Chapter 658 Integration of business, culture and art.
Twelve million may sound high.
But if we really consider it in terms of development and construction, it is actually not that high.
Take the current industrial integration for example.
For serious industrial integration, the amount of gold coins needed would be at least hundreds of millions, perhaps even billions, or even tens of billions.
What's more, this is about creating a symbol of culture and art, which is very helpful to the entire city. From this point of view, there is really nothing wrong with using 100 million as the unit.
Twelve million is too little, and it makes people worry whether it will be wasted.
According to Secretary Gu's idea, if one wants to truly integrate and achieve results, it will probably require more than one billion yuan to invest in large-scale projects and integrate various industrial chains.
In the initial trial operation, it is often better to be cautious or to scale down the operation, then maybe a few hundred million will be enough.
These prices are pretty stable.
But an investment of twelve million sounds like it might be more of a waste than hundreds of millions or billions.
But what about Li Jinglin’s perspective?
Actually, it’s enough.
Different from conventional industrial integration.
Conventional industrial integration is to integrate upstream and downstream enterprises and find a fulcrum to leverage the entire upstream and downstream industrial chain.
However, the integration of cultural and art industries does not follow this logic.
What needs to be considered is how to link diverse arts with industries, give the industries additional artistic value, and then form a closed loop that can bring economic value.
We need to start from the aspects of art and culture; money is not important.
If a cultural symbol can really be created, many companies will be willing to invest in it.
So Li Jinglin began to take action.
One of the destinations is the tea fields.
There are many tea plantations in the suburbs of Jinling.
After visiting several tea gardens, I finally chose the best one.
The tea garden covers an area of nearly 4,000 acres.
It’s not the biggest, but it’s definitely not small.
The transportation is very convenient.
You don’t have to walk far, there are two tea factories nearby, both of which are considered to be one of the pillar enterprises in Jinling’s tea industry.
Although there is a factory.
But the tea fields are neat and the air is fresh.
In the industrial age, there is indeed a pastoral and fresh feeling.
After hearing that Li Jinglin seemed to have chosen the tea garden here, the owners of the two tea factories all came to greet him.
There are only these two nearby.
If you come a little later, you will fall behind.
To do business, you have to be able to seize opportunities. For businessmen, the biggest opportunities are these development projects with documents.
If you follow it, even if it is an experiment and there will be losses, you will definitely make a fortune.
After all, the support is for development and construction. If you lose this time, you will definitely be given priority next time there is a chance. For example, some project subsidies and more resources will be provided.
Although I don’t know what Li Jinglin is going to do specifically.
But just the sentence "actively integrate art and industry to create unique cultural symbols" made the two bosses' eyes light up, and they began to be excited and couldn't wait to get on board.
The two bosses who specialize in selling tea know this very well.
Where does the value of tea come from?
Tea varieties, quality, tea-frying skills, taste, packaging, and brand image and packaging rich in artistic elements. Tea culture, in addition to tea, naturally has culture.
If you keep up with this, maybe the next high-end tea will be yours.
The two bosses followed Li Jinglin and introduced themselves from time to time.
Li Jinglin nodded, but the focus of his thoughts was not on the present, or rather, not just on "tea".
After arriving in Jinling, Li Jinglin imagined that there would be people who wanted to relax during the holidays, people who had some leisure time, or guests from all over the world, both at home and abroad, who would come to Jinling to play together.
What kind of local style experience would you like to try and form a complete whole?
Integration and convenience.
Follow this train of thought.
You must come to see the landscape tea garden. It would be best if there were Suzhou garden-style buildings next to the tea garden for viewing and living. Surrounding the unique style buildings for viewing, there are local handicrafts, intangible cultural heritage artworks, and even expositions of local cultural relics.
Further out from the expo, there is a circle of specialty restaurants and so on.
With history and culture as the main body, through various arts and industries, as the influence of details, we jointly construct a parade experience, and at the same time, it has a commodity industry that is not dependent on tourist consumption to a certain extent and has the ability to radiate outward.
From a tourist's perspective, that is.
I want to experience the unique culture of Jinling, but I am relatively lazy and don’t want to go to too many places or run back and forth to museums and attractions.
Can you stay in an original hotel room? Go downstairs and walk to the exhibition center, which displays Su-style jade carving and classical cultural relics.
You can watch calligraphers write and painters splash ink.
Listen to the tour guide telling the history, people, culture and stories of Jinling.
Just two steps away you will arrive at the Suzhou Gardens filled with the aroma of tea. Walking into the gardens, you can admire the landscapes, vegetation and architecture that are in harmony with nature, and hear the folk-style Jinling Kunqu Opera and Jiangnan string music. After passing through the gardens, you will arrive at the fragrant tea garden.
Learn to pick tea leaves with the help of tea farmers and watch the hand-roasted tea.
You can sit down to rest nearby, taste tea on the spot, and see the green tea garden and the ten-mile clear peaks dotted with flowers.
When your trip is over, buy a Suzhou embroidery souvenir and take it away, hang it in your car or bedroom to commemorate your trip.
The whole process is completed.
That's just two words.
“Elegant!”
Under the guidance of professional tour guides, this is not just pretentious elegance.
Instead, we should actively experience the elegance of Chinese culture.
You can also slow down the pace and don't need to be like a special forces soldier who is traveling and working himself to death.
Traveling truly means rest, and playing is for relaxation.
What about the integration of this entire industry and art?
It can itself become a base for art inheritance, linking gardens and tea gardens, and hosting a handicraft expo.
The economy is not entirely dependent on tourists.
Whether it is the tea industry or handicrafts, they can form a unique brand or cultural symbol, become commodities, flow into the market, and even be exported abroad.
The folk art protection and inheritance bases that have gathered here will have basic employment and can gradually develop and radiate outward.
With state-owned forests as the main body, tea factories inject capital, garden construction, open exhibitions, coordinated handicrafts, and folk art gathered to form a base for inheritance and protection.
Then combine all of them into one to create a resort that is not a resort.
As the saying goes.
Relying on mountains to eat mountains, relying on water to draft water.
What Li Jinglin wants to do is to bring mountains and rivers together, and let various cultures, arts, and industries complement each other.
In the leisurely garden-style rest, you can get tons of cultural critique.
If this integration is done well, it has the potential to become a new tourism symbol.
(End of this chapter)
