Chapter 494: Fishing for fame and reputation
After hearing Zhang Yong's promise, Xu Kun's first thought was that he was going to be rich. After all, in his impression, the transaction volume on Double Eleven was in the hundreds of billions.
But he soon calmed down. In his memory, it was the mature Taobao Double Eleven, not the current hastily launched trial shopping festival.
After simply asking about Taobao's annual turnover, Xu Kun felt even more disappointed - Taobao's total transaction volume in 07 was only 433 billion.
Although the growth rate this year is encouraging and the total amount is expected to exceed 1000 billion, the scale is there after all. According to Xu Kun's estimation, it would be good if the transaction volume of the hastily launched Double Eleven could exceed 5 million [in history, the transaction volume of Double Eleven in 09 was only more than 5000 million].
A 500% reward is million, and a % reward is million.
It's a job that only takes ten days, and he can certainly get it done, but forget about getting rich overnight with it - mainly relying on the revenue and fame brought by "Operation Kunpeng", Xu Kun will be able to make at least 200 to 300 million by the end of next year.
Not to mention that Huayi and LeTV will both go public next year, which is expected to generate several hundred million in revenue.
After thinking about it, Xu Kun regained his composure. After a moment of hesitation, he said to Zhang Yong, "Mr. Zhang, I am honored to be the chief planner of the shopping festival. As the chief planner of this event, my first suggestion is to closely link this shopping festival with the reconstruction of the southwest.
In other words, we will use various channels to publicize that a corresponding share of each transaction amount will be allocated to the reconstruction of the disaster-stricken areas in the southwest.”
At this point, Xu Kun looked at his watch and continued, "It is now 10:31 pm on October 5st, and there are still ten days, six hours and 23 minutes until Double Eleven.
During this period, our goal is to let all customers and potential customers know that the Taobao Double Eleven Shopping Festival is not only a place to find high-quality and low-priced goods, but also a way to do charity and show love!
As for my share of the sales, I am willing to donate it all.”
This charity sale model actually took shape on Taobao as early as 06, and this year it has gradually gone from a niche to the mainstream.
According to the original historical trajectory, Taobao will officially launch the "Public Welfare Baby" plan in 09, so Zhang Yong was not too surprised by Xu Kun's suggestion.
It was not until he heard that Xu Kun was going to donate all of his share that he was deeply moved and subconsciously reminded him, "Director Xu, even if it's only 2% commission, the final gain will definitely be in the millions."
From this we can see that Zhang Yong actually has no clear idea of the money-making ability of top stars like Xu Kun.
Xu Kun smiled slightly and said, "If the final share is less than 1000 million, I will pay the shortfall out of my own pocket - this clause can be written into the contract."
Zhang Yong was really shocked. Although Taobao's goal this year is to break 1000 billion, in fact, most of the transaction volume is concentrated during the season change and holidays. On normal days, it is considered good if the daily sales can exceed million.
So according to Zhang Yong's original estimate, this hastily launched shopping festival would be considered a success as long as the amount could reach 3 million. However, he did not expect that Xu Kun would directly limit the minimum donation amount to million.
This means that the transaction volume must be at least 5 million yuan.
This not only shows Xu Kun's strong confidence in his abilities and influence, but also his determination to do charity.
Shocked, Zhang Yong silently filled a glass of wine, held it up with both hands and said to Xu Kun: "Director Xu, I can't represent the people in the disaster area, so I just want to toast you on my own behalf."
Xu Kun accepted it calmly.
In fact, even if there was no shopping festival, he would have wanted to find a reason to donate some money, mainly because after the movie box office exceeded 500 million, all kinds of sour remarks suddenly increased.
Recently, even when there are natural disasters or man-made disasters, people will post comments like "Where is the Kunpeng team? Come out to rescue us quickly" or "Go to the West to ask for help from the ancestor Kunpeng" under the news reports or photos.
If the news involves Chinese people or Chinese Americans encountering troubles abroad, the comment section will be so sarcastic that it is unbearable to read.
