapse. Therefore, we adopted the first, second and third-tier agent sales model and gave them part of the profit."
"According to the survey conducted by the newly established research team of our marketing department, DJI's sales market shrank sharply in November and December across the country. Preliminary estimates show that it should be more than 11%. Although we have achieved such results, our model is very easy to be copied. It is not ruled out that DJI will adopt the same sales model to seize the market next year."
"According to our investigation, more than 70% of DJI's sales revenue comes from overseas markets. We want to attack their sales, slow down their capital recovery, and delay their R&D investment. We will definitely launch an attack on DJI in overseas markets next year."
“Although we have established sales channels in North America and Europe, the depth of development is far from enough. Considering that the Kunpeng 2 multi-rotor drone will be launched next year, our marketing department recommends increasing investment in overseas market channel development, which can not only compete with DJI, but also benefit the sales of the new generation of products.”
“.Not only do we require more investment in terms of funds, but we also seek support from the human resources department to recruit more talents for the marketing department who are capable of developing overseas markets.”
"."
After Ding Hongyi finished his speech, it was already half past ten.
"According to the meeting agenda, everyone will take a 15-minute break."
As Xiao Wei's voice fell, Luo Yang walked out of the meeting room first, followed closely by Song Wan.
"Mr. Luo, I've been away for more than half a year. I didn't expect Kunpeng Technology to develop so rapidly. I really didn't expect it!" Song Wan, who followed into the office, had a slightly excited expression on his face.
She opened her mouth and said: "We had previously estimated that the annual sales would be around or million, but we didn't expect it to reach million. I really can't imagine that Kunpeng Technology can now support such a large R&D investment, and it has also opened up overseas markets and simultaneously sniped its competitor DJI."
"Snapped!"
Luo Yang lit a cigarette and responded with a smile: "Not only did you not expect it, I didn't expect it either."
"what?"
Song Wan was surprised and asked, "As the chairman, how could it be possible?"
"What's so weird about this?"
Luo Yang shrugged and said, "A few months ago, I took Ding Hongyi to Hengdian World Studios and used my connections to expand the film and television shooting market. I even used the leasing method. At that time, I didn't expect the result later."
He told the truth.
The real surge in sales data came from the agency sales model in the last few months of the year.
The first-, second- and third-tier agents, who saw the huge profits and had connections and influence, sold one equipment after another with enthusiasm and efficiency that others could hardly imagine. Without adding too many sales staff, they quickly expanded their sales channels to 27 provinces, cities and autonomous regions.
"Anyway, these achievements were made under your leadership!"
Song Wan said with a smile on her face: "And if my guess is correct, I will hear good news about the development of the second-generation multi-rotor drone later!"
"No need to guess, it's a success!"
At this point, Luo Yang also laughed: "The core flight control system has been developed. The first prototype will be released in about a week. I will invite you to Sheshan to watch the test flight!"
"Okay, I will definitely participate!"
Song Wan answered Luo Yang in a very affirmative tone.
"According to the information I learned before I left, the company plans to participate in the air show in Germany next year?"
"Well, I must participate. This opportunity cannot be missed!"
As Luo Yang recalls, DJI unveiled its first generation of multi-rotor drones at this air show, which attracted a lot of attention overseas.
Now that even sniping methods have been used, how could he let DJI enjoy this honor alone?
We must compete overseas!
Now, in the competition for overseas market high ground, Kunpeng Technology is like rowing against the current, if it does not move forward, it will fall behind.
"If you need help, just ask, you're welcome!"
After thinking about it, Song Wan finally said: "I have one or two friends over there who are doing well. Although they are not in this industry, they have immigrated to Germany for many years and have some connections."
"If you need anything, you're welcome!"
Luo Yang nodded, and then changed the subject: "By the way, pay more attention to the shared bicycle project in the next period of time. In April or May next year, I would like to meet with Shen Nanpeng to have a chat and see if he is interested in this project."
“Angel round handed over to Sequoia Capital?”
Speaking of the investment circle, Song Wan is certainly familiar with it: "I think he may be more interested in Kunpeng Technology."
"Hahaha"
Luo Yang smiled and said, "We have survived the most difficult times. Now we are going to be a sucker for financing. But don't worry. I believe he will be interested in the shared bike project because the topicality, hype and market prospects of this project are very attractive."
"Too!"
Song Wan is now very familiar with the shared bicycle project: "Although the model is easy to be copied, it also depends on who is operating it. Mr. Luo has created so many miracles in just three years. I believe that many bigwigs in the venture capital circle will be optimistic about you!"
The implication is that even if people are not optimistic about the project, they will still invest because of Luo Yang himself.
She still underestimated the shared bicycle project.
It's not her fault. When Didi Taxi was launched in 12, Song Wan knew what a mobile Internet application startup project was.
Then she will sigh and realize that her boss was the first to come up with this idea!
"Okay, it's almost time, let's go to the conference room to listen to the report from the technical department."
After finishing a cigarette, Luo Yang stood up and said, "I won't accompany you for lunch. I have to rush to Luo Sheng Tang in the afternoon to listen to their annual work report!"
Luo Sheng Tang.
Song Wan knew that it was Luo Yang's cash cow.
A cash cow that can earn tens of billions every year.
The person in charge of this company is a girl who is several years younger than himself.
Thinking of this, Song Wan couldn't help but look at Luo Yang's back.
Why are you so confident in her?
Could it be that the vice president named An Ying is already his woman?
Robbery, leave your monthly ticket!
(End of this chapter)
