Chapter 220: Enrollment? Isn't that easy? (Two in one)
On the sunny street in the morning, Fang Wei, Cai Ling and Zhi Yi each held a flyer in their hands, looking for targets.
Handing out flyers is a very basic job. Although Xu Cailing and Liu Zhiyi have never done it, they roughly know what kind of job it is and have often received flyers handed out by others.
Both girls were full of energy, but they had little work experience and didn't know how to start.
“Are we working now?”
"Yes. Why don't you take action?"
"How to act?"
"Just go up to people and hand out flyers, and then introduce our studio to them."
“…Hehe, I feel so embarrassed!”
Even Xu Cailing felt embarrassed at the thought of suddenly handing flyers to strangers, let alone Liu Zhiyi. Standing on the busy street, the two girls were a little at a loss for a moment.
"There's nothing to be embarrassed about. Just think of it as a way to exercise your courage. Just treat them as walking fifty dollars each. All you have to do is find a way to put the fifty dollars in your pocket."
"You, you first! Let's see how you do it!"
"Watch well and study hard."
Fang Wei smiled. He didn't blame the girls for being timid and shy. He still remembered that his first part-time job was distributing flyers. He was so nervous at the beginning that he couldn't speak clearly.
It is easy to just hand out flyers, but the difficult part is to explain and introduce the business to customers and to attract them. This requires not only a bit of courage but also some communication skills. For girls who have no social work experience, this is also a good training opportunity.
Fang Wei glanced around and quickly spotted a woman who was taking a leisurely walk with her puppy.
Judging from his clothes and face, he should come from a well-off family. He is around 30 or 40 years old. If he has children, they are probably in junior high or high school. He is a relatively suitable target customer.
Xu Cailing and Liu Zhiyi stood aside, staring in amazement as Fang Wei walked over calmly with a smile on his face, holding the flyer.
Seeing him coming, the woman raised her head curiously.
"Auntie, your puppy is so beautiful. What breed is it?"
"This is a Samoyed...Xiaobao, stop making trouble."
"It's okay, Auntie! I'm not afraid of dogs. I've always liked puppies, but unfortunately I don't have the chance to raise one! Your puppy is really well raised!"
"Haha, thanks, what can I do for you young man?"
The woman was not stupid. She did not hide the flyer in Fang Wei's hand. When she saw him coming, she knew what was going on. But the young man's smile and polite way of speaking made her feel good about him, so she talked to him when she had nothing to do.
"It's like this, Auntie. Our teacher opened a painting studio nearby. I don't know if your child is interested in art, so I came to bother you. If you are interested, I can introduce it to you."
"Art? I don't really understand this..."
The woman, holding her dog, naturally took the flyer that Fang Wei handed over and glanced at it.
Her dog was really outgoing. He came up to Fang Wei, wagging his big tail, and sniffed her. Fang Wei rubbed her head without hesitation.
After the woman looked at him for a few seconds, Fang Wei smiled and asked naturally, "How many children do you have, aunt?"
"Just a girl, about your age."
"You're going to high school after the summer vacation?"
"Haha, then you have to be older. My daughter won't be in the third grade until after the summer vacation."
"Yeah, we just finished our high school entrance exam this year, and then we took advantage of the summer vacation to work part-time to earn some living expenses."
"The boy is very sensible. His grades should be okay too, right?"
"Hehe, it's okay. I was not good at liberal arts, so I studied art and got in as a special talent."
Cai Ling: “???”
Zhiyi: “???”
Stinky Fang Wei! Just open your mouth and say it? !
Unexpectedly, after hearing this, the woman's expression seemed to become interested.
"Then you must be very talented in art, right? It shouldn't be that easy to pass the exam to become a student with special talents, right?"
"I also started learning last year. I can't say I have any talent. Our teacher Wen graduated from Shanghai Academy of Fine Arts. I started with her at school. I guess I started from scratch. The main reason is that the art exams for junior high and high school are not as difficult as those for college. For people like me who are not good at liberal arts, learning fine arts is another option."
