Chapter 211 Lu Shan, how much more do you have in your stomach?
“The design must be distinctive and catch the eye, and then the characteristics must be fixed, so as to form brand continuity.”
"When people mention a certain series of Shenchuan computers, they will naturally think of its characteristics, and they will be able to recognize our products immediately when they see them. Only when we achieve this level can we say that the design is qualified."
Lu Shan put forward specific requirements, and Wu Jun nodded repeatedly.
In fact, many of Shenchuan’s products are made by a group of older people, whose aesthetics are naturally different from those of young people. If they don’t listen to what young people have to say when designing, then they will not be able to sell their products.
After listening to this, Wu Jun raised a very realistic question: "How many series should we make? Three? High-end, mid-range and low-end? Do we need to create different levels and differences to seize the market?"
Lu Shan flatly denied it: "No! Just one series! Shenchuan Company does not have the strength to operate three series now. It is enough to do one series well!"
"Shenchuan must focus on the ultimate cost-effectiveness, so that people who hate our brand will have to buy it. If they don't buy it, they will feel that they are losing out. The cost-effectiveness must be achieved to this extent!"
“I’ve thought of a name for the series.”
"Shenchuan Fuxi K1. K is the code for Shenchuan Fuxi, which stands for cost-effectiveness, and 1 stands for the first generation. The focus of this series is speed."
"For the motherboard, just buy a second-tier motherboard made in China. For the chip, buy a mid-to-low-end version from AMD with a frequency of . For the graphics card, use an ordinary low-priced discrete graphics card to ensure that you can play games. The storage space does not need to be too large, 500GB is enough."
"AMD? Can it work?"
"Don't worry, BanSi C8 can integrate all these resources and make perfect use of them. It will definitely not lose to computers two levels higher." Lu Shan is full of confidence. The C8 memory stick that is about to be launched will be three times faster than the current high-end models and about eight times faster than the mainstream ones. With such a speed, are you still worried that there will be no market?
"Oh, right, the slot is still a DDR3 slot. We use an interface converter to convert it. After we clear out the existing inventory of notebooks, the new batch of motherboards will be produced according to the specifications of BanSi's memory sticks. Western regulations are no longer applicable to our memory sticks."
Lu Shan gave special instructions to Wu Jun, and Wu Jun rearranged the production details afterwards.
For the appearance, Wu Jun found some younger designers, basically students at art colleges, to let young people represent the product for young people.
After looking at more than a dozen design plans, Lu Shan decided to adopt one of them.
The design is more like a thick laptop, but the corners are rounded, giving it a sense of a round earth and a square sky.
The overall look is very grand, the outer shell is symmetrical, but it is not rigid, but has a certain sense of layering, and looks like a spaceship.
The shell is not glossy but has a matte texture, and the keyboard is a chocolate keyboard which is convenient for typing.
The other details are not too entangled.
The LOGO is the ancient Chinese character Fuxi. After artistic design, the entire LOGO looks like a god flying in the sky on a cloud. The two characters Fuxi are designed to look like a human figure, which is very clever.
There are multiple colors to choose from, including black, blue, red, and white, to meet the tastes of different people.
Once you've chosen the look, you need to decide how to sell it.
Based on his experience before rebirth, Lu Shan proposed two sales methods.
The first one is naturally offline sales. The Shenchuan flagship store is established for exclusive sales and does not support franchising. In this way, the details of the sales can be controlled, such as the most important price. At the same time, the flagship store must also assume the responsibility of after-sales maintenance to relieve consumers' worries.
The second way is to sell online, and the price must be the same for both online and offline! The platform for online sales is Maobao, and has little presence, so it doesn't matter.
If we do this, prices will be transparent and it will be the same no matter where we buy them, so there will be no psychological gap.
The most important thing is that no matter you buy it online or in a physical store, you must have proof such as a warranty card, so that consumers can have maintenance done at an offline flagship store based on the purchase record. If the store is too far away, you can send it directly to Shenchuan and have Shenchuan arrange repairs.
If you buy it from other channels, you have to add some additional fees. Who would work for free?
"By the way, prices must be stable. You can't increase or decrease them randomly."
“No promotions?”
"It depends on the timing! Random price increases and price cuts will make consumers feel that they are being fooled. Don't sell at the same price today and then slash the price of the old model tomorrow because of the launch of new products. This will make people feel that they are being cheated, and the image of Shenchuan Computer as a non-value-preserving computer will be fixed!
So if we are going to lower the price, we have to announce it in advance and gradually lower the price of the old models so that everyone can accept it. Those with a small budget can wait a little longer, and those with a large budget can just buy the new one, taking care of different groups of people.”
Wu Jun is now completely convinced by Lu Shan. He originally thought that Lu Shan was only good at scientific research but cautious in business. Now it seems that he is simply a business veteran. Where did all this experience come from?
How can they control the reactions of consumers and the market so accurately? Now even I can't help but buy a Shenchuan laptop.
"It will take about half a month to get the mold ready for the exterior design, and then we can start producing new models."