The doubts about "how actors can earn so much money" are increasing day by day. Some people even checked the donation records in May and felt that the amount of Xu Kun's donations did not match his status as the top box office director.
Some people also criticized the fact that he was filming abroad at the time and was unable to attend the charity performance.
Although most of these comments are nitpicking, comparing Xu Kunzi's current status with Xu Kunzi's previous status, and comparing his future wealth with his previous wealth,
But the problem is that the number of these remarks is increasing and the snowball is getting bigger and bigger. If he sits back and does nothing, it will definitely affect his reputation.
Therefore, Xu Kun had already made up his mind to find an opportunity to donate a large sum of money - anyway, his status and position have greatly increased, and the popularity of the southwest has passed, so he no longer needs to worry about the tree that stands out in the forest being destroyed by the wind.
This time, Taobao took the initiative to come to him, which gave him a suitable excuse and opportunity.
The two parties hit it off and finally agreed that in addition to Xu Kun's 2% share, Taobao would contribute another 3% to make up % of the transaction amount.
As far as the shopping festival itself is concerned, it is actually a loss-making business. After all, the Double Eleven in the first few years was subsidized by real money, the goods were cheap and the profits were low.
But as long as Taobao can succeed in this first move, it will be a good deal that is sure to make a profit.
At this time, the slogan "Supporting the reconstruction of the disaster-stricken areas in the southwest" defined by Xu Kun can also play a supporting role.
Charity can be done every year, but supporting the reconstruction of the disaster-stricken areas in the southwest does not have to be done every year. When the time comes, you can just change the name and reduce the proportion of donations to an acceptable level.
Both parties were decisive and swift in action. After dinner, Xu Kun and Zhang Yong went home to pack their luggage and flew to Hangzhou with him that evening.
Mr. Ma personally went to the airport to greet him and chatted with Xu Kun all the way. He expressed his longing for the film and television industry.
However, this did not affect Taobao's race against time to promote the Double Eleven Shopping Festival.
On November 11, the box office of "Operation Kunpeng" in mainland China officially exceeded 2 million, and the global total box office exceeded the million US dollar mark, once again triggering a public opinion frenzy.
On November 11, publicity for the Double Eleven Shopping Festival took over the entire Internet. On the same day, a one-minute advertisement written, directed and performed by Xu Kun was also shown on TV stations in Beijing and Zhejiang.
On November 11, Xu Kun was a guest on "Lu Yu You Yue" for the second time, and he was "frank" about his recent changes in mentality in front of the camera. "Everyone knows what happened to me before. I was a child who didn't even finish junior high school, a child who was abandoned by his family since childhood, a child who wandered the streets at the age of thirteen or fourteen. That kind of inferiority complex was engraved in my bones."
"To be honest, when I first entered the industry, I just wanted to cling to Bao Qiang's thighs - hahahaha, Bao Qiang was indeed not doing very well at that time, but at least he was already well-known in the martial arts industry, and I felt at the time that he had some energy and would definitely achieve great things in the future!"
Here is a photo of Xu Kun and Bao Qiang when they were extras, wearing Japanese army uniforms and looking dusty.
"It must be better after becoming famous, but I always have a sense of unreality, thinking, is this me? Can I really do this? So I usually live a life of drunkenness and dreamlessness...
"Yes, yes, I'm just worried that one day I'll be beaten back to my original form, so I always want to enjoy myself while I can - of course, I've never been careless about filming, because I really don't want to be beaten back to my original form."
"It's different now. My mentality... well, I can say I'm a little arrogant."
"Hahaha, this is not modesty. Anyway, I am a little arrogant. The Youth Directors Association that is being prepared, the special effects company that I plan to create in the future, and the plan to donate the share of the Taobao Double Eleven Shopping Festival are all ideas that came to me after I became arrogant."
"Yes, I think I can still do something. To be frank, it's called 'a hero should not be judged by his origin' - haha, of course I'm not a hero yet, but I also hope to do something within my ability."
