Chapter 559: Scary Data
Before the meeting started, the administration staff prepared tea for Luo Yang.
His eyes swept across the teacup several times, and Luo Yang always felt that something was missing in it. When he turned around, he felt his waist ache and realized that what was missing was wolfberry.
I feel sad for no reason. I am only 22 years old.
But the scene I saw when I left in the morning emerged in my mind: sleeping, tear marks, bluish, water stains, and stickiness. Suddenly I felt a sense of conquest.
"Boss, it's 9:30 now. Do you think we can start the meeting now?"
"Oh, let's get started."
Luo Yang came back to his senses and glanced around the conference room. On his left were the three shareholders He Maosong, Liu Haishan and Cai Fujun. On the right sat An Ying, the top seat. Below her sat Nayuki Tea Chief Operating Officer Zhou Linbao, Lemon CC Chief Operating Officer He Zhong, Financial Director Xu Zhenzhen, Human Resources Director Guo Xiaoya, Marketing Director Zou Yimin, Purchasing Director Yu Chenglin, Director of the Board Office Xi Yuwei and other senior executives.
Since it is a quarterly financial briefing, the first person to report is naturally the financial director.
"Good morning, Chairman, Mr. He, Mr. Liu, Mr. Cai, Mr. An, and all colleagues. I will now report to you the company's first quarter financial summary data."
Xu Zhenzhen can be considered as one of the first employees to join the company. After some experience, she has acquired some of the aura of a senior executive. Now she can report her work in front of so many leaders in a very professional manner.
“First, you will see Nayuki’s financial revenue statement for the first quarter of 2012.”
After the meeting started, the PPT table projected on the screen was clearly displayed in front of everyone.
After a year and a half of formalization and institutionalization, the company's financial reporting formats and forms have been fixed. The tables shown to everyone show the number, business hours, sales revenue and single-store sales data statistics of Naixue's four-level stores.
"As of March 2012, 3, Naixue had 31 A-level stores, with an operating period of 45 months in the first quarter, sales revenue of million yuan, average monthly sales of million yuan per store, the highest monthly sales of million yuan per store, and the lowest monthly sales of million yuan per store."
Although only five A-level stores were added in the entire first quarter, when the overall financial data came out, almost everyone in the conference room expressed a slight surprise.
We are all workplace elites, and we still have a vague impression of the summary report data from the end of last year. In the whole year of 2011, the A-level stores were open for nearly 200 months, and the annual sales revenue was nearly 3 million yuan.
But looking at the revenue data of A-level stores in the first quarter, it is almost more than half of last year's full-year revenue. At this pace, it will not be a problem for the annual sales revenue of 2012 to exceed 8 million yuan.
In fact, this is not surprising. In the fourth quarter of last year, a number of A-level stores were newly opened, and many of them had been in operation for less than one month. However, in the first quarter of 1, the 12 stores that had been opened before were in full operation for three months.
These stores alone contributed 120 months of business hours.
Everyone quickly understood this truth, so when they read the following lines of data, they felt very excited.
Especially for He Maosong and others, these are data that are actually related to their income.
"As of March 2012, 3, Naixue had 31 B-level stores, with an operating period of 92 months in the first quarter, sales revenue of million, average monthly sales of million per store, the highest monthly sales of million per store, and the lowest monthly sales of million per store."
For the same reason, because of the large base of old B-level stores, the data reflected in the first quarter is even more frightening, so that the 15 newly expanded stores are almost negligible.
And because of the Lunar New Year in the middle, single-store sales in the first quarter were generally higher than the annual average, which is one of the reasons why the data is so encouraging.
In 2011, Class B stores generated sales revenue of more than 4 million yuan. It now seems that it will not be a problem for the sales revenue to exceed 2012 billion yuan in 13.
This is a bit scary because there are more C-level stores and old stores.
"As of March 2012, 3, Nayuki had 31 C-level stores, with an operating period of 173 months in the first quarter, sales revenue of million, average monthly sales of per store, the highest monthly sales of million per store, and the lowest monthly sales of per store."
Last year, the sales revenue of C-class stores was close to 6 million yuan. Now, in the first quarter, it has reached over 4 million yuan. According to the current expansion speed of new stores, the sales revenue for the whole year of 2012 is likely to reach 18 billion yuan.
"As of March 2012, 3, Naixue had 31 D-level stores, with an operating period of 50 months in the first quarter, sales revenue of million, and average monthly sales of million per store, with the highest monthly sales of million and the lowest monthly sales of million."
In the first quarter of 2012, D-class stores expanded the fastest. Because of the small base before, their sales revenue increased the fastest. Last year, the annual revenue was only more than million, but in the first quarter of this year, it exceeded million.
At this rate, it is not impossible to achieve sales revenue of 5 million yuan for the whole year.