"Okay, sell the existing models as soon as possible. Our highlight is the brand new Fuxi K1. We will produce 3999 units for trial use. The price is yuan."
"I have calculated the cost of the divine ship. If we sell it at this price, we will still have a 20% profit."
"We can start the early promotion and publicity. We should expose the configuration and design appropriately to attract everyone's attention. I will promote it on Jiyue Browser at the same time. I'll leave the promotion on other channels to Mr. Wu!"
"Good!" Wu Jun felt that he had been taught a good lesson today. He had been doing business for so many years and thought highly of himself, but this was the first time he was taught by such a young person. It was a wonderful feeling. In fact, Lu Shan was just reborn once. He had seen the twists and turns of his previous life. It was natural that he could beat everyone who guided the past from the perspective of the times.
The Shenchuan started production working overtime.
Lu Shan finally rushed back to Jiangzhou's BanSi Company. He had a lot of things to do, the first of which was to relocate the production line.
The core components are still made here, but most of the subsequent processing is handed over to Shenchuan. By making good use of the production lines there, the number of workers can keep up with the output.
Zhang Kaifeng and Liu Wenjie looked haggard but excited. Lu Shan was truly amazing!
When the factory was full of inventory, Lu Shan asked them to produce as much as possible, saying that there would definitely not be enough in the future.
At that time they didn't quite believe it, but now they see that the number of orders Lu Shan has brought back is frightening. Fortunately, a lot of production links can be transferred out, otherwise these two people would be really exhausted.
"Two seniors, you have to go on a business trip to guide the transformation of the production line at Shenchuan Company. You don't need to watch here for a short time. These workers are enough."
Zhang Kaifeng and Liu Wenjie were out on a business trip, so Zhang Lingxi temporarily took charge of the factory's production.
Lu Shan immediately went to Jiyue Company, as he needed to develop a publicity plan.
As soon as he entered, he was discovered by everyone, and Lu Shan took the opportunity to gather everyone together.
At the beginning of the meeting, Ma Lijuan joked with Lu Shan: "Hey! Boss Lu is back? Is the Shenzhen Stock Exchange going well?"
"It went smoothly, the cooperation was successful, and we got a lot of orders." Lu Shan was very warm and he was in a good mood.
"I know all this, but you've been gone for so many days, and we miss you so much! Weiwei, am I right?" Ma Lijuan asked Qiao Weiwei mischievously.
"Um, yes..." Qiao Weiwei blushed.
"That's good! By the way, who was the one who went to Shenzhen with you to do business?"
Ma Lijuan actually knew Zhang Lingxi's name, but she deliberately didn't say it. If a marketing person can't even get this little information out, then his work is in vain.
"It's Senior Zhang Lingxi from our school. We worked together to create the new material."
"Oh!" Ma Lijuan looked as if she had suddenly realized something. Qiao Weiwei couldn't help but twist her because of her asking for a beating.
Qiao Weiwei spoke up to stop Ma Lijuan: "You asked these nonsense questions as soon as Lu Shan came back. Don't delay the important work!"
Lu Shan said without any airs: "It's okay. We are still short of a few people. Let's chat."
"See! Lu Shan said it's okay, why are you in such a hurry!" Ma Lijuan smiled even more brightly, making Qiao Weiwei laugh.
At this time, everyone gradually arrived and ate some melon.
Zhang Lingxi and Lu Shan went on a business trip to Shenzhen together. In fact, everyone knew more or less about it and were speculating about their relationship.
Now that Lu Shan was so frank, no one thought too much about it. The status quo was Lu Shan's business, so why should the people below ask about it?
"If there is a chance, let's sit down and have a meal together and get to know each other. There may be many opportunities for cooperation in the future." Lu Shan was very casual and chatted with everyone for a while.
The meeting started quickly. Lu Shan did not discuss the cooperation with Shenchuan Company right away, but first asked about the specific operating conditions of Jiyue Company during this period.
"Our revenue is relatively stable. Although it is not as fast as before, it is still increasing by 20% month on month."
Zheng Kaige felt a little regretful. It was really exciting to see the 500% increase every month before. When can such a grand occasion happen again?
Lu Shan was not overly surprised. In the early stages of the company's development, the base was small and the growth rate looked considerable. The current situation might be relatively normal.
"Our current business has entered a bottleneck period because the sales of the mobile phone manufacturers we invested in and cooperated with have not improved. The mainstream companies are still Motorola, Nokia, and Samsung."
"This has caused Jiyue's market share to decline slightly."
Zheng Kaige already had some concerns at this time:
"UC's move was huge. It created similar content based on our approach and, with strong funding, attracted many well-known traditional media to come over, taking away a lot of customer traffic."
"It is said that UC has also negotiated with some novel websites to join, and it seems that they have not even bought the copyright. They just provide links for users to read the novels directly for free. Here we actually spend money to create content, which has a huge impact."
"Boss...we..." Zheng Kaige hesitated to speak.
(End of this chapter)