"Are you afraid of moral blackmail? I have never been a moral gentleman. I have been controversial since my debut. Didn't Hong Kong Island voted me the No. 1 Y-demon in the mainland last year? Hahaha, it turns out that they are even more chaotic over there."
"Coincidence, totally coincidence! I have a cooperative relationship with Yinghuang. If I really am behind this, I won't use Yinghuang as a punching bag."
"I set a target of more than 1000 million for this shopping festival. If the share is less than million, it means that I am not good enough. Isn't it normal for me to pay out of my own pocket?"
"In addition to various subsidies and discounts, you will also receive inflated red envelopes. The more people you attract and the more they spend, the bigger your red envelope will be."
"Yes, there will be other preferential methods, such as group buying mode..."
"Mr. Ma? I saw him on the first day, but I haven't seen him since the second day - it's not that Mr. Ma is inhospitable, but after hearing my estimated amount, he was in a hurry to replace the new server, for fear that the transaction amount was too large and the Taobao server could not support it, hahahaha..."
Beijing, Liu Yifei's villa.
Seeing that Xu Kun began to focus on promoting Taobao's Double Eleven Shopping Street, Liu Xiaoli shifted her gaze from the plasma TV to look at Liu Yifei who was sitting cross-legged on the sofa.
"Xixi, I've told you so many times that you should pay attention to your image no matter where you are..."
"Wouldn't that make us even more like Yangzhou skinny horses?"
Liu Yifei retorted bluntly. She was in a cold war with her mother recently, and was forced to watch "Lu Yu You Yue" today by Liu Xiaoli.
"You kid!"
Liu Xiaoli was so angry that she gritted her teeth, but she was mainly angry at those who spread the rumors. If the person they were talking about was Chen Jinfei, then it would be somewhat believable. After all, if Chen Jinfei had not been sentenced to seven or eight years in prison, the rumor might have become a reality by now.
But those who spread the rumors targeted Zhang Da Huzi, saying that he had promised his daughter that she could do anything she wanted as long as she could play the leading role.
Where did this put Chen Jinfei, who was full of vigor and vitality at the time?
However, what made Liu Xiaoli even more angry was that recently Baidu searches inexplicably linked Liu Yifei and Liu Shishi together. As long as you search for Liu Yifei on Baidu, a lot of news about Liu Shishi will come out.
If this continues, coupled with Hua Yi's inaction, wouldn't all of his daughter's popularity and opportunities be snatched away by that fake guy? !
If you can't make it in the country, how can you develop in Hollywood? !
This is also the reason why she forced Liu Yifei to watch the show.
"Sissi."
Liu Xiaoli tried to speak calmly to her daughter, "You've seen it too. Director Xu's new movie has grossed over 100 million US dollars worldwide. He is now the leading commercial film director in the Chinese-speaking world. Even if this achievement is placed in Hollywood..."
"Hollywood, Hollywood, Hollywood!"
Liu Yifei suddenly jumped up from the sofa and interrupted her mother excitedly: "You only know Hollywood! Even if you can make it to Hollywood, what's the use?! Do you want me to rush to sit on the red sofa?!"
As he said that, he kicked the pillow beside him to the ground, jumped off the sofa, and ran upstairs barefoot.
Liu Xiaoli was caught off guard and could only watch her disappear around the corner of the stairs.
"This child..."
Finally, she said dejectedly, "Why is it that you have grown up so much, but you are becoming rebellious?"
After complaining about her daughter, she started to complain about the Internet environment. How come all kinds of messed up information can be found here? Even if the Hollywood red sofa is real, it is just an isolated case. How can we generalize and post it online to confuse the public?
After complaining for a long time, Liu Xiaoli's eyes finally fell on the BlackBerry phone on the table. Wait a little longer, wait a little longer. Director Xu must be too busy to meet her and Xixi now. She still has enough time to convince Xixi.
If you can't convince me...
Liu Xiaoli stared at her phone and gritted her teeth, as if she had made some important decision.
(End of this chapter)