"My goodness, if the situation continues to develop like this, won't the annual sales in 2012 exceed 44 billion?"
Before Xu Zhenzhen switched to the next page of the PPT, Liu Haishan couldn't help but interrupt: "Just for the Naixue brand, the annual profit is over 1 billion, which is more than double that of last year. My goodness, this fat gain is too fast, isn't it?"
He Maosong opened his mouth, but finally suppressed the urge to speak.
As for Cai Fujun, he had already been looking at Luo Yang with eyes sparkling with excitement.
"Director Xu, please continue!"
Luo Yang did not express any emotion, because because of An Ying, he actually knew roughly about Naixue's performance in the first quarter in mid-March. Of course, this was also within his expectations, otherwise he would not have said at the dinner party hosted by the Chamber of Commerce that Naixue was worth 3 billion.
Now it seems that 100 billion is even a bit underestimated.
When Naixue's fourth-level stores reach 600 and become complete, the total number of business hours throughout the year will exceed 7200 months. Coupled with the increase in the unit price of milk tea caused by monetary inflation, Naixue's annual sales revenue is likely to reach tens of billions.
No matter which institution comes to evaluate it at that time, Naixue’s valuation will not be less than 20 to 30 billion!
It's a bit hot, especially since 45% of the shares are in the hands of He Maosong and his team.
After Luo Yang finished speaking, he subconsciously glanced at An Ying and happened to meet her eyes.
It seemed that she was worried too.
As a result, the two of them did not pay too much attention to the subsequent financial data about Naixue's profits and expenses. It was not until the report of Lemon CC began that Luo Yang pulled his scattered thoughts back and focused on the PPT table.
"The above is Naixue's first quarter financial data report."
While switching the tables on the projection screen, Xu Zhenzhen said, "Next, I will report Lemon CC's financial data for the first quarter to all leaders and colleagues."
Now the company's executives all know that Lemon CC has already reached an agreement with Sequoia Capital on financing. When the number of Lemon CC stores expands to the agreed scale, it will receive an injection of million yuan to accelerate the company's expansion.
So when Xu Zhenzhen mentioned Lemon CC, the whispers in the conference room stopped immediately and everyone turned their attention to the projection screen.
“截止2012年3月31日，柠檬CC在营业店铺698家，筹办中的店铺数量达到507家。”
As soon as this number was announced, there were exclamations in the conference room.
I remember that when we took stock at the end of last year, the number of Lemon CC stores in operation was less than 400, and there were just over 200 stores about to be opened. Now, only three months have passed, and the number of stores in operation and in preparation has exceeded 1200!
At this rate of expansion, the goal of opening 2000 stores may be achieved by the end of the first half of the year.
Then with the million yuan injected by Sequoia Capital, everyone can imagine how fast Lemon CC's expansion pace will be in the second half of the year. Perhaps it is not impossible to achieve the expansion goal of 5000 to 6000 stores throughout the year.
"As of March 2012, 3, there were 31 model stores in total, with a total operating time of 150 months, total sales of million yuan, an average monthly sales of yuan per store, a maximum monthly sales of yuan per store, and a minimum monthly sales of yuan per store."
In the first quarter, the Lemon CC model store not only expanded rapidly, but also achieved sales revenue exceeding that of the whole of last year.
As for the whole year, this number cannot be estimated because in the next three quarters, the number of new stores will increase, and no one knows how many model stores there will be nationwide by the end of 2012.
Maybe even 800.
"As of March 2012, 3, there were 31 non-model stores in total, with a full year of operation of 548 months, total sales of million, average monthly sales of per store, the highest monthly sales of per store, and the lowest monthly sales of per store." The number of non-model stores is expanding at a faster rate, making it even more impossible to estimate full-year data.
And everyone knows that Lemon CC will open up the agency market either at the beginning or at the end of the third quarter, and another highly profitable revenue item will be added to the year-end report data.
"Even though the current data is a little off, Lemon CC is expanding very fast. According to my estimate, the annual sales revenue will definitely not be lower than Nayuki's 44 billion."
At this time, He Maosong couldn't help but speak up: "With the two brands combined, I wonder if there is a chance to hit 10 billion in sales this year!"
100 billion in sales.
According to the general profit of the milk tea industry, that would be 30 to 40 billion yuan.
Luo Yang did not stop everyone in the meeting room from discussing enthusiastically.
Because he did not plan to discuss the next development plan at today's financial briefing, some things could only be discussed between him and An Ying behind closed doors.
In particular, it involves using Sequoia Capital's money to expand its own channels and prepare for the next step of transformation.
How can such a thing be discussed at a meeting?
Influenced by these factors, the meeting, which was originally scheduled to last all morning, ended just after eleven o'clock.
Luo Sheng Tang had the chairman's office. After the meeting, He Maosong, Liu Haishan and Cai Fujun all followed him to his office, where they drank tea and imagined a bright future.
