Chapter 495 Excellent Opportunity
【6500】
Although Xu Kun only needs to talk for most things, the actual execution is done by Taobao employees and elite soldiers temporarily transferred from Alibaba.
But after ten days of intensive publicity, Xu Kun still found the feeling of a roadshow.
The subsequent development of events was exactly as Xu Kun had expected.
Under the name of charity, and with the entertainment industry's top star personally managing the event and using many methods from later generations, the viral publicity of the Double Eleven Shopping Festival attracted huge attention in a short period of time.
All major media outlets rushed to report on the event, and it was also a hot topic online.
Of course, when there were more people, all kinds of flies started to buzz around, especially the Southern Metropolis Daily, which had made enemies with Xu Kun during the promotion period, and kept jumping out to make some noise.
However, this time it is in the name of charity after all, so even Nandu dare not show its edge and can only make a few sarcastic remarks in a roundabout way.
The time soon came to November 08, 11.
Starting from midnight, Mr. Ma personally sat in the Taobao headquarters. In addition, according to Xu Kun's request, he invited government officials from the disaster area and notaries from the National Notary Office.
They will be responsible for verifying transaction data on site, calculating donation data, and making it public in real time on .
Driven by various advanced measures and as foreign trade merchants frantically cleared their inventories, although Taobao in 08 was not as popular as in 09, the Double Eleven Shopping Festival, which was held a year in advance, was much stronger than the original 09.
到12日凌晨的时候，，不仅远远超过了原时空09年的5200万，。
Of course, compared with 2011 billion in , it is still far behind.
At one o'clock in the morning, at Taobao's internal celebration party, Mr. Ma specially toasted Xu Kun with three glasses of wine - although they were served in small wine glasses, it also showed his satisfaction with the effect of this publicity.
However, compared with the sales amount, Mr. Ma pays more attention to the various marketing gimmicks that Xu Kun came up with during this period and his own strong influence.
So after the toast, Mr. Ma directly invited Xu Kun, hoping that he could serve as Zhang Yong's deputy and steer Taobao together with Zhang Yong.
To be honest, when Xu Kun learned about the subsequent situation of Taobao, his heart was pounding.
If he can hold on to this position, in the future he will be able to match a large number of celebrities, or even half of the entertainment industry.
But in the end Xu Kun declined. After all, he only had these three tricks, and he had almost used them up during this year's shopping festival. If he really tried to get this bargain, there was no telling when his products would be considered smuggled goods and cleared out.
So Xu Kun decided to stay in the entertainment industry.
Mr. Ma felt very sorry about this, but he still told Xu Kun that even if he was unwilling to join Taobao, they could still cooperate more in the future.
Xu Kun naturally agreed to this. By relying on Taobao, he could reap the benefits for at least a dozen years.
Soon after, Mr. Ma announced that the donation amount would be set at of the billion yuan. After all, the difference is not much, and Taobao's contribution can be regarded as a good omen.
At this moment, someone suddenly came up to Mr. Ma and whispered something to him. Mr. Ma's face turned a little ugly, and he muttered something as if he was cursing.
Xu Kun was reluctant to ask what was going on, but Zhang Yong couldn't help but ask. After all, the better the situation was, the more worried he was about accidents.
"It's not our problem."
Mr. Ma waved his hand and said arrogantly: "If it weren't for the constraints of the payment system, our sales today would be even higher - humph, if the bank doesn't change, we will change the bank!"
[Note: The last words were said in a public speech in December 08.]
Everyone present thought that Mr. Ma was joking, except Xu Kun, who subconsciously looked above his head. Knowing the direction of the plot later, he always felt as if a doom star was quietly shining.
…………
That morning, the news that Xu Kun and Taobao donated another 5555 million to the disaster area immediately made headlines in major media outlets, and Xu Kun also appeared again on the evening news broadcast.
This news, in turn, stimulated the box office of "Operation Kunpeng". By November 08, 11, the box office, which had already slowed down significantly, broke the 17 million mark ahead of schedule.
By the end of the month when the film was officially closed, the total domestic box office had stopped at million, while the global total had temporarily stopped at billion - because some countries have just obtained the agency rights, this number will change later.
This figure not only greatly improved the domestic box office record, but also allowed officials and practitioners to see the unlimited potential of the domestic box office.
As a result, many cinemas that had been delayed for several years have sprung up like mushrooms after a rain, driven by this sentiment - Xu Kun has indirectly promoted the progress of the industry.
