"Have you ever heard of economic war?"In Cuihua Hutong, at a small leisure table under the grape trellis of Old Chen's house, Chen Guohua sat on a chair and chatted leisurely with Sun Shubo and others.
This is actually work, or it can be said that it is not work.
Whenever Chen Guohua had conversations with Gu Baishun and the others, they were not necessarily done in a formal work setting, unless there were some matters that required a meeting with other leaders. Otherwise, they would basically just chat for a while and the matter would be settled after the meeting.
Wang Dingzuo and his friends were no strangers to the term "economic war," but they all knew that Chen Guohua would not do it without a purpose.
“You may think that the term economic war is very common. After all, you are exposed to a lot of information that ordinary people cannot access every day, and your understanding of the world is far beyond that of ordinary people. I am talking to you about this as if I were just chatting.”
After a pause, Chen Guohua waved his hand to Gu Baishun and the others and said:
"I think you should know the country of Cactus, right?"
Sun Shubo and the others nodded, and even Gu Baishun thought that Chen Guohua wanted to talk about Dupin Trading.
Everyone present knew about the Cactus Country, a country characterized by poverty, backwardness, and the prevalence of guns. Although it was a country ranked 14th in the world in terms of geographical area, its national strength was average.
"No, I'm not talking to you about the economic war of monopolizing products. Of course, you have touched on the point of monopolizing products, but this is not what I want to talk to you about today. I'm talking about something relatively unpopular."
Chen Guohua shook his head. Everyone was curious and asked what it was.
"Do you think this thing is good?"
However, Chen Guohua still did not answer their questions directly. Instead, he picked up a bottle of soda on the table in a mysterious way and asked with a smile.
Everyone agreed. Even Yu Moli and Chen Si, mother and daughter, who had just returned from a walk, smiled and responded when they heard this question: That's nonsense!
"Would you like to sit down and listen? Comrade Yu Moli, you are a doctor, and what I am going to talk about next is actually related to your professional knowledge."
Hearing Chen Guohua's question, Yu Moli, who was already bored, sat down immediately.
Anyway, since Chen Guohua had said so, what he was going to talk about next would definitely not be confidential, so she naturally would not be polite.
Chen Si also sat down and became a loyal listener.
"Soda is sweet and many people like to drink it, but in the land of cacti, soda like Coca-Cola has become rampant, and the extent of this rampantness is far beyond your imagination."
"And in case you haven't noticed, the North American Free Trade Agreement has been proposed and will probably be passed in a few years."
Following Chen Guohua's words, Gu Baishun and the others suddenly understood, but at the same time they were also more confused. What does this have to do with the economic war?
They were not in a hurry as there was still plenty of time, so they just listened to Chen Guohua continue chatting.
Coca-Cola was born in 1886. Since its birth, it has been accompanied by the global expansion of the economic and cultural strength of the United States. Coca-Cola has gradually become a "national symbol" in a sense in North America.
The development of Coca-Cola in the Cactus Country actually conforms to this historical law.
In 1921, Coca-Cola officially entered the country of cacti, but the initial sales journey was not easy.
Before the 1950s, in the entire Cactus Country, only a small number of upper-class people and celebrities close to North America could enjoy the "high-end product" of Coca-Cola.
Due to the low national income level and product positioning, Coca-Cola's sales in the Cactus Country progressed very slowly until the 1950s, when it began to slowly become popular.
The two major sporting events that truly brought about fundamental changes were the 1968 Cactus Country Olympics and the 1970 Cactus Country World Cup.
"On the one hand, Coca-Cola has provided a lot of sponsorship to the Cactus Country government, which hosted the event. Its generous and friendly image has brought Coca-Cola closer to the people of Cactus Country."
Chen Guohua took a sip of boiled water and continued:
"On the other hand, based on the successful hosting of these two international competitions, a large number of foreign tourists and athletes have flocked to the Cactus Country, providing a large market demand for Coca-Cola's local sales."
