Chapter 657: Culture and art should serve the people’s livelihood and economy!
The reason that made Li Jinglin so arrogant.
It is because
The first pilot area to be explored is Jinling.
After learning in detail about the development of local intangible cultural heritage and the current integration attempts, Li Jinglin understood why the boss sent him to this place for research.
“It just happened naturally.”
There is no need to worry about development issues at all. As a famous tourist city, Jinling has always been very active in protecting and exploring the cultural and artistic fields around tourism.
Most people who want to carry out three-dimensional integration suffer from the fact that there are no precedents to refer to, and everything is done in the dark.
But the basic requirements for three-dimensional integration are fully met for you.
Jinling!
It really means that if you need people, you have people; if you need money, you have money; if you need culture, you have culture; if you need art, you have art.
The difficulty is much reduced.
Li Jinglin understood immediately.
You have to show off to others.
With this first example as a reference, other places that want to imitate it will gain a lot of experience and lessons.
"Director Li, please come in."
Gu Jin, the fourth in command of Jinling, invited Li Jinglin into the office with a smile.
Make a pot of tea.
"Come and try our Jinling specialty, Biluochun."
"Director Li, if you are interested, can we take you around Jinling during this period? For a field investigation?"
Li Jinglin's sudden visit caught Gu Jin off guard.
The information I know is just a general idea, and I don't know the specific details.
But it was Jinling after all, and they were not afraid of being caught off guard.
You can show it to Li Jinglin anytime and anywhere.
Gu Jin always feels happy when he sees visitors visiting Jinling.
Looking at the admiring expressions of the visitors, this is simply a very high-end way of pretending.
"Thank you so much, Secretary Gu."
Li Jinglin didn't hesitate and nodded directly.
soon.
Gu Jin took Li Jinglin to visit various places in Jinling.
Through the visit, Li Jinglin understood more and more.
One must not limit oneself to "art".
If we want to truly integrate various art industries and make them serve the economy, we must move away from art itself and implement it in the industry.
What's in Jinling?
In addition to Huaiyang cuisine.
Biluochun, the representative of tea culture, Suzhou gardens, the representative of architectural art, and kesi embroidery, the representative of handicrafts, are all well-known far and wide.
After seeing how this unique cultural imprint shines in different fields, Li Jinglin became more confident.
If you really want to create a project with cultural influence, it is definitely not something you can do by breaking it up and developing it independently.
The key lies in integration.
How to organically integrate local characteristics so that the industry can reach the level of art, so that art can give vitality to the industry, and the unique Chinese cultural connotation born from the combination of art and industry.
That's the main thing.
After a general tour of Jinling, Li Jinglin began to call people.
Organize people and systematically count the various folk craftsmen in Jinling.
It is not just limited to the field of art, but has expanded to the entire intangible cultural heritage.
natural.
After making the arrangements.
Li Jinglin also came to a must-visit place in Jinling.
memorial.
Before I came to the memorial, I was serious. When I visited it, I was angry. After I came out, I felt depressed and sad.
only.
From an artist's perspective.
Li Jinglin saw more.
Why has Chinese civilization never been defeated by foreign enemies? It is precisely because of the unique culture that has been passed down from generation to generation. Then why, nowadays, it seems that the development of Chinese culture is not so ideal, but some small styles abroad can be praised to the sky?
Some people may even worry about this.
Li Jinglin is already understanding more and more.
Why can the West give so-called cultural attributes to a shabby fast food restaurant? Why can the matcha that China is tired of drinking and casually spread out become famous overseas through the operation of Xiao Ri Shi, and almost become a synonym for others?
Is it really just propaganda?
Actually not.
After inspecting Jinling, Li Jinglin vaguely felt the essence of the problem.
Under the stimulation of the memorial hall.
Li Jinglin is direct and transparent.
It is simply because they can be the first to commercialize and industrialize these things.
When art or some folk tradition is separated from business, it is indeed difficult to develop faster.
But in terms of commercialization and industrialization, why does the development seem somewhat unsatisfactory?
The reason is really just two words.
【B Grid】
The Chinese are still too down-to-earth.
Sometimes all I want is good quality and low price.
But actually?
If you really want to have an impact, B-style is the most important thing.
In a country where consumerism is prevalent, there is a saying.
[I only want expensive things, not the right ones. Only expensive things can show off my style and make me look different]
After understanding this, Li Jinglin realized it.
The consumerist ideology brought from the West will eventually become a beautiful boomerang, piercing the wronged people in the West.
Chinese culture itself is full of B-level qualities. If you don’t focus on the description of this aspect during operation, how can you have influence?
Why can Western luxury goods, or the shabby sushi of everyday life, or the secretly learned matcha, become so famous all over the world?
The reason is that it’s expensive!
If it is expensive, it means it has high class.
This is what everyone means when they say luxurious and meaningful.
The level of cultural attributes does not necessarily play a decisive role. Whether or not cultural attributes can be monetized is the key to influence.
Only when everyone can realize the cultural attributes, the level of cultural attributes will determine the outcome.
However, China has a firm grasp on the level of its cultural attributes.
What is missing is only commercialization and monetization.
Got here.
Li Jinglin's mind was completely opened up.
Soon, I started writing the plan.
He immediately handed it over to his eldest brother for review to see if it was feasible.
After the eldest brother nodded, he naturally contacted other units to hold consultation meetings and cooperate with each other.
Finally, the documents were taken to Jinling and work officially began.
The initiator, Li Jinglin, was responsible for the consulting work and project guidance of the entire project.
Begin to integrate art into industry.
Integrate all cultural connotations and industries, and combine them organically and meticulously.
The entire large-scale project looks very grand and involves a lot of areas.
But if you look closely, you really don't need to spend too much money.
After looking at the required budget, Gu Jin even asked himself some soul-searching questions.
"No, Director Li, is that all the money?"
"Will that work?"
"Will there be water splashing when I smash it?"
Gu Jin began to doubt his life.
Such a big move, such a big project.
Why is there only 12 million in funding?
This is not even a fraction of other large projects!
Similarly, Li Jinglin couldn't hold it anymore.
As expected of Old Su, he is very wealthy.
"A little? Not a small amount. I grew up using Northeastern currency."
(End of this chapter)