"Really? My daughter's grades are average, and she doesn't seem to have any talent in art. In her case, where should she start? There's still time..."
"It's not too late, Auntie, look... This is our basic sketching class. Students basically have no basic knowledge at all, and the teacher will be very detailed in the lectures. One term is two months, divided into twenty class hours..."
"But she also has to go to school on weekdays. Is there a conflict in schedule?"
"Auntie, our studio classes are all held after school, such as on weekends or holidays, or in the evening when you have free time."
"Two thousand four hundred dollars? That's a bit expensive."
"Auntie, this price is not expensive. In Lujiazui, most of them are more expensive than ours. We are only offering this discount because we have just opened. Our teacher Wen graduated from Shanghai Academy of Fine Arts. Her works have won the gold medal in the National Art Exhibition. She also taught in schools for many years and is very experienced in teaching. Our store is nearby, and the environment and facilities are very good. If you are free, I can take you to our store now..."
"Well……"
"Go and have a look. It's an opportunity anyway. As for whether it's suitable, it won't be too late for Auntie to discuss it with my daughter and decide then."
"Okay then, it's nearby, right?"
"Yes! It just opened, Auntie, this way——"
Cai Ling: “……!!”
Zhiyi: “……!!”
The two girls were stunned! Fang Wei managed to kidnap an aunt so easily?!
Fang Wei was leading the way in front, explaining things to the woman from time to time. After a while, they started chatting about family matters. It didn't seem like they had just met!
Being able to bring customers to visit the store is basically half the battle.
After seeing the teaching environment and facilities in the store, the woman became very interested.
"Auntie, our store only recruits 20 students, and there are three teachers in charge of the class. Compared with one teacher teaching 40 or 50 people outside, the teaching is much more detailed. If you are interested, you can pay a deposit of 200 first, and I will help you reserve a place. Then you can go home and discuss it with your daughter. In the end, even if she doesn't come, we can refund your deposit."
"That can."
"Auntie, please wait a moment. I will write you a list."
Fang Wei opened the drawer, took out a receipt book, wrote a deposit slip, and then took the two hundred yuan.
"Auntie, please keep the form. If it doesn't work out, I'll refund it to you. If it does, it can be used to offset the tuition. You can bring your daughter to see what course you want to sign up for next time."
"Okay, okay, thank you, Xiaofang."
"You're welcome, Auntie! Take care!"
Fang Wei smiled warmly and saw the woman and the dog out the door.
Turning back to see the two girls staring in amazement, he spread his hands proudly and said, "What do you mean?"
“Awesome, awesome!!”
"Amazing!!"
"Fang Wei! How did you do that?!"
"How do you know her daughter's grades are not good?!"
"Why are you so talkative?!"
The girls asked questions one after another. They had been with him day and night and didn’t think he was that great. It was not until they encountered the same problem that Fang Wei’s performance really shocked the girls!
"I didn't know her daughter had bad grades."
"Then, then why would you talk to her about the art exam candidates?"
"Because the aunt said her daughter is in the third year of junior high school, then I naturally have to talk about students with special talents. If her daughter has good grades and is not interested in learning special talents, then she is not the target customer, and there is no need to make an effort. It just so happens that her daughter's grades are mediocre, and her family is not bad. When she hears what I said, do you think she will be interested in chatting for a while?"
"Oh! So it still depends on luck!"
"Haha, there is definitely a certain amount of luck involved, but you also need to be smart enough to get more opportunities! For example, do you know why I chose her just now?"
"Why, why?"
"First of all, you need to know what kind of people we want to recruit. We are students who have the need to learn art. So students in junior high and high school who have the need to take art exams or have interests in art are our main target. Parents have the final say on whether to enroll in classes, so we talk to parents directly. Middle-aged people in their thirties and forties are our main target."
"Don't go to those young people in their twenties who are rushing to work. They have no needs and no time to listen to us!"
“Distributing flyers to recruit students is a matter of casting a wide net, but after determining the target group, isn’t our accuracy much higher?”
