These are some of the most difficult types of storytelling in advertising.
What needs to be paid attention to in storytelling communication is the character setting and label. It must be said that Cangshan Miyuki was very lucky to capture these two characters and labels. And they are also verifiable.
Even if it cannot be verified, it doesn't matter to Aoyama Miyuki, because the more things like advertising are discussed and speculated, the more traffic can be obtained.
Miyuki Aoyama doesn't care about the subsequent impacts. What she cares about is whether she can promote the One Punch Man comics quickly. This is the most important thing for Miyuki Aoyama.
Miyuki Aoyama has absolute trust in Ryu Tao's ability, and also has great confidence in the hard power of the One Punch Man comics.
Miyuki Aoyama believes that as long as the publicity and hype are done well, Long Tao's comic One Punch Man will definitely become a hit among hits.
When Long Tao's comic book becomes a hit, let alone a mere 5,000 million yen guarantee, even a 1 million yen guarantee will not be a big deal for Aoyama Miyuki.
not to mention.
From the perspective of Aoyama Miyuki, what she needs to consider is how to expand the scale and how to make a name for herself. Whether a single comic book makes money is actually not important to her.
The more famous the company is, the more works she can get. The more works she gets, the larger the market share she will have and the more money she will be able to get in the capital market.
Chapter 241 Oh my God, why are you so powerful?
Cangshan Miyuki is planning to build a listed company.
When a company wants to go public, revenue and market share are one aspect, but more importantly, how to tell a story in the capital market is a very important aspect.
This is when packaging is needed.
On the surface, Aoyama Miyuki seemed very casual when she promised Long Tao a guaranteed salary of 5,000 million yen a year.
In fact, Aoyama Miyuki has her own plans and considerations.
At that time, Miyuki Aoyama saw that Long Tao was very young, so she could use the young genius as a package. Then she could use the sky-high guaranteed salary of 5,000 million yen a year as a promotion, and combine it with the fact that Long Tao knew Chinese Kung Fu.
When these elements are combined, it will be very easy to hype up Long Tao or this comic and make it popular.
With such a great fame, and the quality of this comic itself was very good, it was very easy for Aoyama Miyuki to achieve results at that time.
This is also the fundamental reason why Aoyama Miyuki dared to spend so much money to guarantee the bottom line.
She is the general manager of KY Animation Club, and she is not stupid. Based on the basic market level and her own ability, she knows the lowest bottom line of this comic.
This is the truest thought in Aoyama Miyuki's heart right now.
Of course, there is also a very important reason, which is because Long Tao himself saved her, so out of gratitude, Cangshan Miyuki is willing to spend so much energy and money to help Long Tao with packaging.
Cooperation benefits both sides.
Many times, only cooperation can lead to a win-win situation.
It's just that cooperation requires a foundation. If Long Tao didn't have the strength, the two wouldn't have reached this cooperation. Similarly, if KY Animation Club was weak, Long Tao wouldn't be willing to sign some copyrights to KY Animation Club.
All we can say is that this is an alliance between two powerful men.
Only by combining strengths can we have a bigger market.
Of course, Long Tao was not aware of these things.
Long Tao knew that Cang Shan Mi Xue was very strong, but because of the cross-industry, Long Tao did not know how strong Cang Shan Mi Xue was. However, these were not important to Long Tao.
For Long Tao, the most important thing is that KY Animation Club can make the One Punch Man comic popular. In this way, Long Tao can continue to develop other copyrights to make money.
At the same time, with the popularity of this comic, Long Tao was able to further promote the relationship between him and Aoyama Miyuki.
Once their relationship progresses further, Long Tao can start pursuing Aoyama Miyuki.
Closer to home.
After listening to what Cangshan Miyuki said, Long Tao said seriously: "Sister is worthy of being the general manager of KY Animation Club. These operational ideas are indeed very good. Whether it is the genius boy, the 5,000 million annual guaranteed contract fee, or the legendary Chinese Kung Fu integrated into it as a gimmick for publicity, I think the effect is good."
"That's why you're so good and your comics are so good."
Cangshan Miyuki was very happy to hear Long Tao's praise and responded seriously.
