Chapter 148 Lu Shan's Ambition
"Boss, you are back."
Lu Shan is much younger than Zheng Kaige.
Therefore, it was not appropriate for Zheng Kaige to call Lu Shan "Brother Shan", and it also felt strange to call him "boss", so he just called him "big brother" later.
Zheng Kaige slurped the instant noodles into his mouth.
Then he tore off a piece of toilet paper and simply wiped his mouth.
He quickly took out his cell phone from his bag.
Then click to find the downloaded UC browser.
Uc Browser has disconnected from the server.
So after clicking it, it shows that it cannot connect to the server.
"This has been going on for three days."
"UC was also attacked. This is really strange."
"Does this prove that the attacks on our Extreme Browser sales have nothing to do with UC?"
"After all, there is no such thing as someone who slashes someone once and then slashes himself 10 times."
"And the technical staff at UC is really too poor. It's been more than 48 hours, why hasn't the server been repaired yet?"
Zheng Kaige's description made Lu Shan burst out laughing.
Uc really cut himself 10 times.
After all, after being attacked, Jiyue Browser returned to normal in less than 48 hours.
And UC has been more than 48 hours now.
Of course Lu Shan knew what was going on, but there were some things he couldn't say.
He laughed and said, "Maybe, who knows, anyway it wasn't us who did it."
Zheng Kaige did not delve into this issue.
Due to the impact of the attack on UC, the number of downloads of Jiyue Browser has skyrocketed in the past two days.
Another wave of merchants or advertising platform providers contacted Zheng Kaige via email.
I hope to be able to advertise on the Jiyue browser.
Lu Shan asked Zheng Kaige to carefully analyze the types of these commercial advertisements.
“There are three principles.”
"The first principle is that we do not accept advertisements involving medicines."
"The second is that we will not accept advertisements involving products without any quality certification."
"The third is that we will not accept ads that are exaggerated, false, pornographic or gambling."
The reason why Lu Shan made these three requests.
I also hope that Jiyue Browser can go further and continue to provide points for myself.
As Lu Shan spoke, Zheng Kaige looked at his form.
These forms clearly indicate the product content of the advertiser.
As expected, about one-third of them are related to drugs, pornography and gambling.
"Okay, I understand. I'll give you the rest of the list after I sort it out."
It's already 9pm.
Lu Shan originally planned to let Zheng Kaige go back and rest.
But thinking that Zheng Kaige is in the company anyway, some things will be the same if I say them today or tomorrow.
He arranged some work for Zheng Kaige.
"During this period, we must seize this wave of dividends from mobile Internet."
"I don't expect UC to recover anytime soon."
"For users who don't have a browser available, the only choice is us."
"We must seize this opportunity and occupy the market as soon as possible."
Zheng Kaige is also thinking about how to seize the market as soon as possible.
Now Jiyue has tried every possible means to pre-install Jiyue browser on mobile phones.
It can be said that all users who can be expanded have already been expanded.
But Nokia's Symbian system still doesn't have a good solution.
Just when Zheng Kaige was thinking about what to do.
Lu Shan said: "The method we used before was to let users passively use the Extreme Browser."
"Now we have to change our strategy and let users download actively."
"Download actively?" Zheng Kaige was unable to react for a while.
“You mean we should make the content better?”
This made Zheng Kaige a little confused.
Most of the information of Jiyue Browser is crawled from the Internet.
How can we make information better?
Looking at Zheng Kaige like this, Lu Shan felt that it was a bit difficult for the young man.
In this world, few people except Lu Shan have a God's perspective, and no one knows how the competition in the Internet world will be in the next 10 to 20 years.
Therefore, the methods used by the Internet in later generations have never been seen in this era, and no one can even imagine it.
Lu Shan smiled and replied, "You are only half right. Enriching the content of our browser is of course an important aspect, but compared to content, money is more attractive."
"Ah!?" Zheng Kaige was confused by this.
"money?"
Lu Shan immediately turned on the computer and created a mind map.
While drawing a mind map, he explained his ideas to Zheng Kaige.
"Now our Jiyue Browser is basically profitable, which means that the revenue from the advertising service platform we provide is more than our expenses, and there is still a lot of surplus. We need to make use of this part of funds to make Jiyue Browser bigger and bigger."