"Understood!!"
The two girls were smart, and they understood what Fang Wei said: "So this aunt is of the right age, and she must have children in middle school or high school at home. She is also walking the dog and has time to listen to us!"
"Well, that's about right. The key is that we are also students. Everyone will be wary of strangers, but our age and status can make it easier for them to relax their vigilance. As long as we master the skills of chatting, be more confident and generous, and the other party has needs, we can chat with them."
"Understood!!"
Seeing the two girls suddenly realize something, Fang Wei also found it funny. In fact, this kind of thing is not difficult to do, but the difficult part is the change in thinking.
Even though the two girls seem to understand it now, if they really try it themselves, the results may not be very good.
"Anyway, just practice more. Come on, let's continue. This time you two will be the main speakers, and I'll help you with the coordination."
"Haha, I'm so nervous..."
"I don't steal, rob, cheat, or owe anyone money, so why should I be so nervous?"
Fang Wei put his hands on the shoulders of the two girls, massaged their shoulders, cheered them on and encouraged them, and the girls rushed out confidently.
The location for handing out flyers is also important. It would be best if it was in front of the school gate so that you could target more targeted customers. Unfortunately, it was summer vacation now and the schools were on holiday, so we had to find another place.
"Let's go to the Children's Palace."
"Children's Palace!"
In fact, it is a youth activity center. During the summer vacation, many interest training classes are held there. Many parents of students who want to learn art will go there. It is the place where the most precise customers are concentrated.
Xu Cailing had never been to the Children's Palace! Children's Palace, Science and Technology Museum, these were things she had only seen in textbooks.
In fact, Fang Wei had never been there either, only Wen Susu and Liu Zhiyi had been there.
The three of them got on the bus and came to the youth activity center.
Outside the Children's Palace, there are advertising posters for various interest training classes everywhere. Many parents and students who are preparing to sign up for classes are watching outside. Similarly, there are also many training class staff members handing out flyers.
"In that area, I guess everyone wants to sign up for art classes. Who among you will try first?"
"Well……"
The two girls looked at each other, and the ambitions they had just shown became a little timid now.
Cai Ling was the first to speak: "Then, then I'll go and try! You, you have to help me! I'm afraid I won't be able to say it well!"
"Don't be nervous. Don't think of yourself as asking someone to do you a favor. You have to think of it this way: we are introducing them to a better studio! What do you think of my studio?"
"Of course!"
"How is your teaching level?"
"Of course!"
"Are you careful and attentive to your students, good or not?"
"Of course!"
"That's right. We have such great things, so why are you afraid? This is our confidence! It's common to be rejected. It's not because our things are bad, it's because they have no vision!"
After hearing what Fang Wei said, Xu Cailing was no longer so nervous.
She glanced around and spotted a middle-aged man who was looking at a poster alone, then walked towards him with a flyer in hand.
"Hello, uncle..."
"Hello, what's the matter?"
"Uncle, are you looking for an interest class?"
"Ah."
"Our teacher has also opened an art studio nearby. The environment of our studio is very good, and our teacher is also very good at teaching art. If you are interested, you can take a look..."
Xu Cailing said this as she handed over a flyer.
You can tell that the girl is still a little nervous, her hands were shaking when she took the flyer.
Normally, being a social expert is one thing, but this kind of communication with clients to close deals is completely different from casual chatting!
"Oh, ok, thank you."
The middle-aged man took the flyer she handed over, glanced at it briefly, then held it in his hand and continued to look at the poster in front of him.
The topic seemed to come to an abrupt end.
Xu Cailing didn't know how to continue, so she bowed politely and ran back to Fang Weizhiyi.
"Ouch... failed..."
The girl was very depressed.
Fang Wei praised: "It's not a failure, you've done a great job!"
"Really... But I didn't even say a few words to him, and he didn't seem very interested..."
"It's OK now. He got the flyer. If he's interested, he'll contact us later."
"Then why did I run out of things to say to him after just a few words?"