"It was after these two games that Coca-Cola's sales in the Cactus Country increased dramatically, and its advertisements could be seen everywhere."
"However, the capitalists' most vicious tricks also followed, which is the focus of this economic war."
The first point is the battle for water resources.
Clean water is the most important raw material for the production of Coca-Cola. However, in the country of cacti, the price of water is quite high.
In order to secure basic resources, when Coca-Cola entered the Cactus Country market, it found ways to sign relevant agreements with the government and obtained the right to use water resources at the site of the early Coca-Cola factory at a relatively low price.
At the beginning, both sides were happy to see it happen, but as time went on, it became more difficult.
why?
Because North America began building 14 reservoirs and 32 irrigation projects in one go starting in 1922, the direction of the Colorado River has changed.
The United States, which holds the lifeline of the Colorado River, has pushed the water storage capacity in its territory to an astonishing 74 billion cubic meters.
As a result, the northern part of the Cactus Country, located in the lower reaches of the Colorado River, was badly affected.
The shortage of fresh water resources has led to serious restrictions on agricultural and domestic water use. At this time, Coca-Cola Company reached out to "grab land" in the entire cactus country and took away a lot of water resources.
As a result, many people in Cactus Country have to buy Coke, because it is a luxury for ordinary people to buy mineral water.
"So why did Herbert Walker and his team oppose our construction of the Three Gorges Dam in the media, asking us to pay attention to issues such as the environment, human rights and security, and even resorted to lobbying international organizations, imposing sanctions and restrictions, etc.?"
Gu Baishun raised his doubts at this time.
Not only was he confused, but Sun Shubo and the others were also confused.
You know, the Yangtze River is the only river in our country. What does it have to do with others if we build the Three Gorges Dam?
"This is the most disgusting thing about them. Do you remember the words in the media? They think our project is very expensive, risky and unsustainable, and they are worried that the Three Gorges Dam project will lead to more environmental and social problems, such as water pollution, ecological degradation, population displacement and regional conflicts, etc."
Chen Guohua sneered and continued:
"The wolfish ambition is so sinister!" "The second big thing that the capitalists of Coca-Cola Company have done in the Cactus Country is the ubiquitous advertising. As long as you know a little bit about it, you will know how terrible it is."
“Perhaps you don’t quite understand. But when Coca-Cola becomes a special cultural symbol, when Coca-Cola is deeply imprinted in the genes and blood of all people, and everyone from 80-year-olds to infants a few months old drinks Coca-Cola, then maybe you will understand.”
"Jasmine, you are a doctor. You should know that if a person consumes excessive amounts of sugar every day for a long time, he or she will develop diabetes and other serious diseases that endanger life safety."
The third point is that Coca-Cola Company also attaches great importance to the placement of various public relations advertisements.
For example, in terms of traditional micro-advertising, we fully utilize and control various sales channels, even small roadside stores.
If a restaurant or beverage store is willing to sell Coca-Cola products, the company will provide the merchant with hardware equipment, including refrigerators, shelves, tables and chairs, for free or at a discount.
With such marketing methods, everyone was happy to actively sell Coca-Cola, resulting in the spread of this soda throughout the Cactus Country.
"Capital is through cooperation with the government, advertising, cultural efforts, spending on public welfare, and effective public relations work, etc., Coca-Cola has accumulated huge advantages and become the overlord of the carbonated beverage market in the Cactus Country, and has cultivated the entire Cactus Country into the world's second largest cola consumption market."
“This is economic warfare!”
After a pause, Chen Guohua continued:
"Let me briefly tell you what the harm is."
In fact, at this point, there was no need for Chen Guohua to say anything more, as Gu Baishun and the others already had a general idea.
The rampant proliferation of carbonated beverages in the land of cacti will inevitably lead to a series of social problems, such as a large number of residents suffering from multiple diseases and being overweight.
What's more, during this process, Coca-Cola continued to sign contracts with the government, resulting in an extreme shortage of drinking water for local residents.
According to the data Chen Guohua just listed, more than 10 million ordinary people in the Cactus Country have not been able to get enough drinking water for a long time. What a terrible set of data.