"Today's financial meeting really scared me. I had been planning to get out of the predicament half a month later, but now it seems that I should get back the shares pledged in the bank as soon as possible."
Liu Haishan said with a smile while smoking a cigarette: "When I was discussing mortgage with the bank last year, they estimated that my shares were worth only over 5 million yuan. Now that I think about it, I really want to slap them. Not to mention or million yuan, I won't sell them even if they give me million yuan!"
Having been in the business world for more than ten or twenty years, I do have some experience.
Naixue's value is obviously increasing. Liu Haishan holds 15% of the shares, which may be worth one billion yuan, or even two or three billion yuan in the future.
"It's incredible to think about it."
Cai Fujun held the teapot in his hand to help Luo Yang add water, and sighed: "I still remember the discussion about the investment in the bathroom a year and a half ago. At that time, I was steamed like a cooked lobster, just for an investment of 1500 million. Who would have thought that this day would come?"
After the last investor cocktail party, He Maosong had a new understanding of Luo Yang.
From being high above at first, to looking down later, to being vaguely on the same level, now one needs to look up slightly.
Because he knew that Luo Shengtang was just one of Luo Yang's more profitable industries. In the future, the main asset value of the three of them might be in Luo Shengtang's shares. But for Luo Yang, it was just a money-making enterprise that could be sold at any time.
The gap between the two will only get bigger.
Thinking of this, he couldn't help but look at Cai Fujun.
The three old friends are so familiar with each other that they can't be any closer. He Maosong can feel that Cai Fujun has completely turned to Luo Yang, and it seems that he is ready to hold on to this thigh in the future.
Although Liu Haishan appears to be careless, he is actually a very meticulous person, otherwise he would not have been among the first batch of people to become rich.
His attitude towards Luo Yang
He Maosong is a little unpredictable.
As for himself, I think he needs to make some changes.
Luo Yang is so young now, and there is huge room for his growth in the future. Unless there are any accidents, this young man will definitely become a giant in the future. Even if you don't follow his circle, you can't ruin his relationships.
"Brother Luo, you said last time that you wanted to make a movie, how is the progress now?"
He Maosong took the initiative to talk about other topics in order to get closer to Luo Yang, because the investment in this film was made by the three of them, but the beneficiary was Luo Yang, and he said that this would increase his favorability.
"It's already in preparation, and we started casting last month."
Luo Yang replied with a smile: "We plan to start filming in May or June. Then we can all gather in Jinling and support this movie!"
"Jinling?"
Liu Haishan was surprised and asked, "Why did you choose to start filming in Jinling?"
"The script I chose has a university scene, and I need the image of the French plane trees in the university in Jinling, so I plan to shoot it at Nanjing University of Science and Technology."
There was nothing to hide, Luo Yang told them the truth about the script.
"Youth nostalgia theme, about campus love"
Cai Fujun laughed and said, "Only a college student like you can think of such a beautiful picture. The three of us who haven't even finished high school can't understand it. All we can think of are the long legs in the club box. Hahaha!"
"Tsk, Lao Cai, you are tempting me!"
Liu Haishan smacked his lips and said, "No, I'll treat you tonight, let's go to Platinum Palace."
"Hey, Gusu is still waiting for your arrangements, and this is the Magic City, how can we let you come?"
Cai Fujun interrupted and said, "I have to treat you today."
Luo Yang smiled bitterly: "Three elder brothers, my schedule this afternoon is all scheduled until the end of get off work, and I have to go to Kunpeng Technology tomorrow morning to listen to the first quarter financial report. Can we just have a drink tonight?"
"No, it has to be two games."
Liu Haishan waved his hand and said, "At most you can drink less liquor in the first round. I will allow you to drink less than half a catty!"
Ha ha.
Luo Yang was thinking, should I bring An Ying with me tonight and get all three of you drunk in the first round!
What a coincidence, just as I thought of An Ying, she knocked on the door and entered the office.
"Boss, the plan for early dividend distribution of the company's first quarter profits has been completed. It happens that Director He, Director Liu, and Director Cai are all here today. Do you want me to explain the plan to everyone?"
Early dividends?
He Maosong and his friends' eyes lit up when they heard the news.
Who doesn’t like to share money?
But An Ying wasn't done yet.
"In addition, the group's headquarters has also established a charitable foundation. I'm thinking whether the subsidiaries should also contribute some money to support it. Let's not talk about reputation for now, but at least it can be used to deduct part of the tax at the end of the year, right?"
Charitable foundation?
When did Luo Yang establish the charitable foundation?
Taking out money is not something that people like to hear.
He Maosong, Liu Haishan and Cai Fujun all showed surprised expressions and turned their eyes to Luo Yang.
(End of this chapter)