"Because you haven't talked about his needs. How old is his child? What kind of art class does he want to take? Is it a hobby or for art exams? What is his ideal studio like? What is his expectation for price? Don't think that asking too many questions will annoy others. You just need to be thick-skinned. As long as you are polite and courteous, others will not be disgusted by you, because he already has needs. It is unrealistic to expect others to ask you actively. When you know what he wants, can you focus your communication?"
"So that's how it is... I understand now!!" Xu Cailing sighed: "If only there was some trick to talk, then we wouldn't have to go through so much trouble..."
"Words are dead, but people are alive. Our Cai Ling is so smart, how could this be difficult for you? You have successfully handed out a flyer, keep it up!"
"hey-hey……"
The little frustration was swept away, and after getting Fang Wei's summary and big promise, the girl was full of energy again.
"Zhiyi, it's your turn. Do you want to try it?"
"Well……"
Liu Zhiyi's expression froze and her body began to squirm in embarrassment, feeling shy and unable to take a step forward.
"Go ahead and give it a try. Treat it as an adventure!"
"I'll get scolded..."
"Our Zhiyi is so cute, who would be willing to scold you? If anyone scolds you, I will scold him!"
"Then, shall I give it a try?"
"Go, come on!"
"..."
The girl moved her feet with difficulty and finally came to a woman who looked kind.
"Hello, Auntie..."
"Is there a problem?"
"Our studio is recruiting students, Auntie, you can take a look..."
Liu Zhiyi carefully handed over a flyer. Even though she only said two sentences, the girl's face was already flushed.
"Shiguang Gallery...where is your studio?"
"It's in Lujiazui, on Dongchang Road..."
Communicating with people is so magical, when you are strong, they are weak, when you are weak, they are strong. Seeing that the girl was quiet and well-behaved and didn't want to say a word, the woman became interested in chatting, and asked questions while reading the flyer in her hand.
"A newly opened studio? How's your teaching level?"
"Our teachers are all graduates of Shanghai Academy of Fine Arts..."
"What class should I sign up for if I have no basic knowledge?"
"You can take a look at this basic sketching class..."
“It’s not cheap!”
"..."
After hearing this, Liu Zhiyi didn't know what to say.
Fortunately, Fang Wei was nearby and smiled as he continued, "Auntie, are you planning to enroll your child in an art class? Do you want to cultivate his interests or hobbies or prepare for an art exam?"
"He likes it too, but he thinks his academic score is not good enough, so he might try the art exam."
"Then it's perfect for you to choose our studio. The training classes at the Children's Palace are relatively basic, focusing on cultivating interests and hobbies. Our teacher graduated from Shanghai Academy of Fine Arts and was also an art exam candidate. He has a lot of experience in art exams! Is your child preparing to enter high school or college?"
……
With Fang Wei's cooperation, the intention of placing the order was quickly confirmed, and the woman was asked to bring her child to the store tomorrow to have a look.
Liu Zhiyi breathed a sigh of relief. With Fang Wei fighting monsters in the front, she felt so safe standing by his side!
"Fang Wei, you are awesome! Does this count as inviting another guest?"
"This is your guest."
"I didn't do anything..."
"Let's wait and see tomorrow. Once she signs up, you'll have successfully signed a deal!"
The girl's personality is clear. Not everyone is suitable for this kind of job, but the fact that she dares to try is already a big improvement. Sometimes an introverted personality is more popular with clients and makes them feel that this person is more honest and reliable.
Cai Ling, who was standing by, also felt that she had learned something new! She asked curiously, "What if the aunt just now asked about the price right away? She seemed to be very passive when talking about the price!"
"So we should try to avoid talking about prices directly. Of course, some customers are just here to compare prices, but there is nothing we can do about them, and they are not potential customers. Most customers just talk about prices out of habit. This is our opportunity to show our advantages. Everyone knows that you get what you pay for. We just need to talk about the points that interest them. For example, the aunt just now, after hearing that our teacher Wen is a top student who graduated from Shanghai Academy of Fine Arts and has experience in art exams, do you think the price is worth it for her? Besides, our prices are not expensive to begin with, but if we don't talk about the points that interest her, she will think the price is expensive no matter how cheap it is."
