Chapter 510 This son-in-law has no shame
Because of the time wasted in subduing demons and monsters, it was almost four o'clock when Luo Yang returned to Yang City.
But he is the boss, not to mention that it is not time to get off work yet. Even if it is already past 5:30, Shang Guozheng and Su Yutong still have to wait.
"Old Shang, I have something urgent to do in the Magic City, which has delayed me. Please keep your words short."
The relevant feasibility report was sent to Luo Yang's email last week and was approved by him. After getting the funds, he has started to take action.
"We don't have the manpower or energy to roll out the program across the country all at once. I plan to start with the six provinces in the Central Plains, create a pilot program, and collect experience to facilitate the implementation of the next phase of the program."
Shang Guozheng's face showed both excitement and a little fatigue: "The reason for choosing the six provinces in the Central Plains is very simple. The markets in Anhui Province and Hubei Province have been initially extended to the market, and part of the market has been opened up. The agent system has been promoted in these two places and has a certain degree of representativeness."
The six central provinces refer to Shanxi, Henan, Hubei, Anhui, Jiangxi and Hunan, with a total area of about million square kilometers, accounting for about of my country's total area. Although their economies are not developed, their population share far exceeds economic indicators.
The reason why these six provinces are placed in one region is because the economic development conditions in these places are similar and replicable.
Just as Shang Guozheng said, if success is achieved in Hubei and Anhui provinces where the market has already been initially opened up, then the previous model and experience can be fully applied to promote it in the other four provinces.
"I don't care about the specific details of the work."
Luo Yang still focuses on the big and lets go of the small: "We should consolidate the market in the Yangtze River Delta. At least it can generate a certain amount of profit for the company and reduce the financial pressure."
"Chairman, I understand."
Shang Guozheng nodded with a serious expression and said, "The profits from the Jiangsu, Zhejiang and Shanghai regions in a year can provide more than half of the expenses of Xuri Garments this year. I will not relax management because of being busy."
"Mr. Shang, this time you develop the national market, it will be enough for you to spend a year or so. You won't want to do something else, right?"
Luo Yang now feels troubled when he sees Shang Guozheng, fearing that he might have some new ideas.
The sunk cost is really high.
You know, Shang Guozheng is so capable of doing this.
There is no point in saying anything now. Since it has already been launched, we can only encourage him to do a good job of promoting it.
"No more, no more."
Shang Guozheng shook his head repeatedly, with an embarrassed expression on his face.
"Chairman, in the next few years I will focus on developing the two men's clothing brands and strive to make them bigger and stronger. Before that, I will not have any other ideas."
He also knew that it was his own ambition that dragged Luo Yang into this situation.
"It's okay if it doesn't happen."
As Luo Yang spoke, he observed Shang Guozheng's expression and said, "Do a good job. I look at the results, not the process. If you can complete the plan and fulfill your promise, I will not hesitate to give you the company's shares."
Although he may seem to be making empty promises, Luo Yang is really not a stingy person.
If Shang Guozheng could produce Fengshang menswear and Coolpad menswear in two to three years, he would really keep his promise and give Shang Guozheng 3% to 5% of the equity of Xuri Clothing.
Due to time constraints, Luo Yang didn't talk to him for long and the conversation ended after more than half an hour.
Su Yutong had been waiting outside for a long time. As soon as Shang Guozheng came out of the office, she knocked on the door and came in.
"Chairman, let me first report on the opening of the Xiangshe Madam lingerie brand store."
The women's underwear brand was officially launched in early March, and its market covers the Jiangsu, Zhejiang and Shanghai regions.
"Take it easy for now. It's only been a few days. How can I report any achievements?"
Luo Yang waved his hand to stop Su Yutong from talking: "Let's talk about the foreign trade orders for sexy lingerie. Also, have you received the tax refund for last year?"
“The tax refund will not arrive until late March.”
Su Yutong was stunned for a moment after being interrupted, and then she quickly responded: "Because this is the first time for our company to apply for export tax rebates, it took a little longer. I have learned that the next time we apply for tax rebates, the time process will be much shorter."
In 2011, foreign trade sales reached million RMB, which is almost 13 million RMB based on a 1000% tax refund.
This is no small sum of money either.
"As for foreign trade orders, the first quarter's orders have been confirmed, 1250 million euros."
Su Yutong is also smart. She knows that when reporting work, she should first criticize and then praise, and put the good news at the end.
"Why is it missing?"
"In fact, the orders placed at the end of last year covered the first two months of this year."
