Chapter 202 Marketing Plan for Donkey Deshui
Li Lizhen tilted her head and looked at the script she was writing on the table.
"Detective Chinatown 6"
This is a mature series, and it is not difficult for Liu Hongmin. Liu Hongmin started out as a detective novelist and has written more than a hundred detective stories.
"I won't bother you anymore. I'm going to go talk to Ying."
"Then be careful, that furry rabbit is very naughty, don't let her touch you."
"Aying is very well behaved, you are not allowed to say that about her." Li Lizhen patted him on the body and warned him, "Don't say that again in the future, otherwise Aying will be angry."
"She dares!" Liu Hongmin glared.
Li Lizhen raised her hand, and Liu Hongmin immediately put on a smile and gestured in surrender.
"Don't say it again!"
Li Lizhen glared at him, then turned and left the study. Before leaving, she turned back and pointed at him.
Liu Hongmin smiled, sorted out his thoughts, then adjusted the alarm clock and lowered his head to continue writing. At ten o'clock, the alarm clock rang, and Liu Hongmin immediately put down his pen, took a shower, returned to the room, leaned Li Lizhen on the bed and flipped through a magazine.
"Honey, I'm back."
Li Lizhen immediately put down the magazine and reached out to hug Liu Hongmin, "Hubby, hug me."
Liu Hongmin hugged Li Lizhen, and the two talked for a while on the bed, then fell asleep in each other's arms.
On December 12, Richard called Liu Hongmin and said, "Mr. Liu, congratulations on the birth of your baby boy."
Liu Hongmin joked: "Richard, your news is a bit slow this time!"
Richard smiled and said, "Mr. Liu, we are in different countries after all, and it will take some time for information to be transmitted."
Liu Hongmin: "Haha, I understand."
Richard said, "Mr. Liu, I have finished the first thing. Next, I want to congratulate you again. In the ten days since Dead Man's Chest was put on the shelves, it has broken the record of The Curse of the Black Pearl and has sold 600 million copies. If this trend continues, in at most twenty days, the sales will exceed million copies."
"Congratulations! Congratulations!" Liu Hongmin smiled again. 600 million copies meant that his royalties increased by another 600 million US dollars. In this way, the money he spent on the wedding was earned back.
Richard was also very happy. His commission was one tenth of Liu Hongmin's royalty income. The more royalties Liu Hongmin received, the more commission he got.
The two chatted for a few words and then hung up. Just as Liu Hongmin was about to leave, the phone rang again.
"Hello!"
"Hongmin, I am Ma Weidu."
The sound of telephones these days is a bit distorted, and the sound of international long-distance calls is even less clear.
"Old Ma, is there something wrong?"
"Yes!" Ma Weidu said, "Because the reform of the cinema chain has not been completed, "Mr. Donkey" cannot be released in the mainland. Therefore, China Film wants to release it in Hong Kong to see how it is received. If the box office is good, it may help the reform of the cinema chain."
Liu Hongmin nodded. This idea is correct. It doesn't need to be much. As long as the box office in Hong Kong exceeds 97 million Hong Kong dollars, it will have an impact on the mainland. Hong Kong will return in . Anyone who makes trouble in this matter will be a sinner of the country. This is the consensus of the people of the whole country. Anyone who dares to find fault with this matter will be arrested by the police without waiting for the people's condemnation.
"What's Brother Wei's decision?"
"Manager Wang has already contacted the cinema chain, but Manager Wang said that there is no space during the Christmas and Spring Festival periods, so it may be released between the two periods." Liu Hongmin thought about it. During the Christmas and Spring Festival periods, the film companies have their favorite movies released tomorrow, and the box office is expected to be in the 30-50 million range. The novel "Mr. Donkey" is not suitable for Hong Kong, and after being adapted into a movie, the style will not be liked by Hong Kong.
Therefore, it is not very realistic for "Duds" to earn tens of millions at the box office in Hong Kong.
Liu Hongmin thought about how to choose a suitable promotional point for "Mr. Donkey". The ordinary promotional methods used before would definitely not work.
Christmas soon arrived, and the streets of Hong Kong suddenly became lively. Just like when Christmas became popular in the mainland later, it was all about business. Li Lizhen wanted to go shopping, but for the sake of her children, she could only resist her desire to go shopping.
Liu Hongmin had people buy a lot of Christmas things and decorate the whole villa. The whole family played in the yard and were very happy.
"Husband, you are so kind!"
Liu Hongmin said proudly: "As long as you are happy."
"Isn't this going to cost a lot of money?"
"You have to believe in your husband's ability to make money."
"Ok!"
Li Lizhen leaned happily on Liu Hongmin's shoulder, watching her younger brothers and sisters having fun around the Christmas tree.
Liu Hongmin was also very happy. Suddenly, an idea flashed in his mind, and he seemed to have found the promotional point for "Duds Get Water".
"Wait for me, I'll make a call."
Liu Hongmin said softly, and then let Li Lizhen slowly lean back on the sofa.
Li Lizhen didn't know whether to laugh or cry. "What could possibly happen if I'm sitting here? Are you being so cautious?"
Liu Hongmin giggled, walked to the phone and called Ma Weidu.
"Lao Ma, contact the China Film Group and ask them to contact the cultural department to organize another cultural exchange with Hong Kong, and then have the Central Academy of Drama's "Mr. Donkey" perform at the University of Hong Kong."
Ma Weidu's eyes lit up. "Hongmin, this is a good idea. As long as we can get Hong Kong college students interested in "Mr. Donkey", we can at least increase the box office by several million Hong Kong dollars."
Movie tickets in Hong Kong are very expensive. Even if 50,000 college students go to see Donkeys, the box office will be more than one million. Add in the other people influenced by these college students, the box office will be at least two to three million.
"Remember, this will only be performed once at Hong Kong University."
Ma Weidu was stunned for a moment. "Only one performance? Hongmin, this is a cultural exchange event. There will definitely be many celebrities in the cultural world attending. These people will occupy at least half of the seats, and the remaining seats will only be enough for a hundred or so people."
Liu Hongmin: "Of course I know, this is the effect we want."
Ma Weidu was confused, so Liu Hongmin explained: "Do you know why Jinpeng Shopping Center is so crowded?"
"The environment should be the best in Beijing!"
Liu Hongmin smiled and said, "Not really. The good environment is only one aspect. The main reason is that it is rare. Scarcity makes things valuable. There is only one modern shopping mall in the whole capital. It attracts the attention of the people of the whole capital. When people want to buy things, their first choice is Jinpeng Shopping Mall. Therefore, Jinpeng Shopping Mall is crowded."
"In marketing theory, this is called hunger marketing."
"Hunger marketing?" Ma Weidu scratched his head, a little confused. But since Liu Hongmin's words made sense, there should be no problem.
(End of this chapter)