"Ohhh~!! I understand again!!"
"Okay, keep going! Strike while the iron is hot!"
"Uh-huh!"
This is the best era and the era with the most opportunities. Unlike the future generations where competition is fierce and all industries are saturated, in the current era of rapid development, as long as you are willing to work hard and be more active, making money is really not too difficult.
With Fangwei accompanying and guiding them, the dispatching work, which was originally boring and tedious, allowed the girls who had no social experience to learn a lot of valuable experience and avoid many detours.
Cai Ling got the hang of it quickly, and after gradually accumulating experience, she was no longer as reserved as she was in the beginning. Her cheerful and generous personality was revealed, and she could chat with uncles and aunts enthusiastically even if they had no need to enroll in her classes. She did not have the inferiority complex and cowardice that came from a small place.
Zhiyi had a harder time. Her introverted personality made her feel a little troubled, so she changed her strategy and focused on the number of orders she distributed. Unlike Fang Wei and Cailing, who did not have more targeted conversations, she just distributed the orders, and when she saw interested parents, she would pull Fang Wei or Cailing over to chat.
Gradually, the three people's individual efforts turned into such tacit cooperation. Zhiyi was mainly responsible for dispatching orders, Cailing chatted while dispatching orders, and Fangwei was responsible for negotiating orders and talking to parents that the two of them could not handle. In this way, the efficiency was actually higher.
Before I knew it, it was already past eleven o'clock.
The sun outside became hotter and sweat broke out on the foreheads of the three people.
"Okay, that's enough, let's take a break."
Fang Wei looked at the time and called back Cai Ling and Zhi Yi who were nearby.
"What time is it?"
"It's half past eleven."
"So fast!"
"Have a drink."
Fang Wei unscrewed the cap of the mineral water bottle and handed it to Cai Ling.
Cai Ling raised her head, gulped down a few sips through the air, and handed it to Zhiyi.
Zhiyi raised his head, gulped down a few sips, and handed it back to Fang Wei.
Fang Wei drank the rest of the water in one gulp and handed the empty bottle to an old lady who was picking up trash with a sack nearby.
The classes at the Children's Palace were almost over, and the students who were attending training classes inside came out one after another, some in groups of three or four, and some were picked up by their parents.
Cai Ling felt both envious and not envious. She envied them for having classes to attend, but not envious of them for having to attend classes during the summer vacation.
"If I have a baby in the future, I will definitely let him have a good time!" said Xu Cailing.
"Ah? I think just playing isn't enough. We still have to learn something..." Liu Zhiyi said.
"...Aren't you guys thinking too far ahead?" Fang Wei complained.
"What about you? Will you let your baby go to class in the future?" the two girls asked curiously.
“…We’ll talk about it later!”
It's really a headache. Just thinking about it makes it hard to make a decision! I want my son to be successful, but I'm also afraid that he will suffer. It's better to hope that the father will be motivated and worry-free!
...Wait! Will my son also rely on me, his father, to make progress in the future?!
Can't there be both the older ones making progress and the younger ones making progress, and I just enjoy myself in the middle?
"How was your first morning on the job?"
"Hehe, it feels pretty good! I, I feel like I won't be afraid no matter who I talk to now!" Xu Cailing said with a smile.
"I also feel like I'm not that nervous anymore. At the beginning, I was always worried that I would annoy others, but it seems like no one cares that much..." Liu Zhiyi also said.
"That's for sure!"
Fang Wei smiled and said, "If it were me, and two pretty girls handed me flyers, I would be eager to say a few more words!"
"……rogue!"
"……abnormal!"
"……satyr!"
“…Shrimp head!”
“…?? What are you doing? I was just giving an example!”
As he was talking, a pretty girl came over with a stack of flyers and handed one of them to Fang Wei with a smile:
"Handsome guy, our restaurant is newly opened! We have a wide variety of dishes! We also have a big discount now! Do you want to come and take a look?"