At this time, Long Tao said seriously: "On this basis, I think there are some better methods."
'Oh, what method?'
Aoyama Miyuki was a little curious.
Cangshan Miyuki believes that the methods she proposed are already among the best methods on the market. With the current conditions of both parties, there is no better way to implement it.
Now Long Tao actually said that he would propose some methods, which made Cangshan Miyuki particularly curious about what methods Long Tao was going to propose?
At this time, Long Tao said seriously: "We can do this... Compared to others seeing our success, in fact, most people like to see us fail. We can do this... First, we set a goal that is difficult for others in the market to achieve, or a goal that is absolutely impossible for newcomers to achieve."
"I will do a news interview at that time. The theme of this news interview is very simple. That is, I will sign a contract with KY Animation Club. How many sales can I achieve on the first day or the first week? If I achieve it, how much money will I take from the animation club? If I don't achieve it, how much will I pay to the animation club?"
"At that time, +Ky Anime Club will not only not keep the money in its own pocket, but will also use it to support every user who has ordered other comics from ky anime club."
"That's when the gimmick comes out."
"Rather than wanting to see my success, they would rather see my failure. Rather than wanting to see me as a genius, it's better for them to see me as a lawless and arrogant person."
"By then, this arrogant image will have taken root. When the data comes out, it will not only slap them in the face, but will also ignite public opinion again."
"Combining this point, our comic is complete."
When Cangshan Miyuki heard what Long Tao said, her brows furrowed deeply.
Cangshan Miyuki asked curiously: "Are you confident? Is it too risky to do this? If it is too risky, I think it would be better to take other methods."
Long Tao shook his head: "It's okay, I think this method can be used."
"I'm going to go back and discuss it."
Just after Cangshan Miyuki said this, Long Tao made a few more suggestions, also about methods of publicity and hype.
This time, Long Tao did not use any particularly extreme methods, but instead used some classic promotional tactics.
When Cangshan Miyuki heard Long Tao's promotional tactics, she was shocked.
Although the methods Long Tao mentioned before are indeed useful, they are too risky and too radical. If this propaganda method succeeds, it is indeed a very classic case, but if it fails, it will be criticized by thousands of people and cause great damage to people's vitality.
It does not reflect that the effectiveness and strategy of the publicity method itself are particularly good.
After hearing what Long Tao said about these promotional methods, Cangshan Miyuki was completely stunned. She did not expect that Long Tao could come up with such novel methods, and these novel methods could completely work in the market.
Two words couldn't help but pop up in Aoyama Miyuki's mind: genius.
Apart from genius, Cangshan Miyuki could not find any other words to describe Long Tao.
Long Tao was so powerful, so powerful that it was unbelievable to her.
Long Tao is so young, not only can he do Chinese Kung Fu, but he can also draw comics of such wonderful quality. Now Long Tao has proposed such a novel and effective promotional method, which almost made Cangshan Miyuki exclaim.
She really wanted to pry open Long Tao's head and see what was inside it and why Long Tao could come up with one brilliant idea after another.
Chapter 242: Going off the beaten track
Okita Xuehui couldn't help but ask in surprise: "How did you come up with these good ideas?"
"When I have nothing to do, I always like to think about things. After a long time, I naturally come up with some things. But I don't know if these things are practical for you. If they are practical... I think you can use my method. If not, forget it."
Long Tao was a little humble for a while.
In fact, the methods used by Long Tao are all tested and systematized models and methods.
If Okita Yukie implements Long Tao's methods, the publicity effect will definitely be taken to a higher level.
However, since these ideas are so advanced, if Long Tao is particularly confident in his own theories and methods, it will not be suitable for the current situation. Therefore, Long Tao was a little humble for a while.
When Okita Xuehui heard that this was something Long Tao had figured out completely on his own, she was even more shocked.
Before, Okita Yukie believed that geniuses existed, but she did not believe that there were super-powerful geniuses. However, after coming into contact with Long Tao, Okita Yukie realized that her perception was completely wrong.
It turns out that there really are super geniuses in the world.