Su Yutong explained: "If we estimate based on the actual sales in the United States, we need about 1800 million units of goods per quarter."
"That's not right. Didn't they place the order based on a quarter this time?"
Luo Yang looked at Su Yutong in confusion.
"This involves the frequency of our new model releases."
Su Yutong smiled and said, "Chairman, I was just about to report this to you."
"Is that too fast or too slow?"
"Before finalizing each order, we will send some new styles to the United States for the buyer to choose from."
Su Yutong further explained: "Although the speed of updating new models of our Midnight Phantom and Fragrant Lady has slowed down, as you know, the domestic sexy lingerie market is becoming more and more mature, and other companies' brands are also innovating styles, and we will also copy them. In this way, for the US, our new model release frequency is faster, so they roughly place orders based on about two months of goods, just to avoid missing out on more new models."
Luo Yang: “.”
After hearing what Su Yutong said, he immediately understood.
Two years ago, sexy lingerie had just started to emerge and the market was small. There were not many brands on Taobao, and many people working in this field had no so-called style design at all. They just relied on copying other people's products.
Seriously speaking, when Luo Yang broke into this industry, his design skills were simply a dimensionality reduction attack.
This is how Midnight Phantom’s leading brand effect came about, and how the miraculous phenomenon was that the sexy lingerie brand he founded occupied a large market share in the early days.
However, as this market pie becomes bigger and bigger, more companies join in. If you look at the Taobao stores now, you will find that the number of stores has increased by dozens of times or more.
Some capable manufacturers also began to hire designers, and other brands began to launch various new styles.
Although Midnight Phantom was still a little reserved, Madam Xiangshe copied it without any scruples.
"That's it"
Luo Yang's fingers tapped the table rhythmically: "So what's your suggestion?"
"We will alternate the frequency and launch some innovative models in the US supply section for the first time."
Su Yutong must have done in-depth research, and said: "In China, we should reduce the speed of new model updates for Midnight Phantom. As for Lady Xiangshe, the frequency of new model updates can be lower. Anyway, there are many styles that can be used as reference in the market. We can plan to provide foreign trade versions of our excellent new models first, and then adopt the method of returning foreign styles to cope with the domestic market."
"Return style?"
Luo Yang touched his chin and asked, "Do you want to learn the underwear marketing model?"
"Chairman, it seems that if we do well in the foreign trade market, both sales and profit margins will exceed those of the domestic market."
Su Yutong replied: "Our limited new models were first launched in China, but they were copied in less than a week, which greatly reduced the influence of the new models. Instead of this, we might as well focus on opening up the European and American markets and amplify the role of excellent new models. As for the domestic market, concentrated return will not affect sales share, not to mention copying."
"You're growing up a little too fast."
Luo Yang looked at Su Yutong with approval in his eyes and said, "It's faster than I thought."
"You're the one who promoted me, so I can't embarrass you, can I?"
Su Yutong met Luo Yang's gaze directly: "When the sexy lingerie industry was handed over to me, it was already very large. I can't just keep shrinking. I can only spend more time thinking about how to expand sales. Fortunately, I have lived up to your expectations."
"Snapped!"
Luo Yang lit a cigarette.
"I just gave you a chance."
After a pause, Luo Yang continued, "But since you suggested exporting last time, I've discovered that you have talent, especially in the clothing industry. Although you're still young, you have many ideas that even veteran merchants can't match."
Su Yutong's cheeks suddenly turned red.
"Just now I noticed that you mentioned the word Omi in your words."
Luo Yang smiled and asked, "Why, are you planning to expand into the European market?"
“It’s already being developed.”
Su Yutong nodded and said, "I was too busy with the women's underwear business some time ago. Recently, the HR department has recruited a group of talents, so I have the time and energy to focus on market development in Europe. I believe there will be results soon." "The staff was a little tight at first."
Luo Yang muttered something and then said, "You are paying attention to the establishment of Yueying Clothing, right?"
"I've asked the administration to keep an eye on it. The business registration should be completed before next Wednesday."
"Any idea what this means?"
Luo Yang looked at Su Yutong and said, "I asked the men's and women's clothing companies to register separately because I wanted to give them more autonomy. Of course, there are other considerations, but in actual operation, the power in your hands will become greater."
Luo Yang only explained this matter to Sun Jingyu last week, and did not tell Shang Guozheng and Su Yutong.
So when Su Yutong heard it, she was stunned.
"There is a meeting tomorrow morning. Have you received a notice from the board of directors?"