Xu Cailing and Liu Zhiyi stared at him together.
Fang Wei just felt uncomfortable all over, and quickly waved his hands and said: "Thank you, no thanks..."
The two girls' expressions softened then, and they put the remaining flyers in his hands.
Wen Susu also called:
"Fang Wei, where did you go?"
"We are here at the Children's Palace."
"It's almost time to come back for dinner! Come back first!"
"it is good."
After hanging up the phone, the three of them took the bus back together.
When we got back to the store, it was almost twelve o'clock.
Aunt Wang cooked at home and delivered the food to the store.
Wen Susu and Xie Yuxin had already returned from the job market and were setting the table, waiting for the three of them to have dinner together.
"Sister Susu, you're back!"
"Yeah, I thought you were delivering orders nearby. Why did you run so far?"
"Hey, there are more interested customers at the Children's Palace!"
"That's true! Very clever! Wash your hands quickly and eat first~"
"Wow! What a feast! I'm so hungry too!!"
Aunt Wang cooks home-cooked meals. When she has to go to work, she follows Wen Susu's instructions, packs the meals prepared at home and sends them over, and they go home together for dinner in the evening.
After a busy morning, not to mention Fang Wei, the two girls were also very hungry. The food tasted especially delicious after the work.
"Sister, have you recruited teachers at the job market?" Fang Wei asked.
"Well, I have arranged for two teachers to come for an interview this afternoon. We will see which one is suitable then."
Wen Susu picked up the flyers the three of them brought back and flipped through them. She had given them about a hundred in the morning, and now there were only 20 or 30 left. In terms of flyer distribution efficiency, it was definitely very low, but she didn't insist on sending out a lot of flyers. Anyway, they were only recruiting 20 students, and if they were a week or two slower, they would probably be able to recruit all of them...
"How was your work today? Are you tired?"
"Not bad! Not very tired!"
“Have you met any interested parents?”
"Have!"
"Hmm? How many are there?"
"Twenty-six!"
"puff--"
Wen Susu was so shocked that she almost spit out her food. She asked in disbelief, "How many? Twenty-six?!"
"Yes, and one of them has already paid the deposit. The others have also made an appointment to come to our studio tomorrow or in the afternoon to take a look. We have also left their parents' contact information."
As she spoke, Xu Cailing took out a small notebook, which contained all the contact information left by parents who were very interested in having their children at the Children's Palace that morning. After all, it was quite a distance away from here, otherwise most of them would have been brought directly back to the store to pay the deposit.
Wen Susu: “…”
Wen Susu put down her chopsticks and took the small notebook with a serious face. She looked at the parents' phone numbers, the courses they wanted to sign up for, and some of their respective information. Everything was basically clear at a glance.
"Sister Susu... is it too little? We will definitely work harder in the afternoon!"
"..."
After a while, Wen Susu took a deep breath and gave the three of them a thumbs up:
"It's not too few, it's you guys who are so awesome! It's only been one morning?! You found more than 20 potential parents?! I saw that you didn't send out many flyers, I thought..."
“Because we don’t send it to everyone we meet…”
In other words, the messages are sent to more accurate parents.
After all, they were just three kids who graduated from junior high school and had no work experience, but they were able to find customers so accurately and negotiate more than 20 orders of intent. This really surprised Wen Susu!
Even if only one-fourth of the parents on these interest lists sign up, that would still be five or six people! At this rate, wouldn't it take less than two days to fill the 20-person enrollment?
"You guys are so capable!"
Xie Yuxin, who was also a teacher, was also shocked. No wonder Su Su always said that her students were amazing. Compared with Su Su's students, his students were like two different creatures!
"Susu, have you given them enhanced training?"
"I do not have it!"
Wen Susu straightened her back proudly, looked at the twenty-six expressions of interest, and laughed: "My students are really amazing!"
"Aiya! You look so proud~!"
"~~~"
(End of this chapter)
