Chapter 519: Confrontation, it seems worth a try
Although the mobile Internet industry is booming right now, the Internet wave has not completely passed.
At this investor reception, many small and medium-sized start-up companies from Jiangsu and Zhejiang regions flocked to seek financing channels.
At the party, there were always people surrounding the heads of many investment institutions such as Sequoia Capital, IDG, and Hillhouse Capital. It would be an understatement to say that they were popular.
Fortunately, Luo Yang made an appointment with Shen Nanpeng to find a place to talk after the party.
"Mr. Luo, I'm so sorry. You saw it tonight. You can't leave even if you want to."
The hotel's cigar bar was booked by An Ying. Luo Yang came and waited before the cocktail party ended, but Shen Nanpeng didn't arrive until almost nine o'clock.
He was taking off his coat while saying sorry.
There were not many people in the room. Song Wan and Yu Haiping had left early, leaving only Luo Yang, An Ying, Dong Xuan, He Maosong, Shen Nanpeng and his assistant Cao Lingfeng, a total of six people, sitting in a circle around the sofa.
"Look at Mr. Shen's face glowing, it seems that he has gained a lot."
Luo Yang asked with a smile: "Champagne or whiskey?"
"Let's have some whiskey. We've been drinking champagne all night, and it's soft and tasteless. Besides, this is a cigar bar, so you have to be suitable for the occasion, right?"
Shen Nanpeng responded with a smile and shook his head, saying: "I thought I would encounter some eye-catching projects, but after one night, there are only two or three projects worth paying attention to, and we still have to see how they grow in the future."
"Shouldn't it?"
Luo Yang was surprised and said, "There are many innovative projects in the Jiangsu and Zhejiang areas, especially in Zhejiang Province in recent years."
As we all know, because Alibaba is in Hangzhou, many Internet entrepreneurial projects have been launched in this city in recent years. To exaggerate a little, there are thousands of companies with the name of Internet.
“It’s a lot, but nothing new.”
Shen Nanpeng shook his head, then nodded to An Ying who was pouring wine for him, and continued: "The boom of the Internet industry is almost over, and the boom of mobile Internet has not really formed, so it has been in a vacuum for the past one or two years."
At this point, he paused.
"Like your shared bike project, from my personal opinion, it might be better to start it two or three years later."
He is indeed a big shot in the investment world. Although he does not work on projects himself, his judgment of the market is still so sharp.
Dong Xuan, who had been roasting cigars, handed the finished product to Shen Nanpeng.
"Thank you!"
Shen Nanpeng took the cigar and asked with a smile: "Haven't you asked these two yet?"
"Dong Xuan, deputy president of the Pudong branch of Yongcheng Bank."
Without Luo Yang saying anything, Dong Xuan introduced herself directly: "I have long heard of Mr. Shen's name. It is only through Mr. Luo's relationship that I have the opportunity to meet you this time!"
He Maosong naturally followed up the conversation and introduced himself.
"Boss Luo, I believe Boss An should have reported the relevant situation to you before."
Since another shareholder of Luo Sheng Tang was also there, Shen Nanpeng naturally changed the topic to the theme of the evening.
"Yes, Mr. An specifically reported to me yesterday on the progress of the negotiations."
"What does Mr. Luo think?"
Shen Nanpeng looked at Luo Yang with a smile on his face: "Before the cocktail party started, I heard Assistant Cao say that Mr. Luo had another story. I don't know..."
"Let's estimate the price based on the existing negotiation basis first."
Luo Yang was not in a hurry to throw out his ideas: "I have looked at the previous evaluation system and I don't think there is any problem. Based on this, I think it should not be a problem for Lemon CC to be valued at 40 billion yuan."
"Since Mr. Luo recognizes this evaluation system, he should know that the 2000 direct-sale stores opened by Lemon CC in the early stage have basically developed all the first-tier cities in Beijing, Shanghai, Guangzhou, Shenzhen and even some economically developed third- and fourth-tier cities in the Yangtze River Delta and Pearl River Delta regions."
When it comes to practical issues, Shen Nanpeng is no longer as easy to talk to as before.
He puffed on his cigar and smiled as he said, "The remaining directly-operated stores, even if there are 3,000 to 5,000 of them, are mostly located in economically underdeveloped third- and fourth-tier cities. Except for a few stores in the city's commercial center, the revenue potential of the remaining stores is very low."
This is true.