Lu Shan was drawing on a mind map. Jiyue Browser provides information services - acquires a large number of users - users bring traffic - traffic attracts advertisers - advertisers bring revenue to Jiyue Browser - revenue is fed back to users.
Zheng Kaige looked at these mind maps and suddenly understood something.
Zheng Kaige said excitedly: "You mean to share part of the revenue brought to us by advertisers with users?"
Lu Shan nodded: "I do think so. We have to do two things."
“The first thing is to set up a reward mechanism for browser time.”
"If users use our browser for a certain period of time, or click on ads for a certain period of time, they will receive cash rewards."
"The rewards don't need to be too much, just one or two cents, or 1 cents or 2 cents, and that will be enough to attract a large number of users to download our browser."
"There are two ways to give cash rewards. If they are young people who have online banking or Alipay, we can transfer the money directly to their Alipay or bank cards."
"If the older users are not very good at operating these, that's OK, we can just top up their phone bills."
“The purpose of this is two-fold.”
“The first is to increase the user’s stickiness time and the effective click-through rate of ads.”
“The second is to get users to register and use the Jiyue browser to increase their stickiness.”
Many users of the mobile Internet browsers currently on the market, whether they are built-in or third-party UC, do not even register their own accounts when using them.
If users are allowed to register their own accounts when using the browser, it will definitely increase user stickiness.
Zheng Kaige was a little excited.
He looked at Lu Shan with great admiration.
He is not only good at mathematics and computers, but also has keen judgment in business.
How come UC can't come up with this idea?
Not to mention that UC is almost paralyzed now.
Even if the advantages return to normal after a period of time, there is no way to compete with Ji Yue.
Lu Shan continued: "The second thing is to improve the creative ability of our users and provide them with a creative platform, so as to achieve the excellence of our information quality."
"Most of the information we provide now is scraped from the Internet."
"Some of them were pulled from forums, and some were linked from portal websites."
"This has resulted in the quality of our information being uneven, and we are unable to have a say."
"For example, this time our Jiyue browser was attacked and pornographic links appeared."
"It is very likely that our competitors have already negotiated with the portals, so the portals have published a large amount of news that is unfavorable to us."
"As the carriers of news, we also carry news that is not beneficial to us without any precautions. Isn't this slapping ourselves in the face?"
"So we need to train our own writers and let them create on Jiyue Browser. We will pay them according to the click-through rate of their advertisements and articles."
"Our information content has become richer, the quality has improved, and we have gained the right to speak."
Lu Shan smiled and took a sip of water: "What's your opinion?"
Zheng Kaige was simply stunned when he heard this.
He quickly took out his notebook and pen and wrote down the key points that Lu Shan had just said.
This kind of business competition and operating model were something he had never heard of or seen before, and it was completely eye-opening.
In this way, the Extreme Browser can become an excellent information platform.
Everyone can be a journalist or a critic.
At the same time, everyone can also become a beneficiary of advertising.
And Jiyue Browser just needs to run this platform well.
Then you can get a steady stream of user creators and advertising traffic.
Lu Shan said: "So you have to make two modules now."
“One is the creation module, and the other is the module where users make profits after using the module.”
"Just add these two modules to our browser."
"The market share of our browser will definitely reach a higher level."
Zheng Kaige quickly said, "I'll do it right away."
Lu Shan said: "This involves program design and programming."
"It's definitely too much for one person to handle it all."
"New Year's Day is coming soon."
"Our company should recruit some people after New Year's Day."
"At least give you a complete team so that you can carry out your work smoothly."
Zheng Kaige chuckled.
The reason why Lu Shan did this.
I also have my own ambitions.
Even a crappy browser like Uc can get investment from overseas venture capital institutions through its own series of operations.
What UC can do, Lu Shan can certainly do too.
If you can get investment from venture capital institutions.
Then Lu Shan can achieve two goals.
The first purpose is that he doesn’t have to worry about money for a long time.
You can concentrate on academic and scientific research.
The second purpose is that Jiyue Browser can seize this opportunity to gain a large number of users and thereby obtain continuous and stable points.
When Lu Shan had no achievements in academic or scientific research, these points could also extend the lives of Poincare and Turing.
New Year's Day is coming soon.
Lu Shan returned to Jiangcheng County and stayed there for two days. He was just about to go back to school to prepare for his final exams.
Chen Qiyi called.
(End of this chapter)