Influenced by the 2222 million individual donations, the final verdict on Operation Kunpeng was less sarcastic. Moreover, Xu Kun's operation during the Double Eleven Shopping Festival was also praised by many people. Some people even dug up the fact that Xu Kun gave advice to Jia in the early days of LeTV, and used this to prove that Director Xu is a genuine business wizard and marketing genius.
When Mr. Ma's invitation and Xu Kun's refusal were disclosed, a large number of people sang praises, believing that Xu Kun was a true film and television person who had a deep and pure love for the industry.
Only such people can make a hit movie like "Operation Kunpeng"; only such people can lead the younger generation to glory - the affairs of the Youth Directors Association have been disclosed by the media.
Xu Kun's original nickname of "Entertainment Industry Economist" was somewhat teasing, but it was immediately confirmed.
However, his title as the first person in the Chinese-language commercial film industry was questioned by Zhang Weiping, Zhang Yimou's "golden partner":
"Hero grossed 14 billion yuan worldwide. Based on the current momentum of Operation Kunpeng, it would be lucky if it could reach 12 billion yuan. You say he is the number one in domestic commercial films, but where do you put Zhang Yimou?"
Some people agree with Zhang Weiping's statement while others disagree.
Those who agree think that the global box office of "Hero" is high.
Those who disagree think that "Hero" is a package price in many countries. Even though its global box office is higher than that of "Operation Kunpeng", its profit is probably less than half of that of "Operation Kunpeng".
In addition to the box office, commercial films should also be judged by their profits. Otherwise, if you make a film with a total investment of 10 billion and it sells for billion, you are the number one commercial film director in China? That doesn't make sense!
Supporters of both sides quarreled fiercely over this.
But in fact, the day after Zhang Weiping made the mistake, Zhang Yimou personally set up a table to apologize to him and repeatedly stated that this was not his intention.
Although Zhang Yimou apologized privately, he did not say it publicly. It is obvious that deep down he still thinks he is better.
However, Xu Kun privately admitted that judging by the total box office, Zhang Yimou's "Hero" was indeed higher. Although the money was earned by foreigners, it did not affect their status in the industry.
On the other hand.
Liu Xiaoli, who had been blinded by her obsession, saw in it a great opportunity to persuade Xu Kun. "Operation Kunpeng" had already achieved the pinnacle in China, more than doubling the record for large ships, but it was still no match for "Hero".
What's the reason?
Of course, it is because the main box office of domestic films is confined to the small pond of the mainland. If Xu Kun took advantage of this momentum to go to the United States, established himself in Hollywood and looked to the whole world, wouldn't he be able to break the 14 billion box office of "Hero" in a minute?
The only problem is that Liu Xiaoli has not yet been able to convince Liu Yifei to be obedient.
But it doesn't matter. The situation can be worked around. December is almost here and films by several big directors will be released one after another. The mother and daughter will definitely have to attend the premiere.
As long as I use some tricks in the middle of the journey, will Xixi be able to jump out of the car and escape?
…………
At the same time, Huayi headquarters.
Xu Kun held an invitation letter and asked in confusion, "What does Chen Kaige mean by this? He didn't seem to attend the premieres of Lost on Journey and Operation Kunpeng? What does it mean that he is sending me a message now?"
Could it be that Director Chen wants to show his goodwill to me?
Just when Xu Kun was daydreaming, Wang Zhongjun said with a strange look on his face, "I was also a little confused as to why he wanted to post the invitation to you. Later, I heard from the middleman that Director Chen wanted you to see for yourself what real film art is."
Xu Kun: “…”
This person is truly a typical example of "if you don't pretend, you will die".
"Isn't he afraid that Mei Lanfang will fail and make us laugh at him?"
"Haha~"
Wang Zhonglei laughed and said, "He is such a cocky person. He always thinks he is the best. Even if the movie loses all its money, he will definitely say that the current audiences can't understand it and they have to wait for time to settle."
Everyone laughed.
Wang Zhongjun added: "In fact, if you ask me, Chen Kaige is now making real estate movies. The movies he made all lost money, but the landscapes he built all made money."
Everyone laughed again.
After a while, Wang Zhongjun asked: "Director Xu, how are you going to respond? Are you going, or..."
"Of course I want to go."
Xu Kun said, "He is a senior after all. If I accept the invitation and don't go, I will be criticized for letting a semi-illiterate person like me lead the establishment of the Youth Directors Association. There are many people saying weird things about them now, so I'd better try not to let them find fault with me."
(End of this chapter)