In some cities in the Midwest, excluding the stores in the commercial center, the monthly sales of a single store in other places may be only a few hundred thousand.
If calculated according to the evaluation system, the coefficient is even as low as , and the revenue-generating efficiency cannot be compared with that of stores in developed areas.
After Shen Nanpeng finished speaking, not only An Ying, but also He Maosong, had obvious changes in their expressions.
"But Mr. Shen forgot about the franchise store."
Luo Yang responded confidently: "I don't deny that Mr. Shen's comments just now make sense, but in the area Mr. Shen mentioned, franchise stores have to charge franchise fees, management fees, brand operation fees, and raw material delivery fees. Some of these benefits are one-time, while others are income that will continue to exist as long as the store exists."
"Even so, how much profit do you think this will bring?"
Shen Nanpeng is not someone who is easily fooled: "Don't forget, Lemon CC itself is positioned in the low-end market, so the fee will probably be correspondingly low, right?"
"Yes, Lemon CC is positioned in the low-end market, which is well known."
Luo Yang turned his head and looked at An Ying: "How much is it per cup?"
“It depends on the type of milk tea.”
An Ying didn't know why Luo Yang asked that, but she still answered quickly: "The cheapest is yuan, and the most expensive is only 5 yuan a cup."
"so"
Luo Yang retracted his gaze and rushed to look at Shen Nanpeng: "Mr. Shen, even in the third and fourth tier cities in economically underdeveloped areas, the number of stores that can be opened should be far beyond your imagination. Lemon CC can not only open in county towns, but even in township-level markets."
After he put forward this point of view, the cigar bar fell silent.
Not to mention An Ying and the others, even Shen Nanpeng fell into deep thought.
No one had ever thought that Lemon CC could open stores in the township-level market.
What's even more terrifying is that, according to this logic, in a medium-sized city, even on a street, in a large residential area, or opposite a middle school, a store can be opened.
You don’t need a large business area, just seven or eight square meters, and one person can open it.
All the possibilities stem from one reason: Lemon CC is sold too cheaply!
"The quality is not enough, the quantity is enough!"
Luo Yang spoke up, breaking the quiet atmosphere: "Boss Shen, I can say this, if Lemon CC can maintain its price while maintaining profits, we can open 20,000 to 30,000 stores across the country!"
He is not making this up. In fact, Mixue Bingcheng, which later had the largest number of milk tea shops, has more than 36000 stores in the country!
It's not just in China, it's also flourishing in many countries in Southeast Asia.
"As expected of Mr. Luo!"
Shen Nanpeng took a sip of whiskey, put down the glass and said with a smile: "You convinced me, but the valuation of 40 billion is still too high. I can only give 35 billion!"
He Maosong held a cigar in one hand and clenched his fist quietly with his free hand.
35 billion. Lemon CC, which was developed without any investment and only relied on bank loans, is now valued at 35 billion by Sequoia Capital. He holds 15% of the shares. Once the financing agreement is signed and the news spreads in the circle, it means that his shares are worth million!
I wish I could agree to it immediately on Luo Yang's behalf.
"Mr. Shen, we can't count on Japan and South Korea, but Southeast Asia also has a population of more than one billion, which is a huge market."
Luo Yang was not satisfied with the 35 billion valuation at all: "In that market, I don't know how many direct-operated stores there are, but it shouldn't be a big problem to open or franchise stores!"
"Mr. Luo, you are really..."
Shen Nanpeng looked at Luo Yang for a long time, then shook his head and laughed: "How about this, let's both take a step back and give up 38 billion!"
In Southeast Asia.
To put it bluntly, someone just opened a milk tea shop called Lemon CC and didn’t pay a penny for the franchise fee. What can you do?
"Ding~~~"
Luo Yang didn't say yes or no, he just raised his glass and clinked it with Shen Nanpeng.
The two took a sip.
Shen Nanpeng did not say anything either, just looked at Luo Yang quietly, waiting for his next words.
He was curious.
"Mr. Shen said tonight that he had not encountered any good projects, and concluded that the Internet industry has passed its peak, and the mobile Internet has not yet started."
Luo Yang repeated what Shen Nanpeng said when he first entered the cigar bar.
“I wonder if Sequoia Capital is following anyone?”
"Who?"
"Wang Xing of Rice Ball!"
"Oh?"
When Shen Nanpeng heard the information about Mi Tuan and Wang Xing from Luo Yang, his eyes narrowed suddenly.
"Mr. Luo is also following this group buying website?"