Yu Moli and Chen Si, mother and daughter, remained silent. It turned out that Chen Guohua wanted to talk about such a heavy topic. If they had known this, they would not have participated.
Such a topic is not a good thing for the mother and daughter.
The mother and daughter sat for a while, then got up and left.
"Old Chen, let's get back to the topic we were discussing. How should we respond to Tang Dake and his men's actions?"
Gu Baishun brought the topic back to the topic. Chen Guohua smiled and said:
"Actually, what I just said about Coca-Cola's situation in the Cactus Country has almost provided a solution, right?"
When these words were spoken, Gu Baishun was immediately puzzled. It was just a story, how could it be said to have a solution?
It’s no wonder that Gu Baishun didn’t understand, because he was slow to react to economic matters. Moreover, Chen Guohua didn’t say it explicitly, so of course he couldn’t react.
Sun Shubo and Wang Dingzuo looked thoughtful. Then Sun Shubo asked a few questions. After Chen Guohua answered, they suddenly realized.
Since Sun Shubo already understood what he meant, Chen Guohua did not continue to explain and answer Gu Baishun's doubts.
In fact, this is very simple. No matter what kind of killer moves Tang Dake and his group can come up with, it is easy to deal with them.
The first is to strengthen the cultivation of internal strength. This is inevitable. Regardless of whether there are people coveting our country's money or not, Gu Baishun and others all understand that a blacksmith must be strong himself.
As long as you are strong enough, you will not be afraid of the sinister tricks of ghosts and monsters.
Regarding how to strengthen internal cultivation, Chen Guohua's answer is the trillion-dollar investment plan he mentioned earlier.
The trillion-dollar investment plan also explains the weakness of light industries such as the textile industry and sluggish exports raised by Sun Shubo and others earlier.
The trillion-dollar investment plan proposed by Chen Guohua is actually an extension of previous infrastructure projects such as high-speed rail construction projects and highway construction projects.
Since the high-speed rail project connecting Beijing with Baiyun City was established in 1980, and then opened to traffic in 1986 and successfully entered the trial operation stage, high-speed rail has gradually become one of the domestic synonyms.
But it is only 1992, and there are still many places in our country that are not connected by high-speed railways. The overall construction process needs to be accelerated, which is not an easy task.
In addition to infrastructure projects such as high-speed railways, there are also projects such as reservoirs and roads.
Generally speaking, the trillion-dollar investment project is actually just an expansion of infrastructure projects.
Of course, the amount of funds involved in this trillion-dollar investment project is too huge. This is just Chen Guohua’s suggestion. Whether it should be passed or not still needs to be decided in a meeting.
If this project is passed, the entire society will basically be revitalized.
The so-called weakness of light industry can be broken soon.
Of course, the textile industry cannot rely solely on the rescue measures proposed by Chen Guohua and others; they still have to rely on themselves.
If exports decrease, then when Tang Dake and others launch financial attacks next time, the losses will be reduced.
Second, respond to ever-changing situations with constancy.
Whether it is the dollar tide or the financial crisis, these methods are very low-level.
If they really launched an attack, Chen Guohua would definitely attack them in the backyard.
White glove companies such as The Wolf of Wall Street controlled by Wang Dingzuo are not vegetarians.
In the past, the Rothschild Consortium, the Morgan Consortium and others were all played around by Chen Guohua. After all these years, Chen Guohua doesn't mind teaching them a lesson again.
White glove companies such as Apple, Qianduoduo Supermarket, and Sydney Company all have complex ties with the United States.
As long as Chen Guohua is willing, he can manipulate behind the scenes at any time to initiate mergers and acquisitions and other major cases of the century to attract global attention, and at the same time launch attacks on investment banks such as Morgan Bank and Chase Manhattan Bank on Wall Street.
In short, Chen Guohua has long been familiar with the matter of fishing in troubled waters.
Then came the third point, but Sun Shubo did not continue. (End of this chapter)