This super genius is none other than Long Tao.
It turns out that the thinking and behavioral logic of geniuses are indeed different from those of normal people.
Normal people, let alone systematically summarizing successful experiences and methods, would have already achieved very good results if they could just execute them normally. However, Long Tao, on the other hand, had summed up a set of propaganda theories.
This surprised Okita Yukie.
At this time, Okita Xuehui couldn't help but wonder whether she should use the unconventional method that Long Tao had mentioned before.
If Long Tao had just talked to Okita Yukie about this unconventional approach, Okita Yukie would definitely not have agreed because she thought it was too risky.
There is an easy way to go, why take the wrong path? This was what Okita Xuehui thought at the time. However, when she heard Long Tao systematically summarize many excellent methods, she gave up her idea.
There is no other reason, it’s because Long Tao is so outstanding.
If nothing else...
If Long Tao didn't know all the methods he had mastered, why would he come up with such an unconventional method? Since Long Tao could come up with such an unconventional method, it must be that Long Tao thought it was better than the following methods.
under these circumstances.
Okita Xuehui seemed to think that the method Long Tao mentioned was indeed worth a try.
If Long Tao's unconventional approach can be successfully implemented, the effect it brings will definitely be beyond imagination. In addition, the publicity cost will be lower, and the subsequent sustained impact and public opinion will be higher.
This is...
Advantages and disadvantages of this method.
When Okita Xuehui thought of this, she couldn't help but ask curiously: "Which of these two methods do you think is better?"
Long Tao thought about it and said seriously: "I think the first method is better."
Many problems that are difficult to achieve for others are not that difficult to achieve for Long Tao. What's more, Long Tao himself has props in his hands, so there is basically no difficulty in achieving this problem.
In this situation where victory is certain, the natural thing is to maximize the benefits. If the benefits are not maximized, wouldn't it be a waste of such good resources?
"How sure are you?"
Okita Xuehui asked another question that she was particularly concerned about. She knew that Long Tao must be confident about this method, but she was not sure how confident Long Tao was.
Long Tao smiled and said modestly: "Actually, I'm not very sure, maybe 70% to 80% sure."
In order to avoid making Okita Xuehui feel that he was too arrogant, Long Tao toned down his words a little.
But when Okita Yukie heard these words, she was completely confused.
A 70% to 80% chance of certainty is not considered high enough. So what kind of certainty is considered high enough?
After thinking for a while, Okita Yukie said seriously, "Then we will use your method. If it doesn't work, we can use your other methods."
"Ok."
Aragaki Yi Yi heard everything the two were saying.
Aragaki Yi Yi thinks her boyfriend is really amazing. Not only can he talk to the general manager of KY Animation Club, but he can also use his own experience to guide the general manager of KY Animation Club, Okita Yukie, to do things.
This strength...
It’s terrifying to think about it.
No wonder Long Tao is so good at doing things. It turns out that Long Tao’s ability hidden under the water is so powerful.
Aragaki Yi Yi felt more and more happy.
As for her boyfriend, Aragaki Yi naturally hopes that he is as powerful as possible.
After Long Tao finished chatting with Okita Xuehui, Okita Xuehui took Long Tao and Aragaki Yi Yi to meet some of the best people in the Japanese comics industry.
Under the leadership of Okita Yukie, Long Tao and Aragaki Yi gradually communicated and got to know the big names in the Japanese comics industry.
Contact details were subsequently added.
Since Yukie Okita was the general manager of KY Animation and her father was the boss, many people were particularly willing to give Yukie Okita face, so the communication was relatively harmonious.
After a round of browsing, Long Tao met many comic book authors, many of whom were very famous. This further promoted Long Tao's connections and network in the circle.
Of course, the most excited person was Aragaki Yi Yi.
Long Tao has a golden finger, and he has a good impression of the comics industry, but he is not particularly obsessed with it. Because Long Tao has many choices.
Comics is just one of Long Tao's many paths, and it's not a particularly important one.
But for Okita Yukie, this is completely different.
Okita Yukie has made up her mind to work hard in the comics industry throughout her life and strive to run her own comics store and get it listed.