This sentence actually implies that Sequoia Capital is paying attention to this company.
"I can't say I'm paying attention, I can only say I'm interested."
Luo Yang smiled and explained, "I am more interested in their business model. Since the start of the group buying war, more than half of the group buying companies died last year. Among those that are still alive, many are ready to take off, waiting for the mobile Internet foundation to be established so that they can soar into the sky."
"It seems there is one in the Magic City as well."
Dong Xuan suddenly interrupted, "I remember it was called Hungry? It was also a group buying website."
"Yes, it's from Shanghai, and it's one of the better ones."
Luo Yang smiled and said, "Similar products include glutinous rice, handle nets, etc."
Although the topic at this time was discussing group buying websites, Shen Nanpeng looked at Luo Yang thoughtfully.
Because he knew that the topic would eventually return to Lemon CC, so what was the purpose of talking about Mi Tuan?
Group buying network, Lemon CC
An idea seemed to flash through Shen Nanpeng's mind, but due to the lack of key information, he could not connect the two.
"Mr. Shen, I plan to enter into strategic cooperation with group buying websites such as Miduan and ."
"Ok?"
"what?"
"."
As soon as Luo Yang finished speaking, everyone present, except An Ying, made sounds of surprise.
Everyone looked at him in confusion.
"By the end of 2011, the number of smartphone users in China exceeded million. According to survey reports from relevant statistical agencies, by the end of 2012, this number will exceed 2 million."
As Luo Yang spoke, he took out his iPhone and placed it on the small round table in the middle.
"With just one app, we can realize the integration of mobile Internet and real stores, so that people can buy the products they want without leaving home."
While tapping his fingers on the phone screen, Luo Yang looked at Shen Nanpeng: "This product can include Lemon CC."
Shen Nanpeng: “.”
The inspiration that just flashed through his mind suddenly lit up, and countless thoughts emerged, impacting Shen Nanpeng's thoughts.
He is a big shot in the investment community, a trend-seeker in pursuit of hot projects. Just now, the moment Luo Yang finished speaking, countless business plans in this regard emerged in his mind.
Isn't this the innovative industry based on mobile Internet that we are looking for?
Smartphones, apps, and merchants, how big a market can it create when a company combines these three together?
There are more than just Lemon CCs that can be bought?
Isn't wine okay?
Is smoking not okay?
Isn't fast food okay?
If you think about it, it seems that anything is possible.
In an instant, Shen Nanpeng quickly thought of Taobao, an online shopping platform that originally only relied on computers. Once it was moved to smartphones, it would unleash unlimited potential and its future prospects would be unimaginable.
By the way, there are also third-party payment platforms
For a moment, Shen Nanpeng's mind was in a mess, and he had already forgotten about Lemon CC.
Luo Yang didn't say anything, Shen Nanpeng didn't speak, and the cigar bar suddenly became quiet.
It took a long time for Shen Nanpeng to come out of his thoughts.
"Mr. Luo, since you have this idea, why don't you start your own business?"
Old Shen looked at Luo Yang with a smile: "From the creativity of the shared bicycle project, we can see that Mr. Luo has a deep understanding of mobile Internet. If you want to start such a company, we at Sequoia Capital can start investing in it from the angel round!"
An Ying's eyes sparkled and Dong Xuan was a little confused.
As for He Maosong, he wanted to pull Luo Yang to agree quickly.
“I don’t have the foundation, and it’s a little late to enter the market now.”
Luo Yang shrugged and said, "Even if we don't consider factors such as channels, teams, and platforms, I don't have the energy. To be honest with Mr. Shen, I already have 15 companies, and most of them are in a similar development state to Lemon CC and Kunpeng Technology. It's not easy to do these well, and it would be too much to start another one!"
"This kind of thing can be left to a professional team."
Shen Nanpeng did not give up: "A genius like Mr. Luo just needs to grasp the strategic direction. For example, Mr. An is helping you sort out practical affairs at Luo Sheng Tang right now."
Old Shen said this while observing Luo Yang's expression.
"If you feel that you lack channels and teams, you can consider directly acquiring one."
Shen Nanpeng tempted Luo Yang: "For example, President Dong mentioned that you are hungry. You can acquire this group buying website. With this foundation, Mr. Luo can further expand the online shopping platform you mentioned. I think we can give it a try."
Forehead.
Acquire , and then set up a food delivery platform on this platform?
It seems like it's really worth a try.
(End of this chapter)