Luo Yang did not wait for Su Yutong's reply and continued: "This matter will be discussed at the meeting, and an appointment will also be announced."
"Whoosh!"
Su Yutong's breathing suddenly became rapid.
"I'm going to put some weight on your shoulders."
Luo Yang glanced at the mobile phone on the table and saw that it was already past five.
He stood up and began to pack his things, preparing to pick up Jiang Fan after get off work.
Su Yutong also stood up, but was still in a daze because of what had just been said.
"be prepared."
As he passed by, Luo Yang patted Su Yutong on the shoulder.
Fortunately, Zhengyang Group and Yuanfan Group are both in the development zone. When Luo Yang arrived, he just happened to pick up Jiang Fan who was getting off work at 5:30.
"I should have been back in the morning. I drank too much last night and didn't get up until after ten o'clock."
Luo Yang handed over a bouquet of flowers that Sun Jingyu had bought for him.
“It smells so good.”
Jiang Fan took a deep sniff, and when he looked up, his eyes were already smiling.
"It's not a holiday, why did you think of sending me flowers?"
"Snapped!"
Luo Yang slapped himself lightly: "Adding legs to a snake is superfluous."
"cluck"
Jiang Fan laughed so hard that he fell on Luo Yang's shoulder.
"You have already started to get in touch with bigwigs like Shen Nanpeng."
The little woman said faintly: "Lao Jiang said that he is a big shot in the capital world. Honey, how can a girl from a small city like me be worthy of your attention?"
"What are you doing?"
Luo Yang never takes the conventional route. He picked up one of Jiang Fan's legs and placed it on his own leg.
Holding his thigh, he looked at Jiang Fan nervously, "You are not going to be my gigolo. No, I strongly oppose it!"
Jiang Fan became even happier and laughed so hard that he fell down.
Luo Yang took advantage of the opportunity, leaned over to rummage through Jiang Fan's bag, took out half of the cash from her wallet, and gave her an exaggerated kiss on the mouth.
"Next week's living expenses."
Jiang Fan threw the flowers on the back seat and started to fight with Luo Yang for money.
"No, the maximum you can give me for living expenses per week is 300."
"Your dog's weekly living expenses must be more than 300, right?"
Luo Yang dodged and said, "Jiang Xiaofan, I advise you to be kind, otherwise you will easily lose me."
“500, no more!”
"."
After playing for more than ten minutes, the two finally stopped.
"Eh?"
Seeing the car still circling on the road in the development zone, Jiang Fan asked in surprise: "Where are we going?"
"Boss, where are we going?"
Tan Bing also asked.
He had not received any instructions from Luo Yang about where to go, so he could only drive around the development zone. After finally stopping the car in the back seat, he quickly opened his mouth to ask.
"Pfft!"
Jiang Fan couldn't help laughing again and fell on Luo Yang.
Happy all the way.
The car drove to the yard of Jiang Fan's villa. After getting off the car, the girl's steps were already light.
Seeing the flowers in her daughter's hand, Xiao Yujun glared at Jiang Yuanshan.
Lao Jiang is inexplicable.
"Fanfan, you didn't even tell me you were coming back for dinner."
Xiao Yujun first "blamed" her daughter, then said to Luo Yang with a smile on her face: "Yangyang, we just have some mutton soup at home, drink a bowl to warm yourself up first."
"Thank you, Mom."
Luo Yang left Jiang Fan and went to wash his hands first. After sitting at the table, he picked up the mutton soup that his mother-in-law had served and started drinking it.
"How is it? Not fishy, right?"
Xiao Yujun looked at her son-in-law with a smile on her face: "I started to simmer it on low heat at around 1:00 ., and I also added cordyceps to it."
"The food my mom cooks is delicious."
Luo Yang smiled and said, "I wish I could eat here for the next few days."
"Come if you want, as long as it doesn't affect your romance."
Xiao Yujun became even happier.
"Mom, no romance!"
Luo Yang put down the bowl, looked at Xiao Yujun pitifully and said: "Fanfan only gives me 500 living expenses a week. I have to find a place to eat at home these few days. I can't be romantic anymore."
"Pfft!"
Jiang Fan almost spit out the soup.
The little boy covered his mouth with his hands, and soup flowed out from the corners of his mouth, so he hurriedly looked for a tissue to wipe it off.
While wiping it, he glared at Luo Yang fiercely.
"Mom, look, you're still mean to me!"
Xiao Yujun then realized that the couple was just joking.
"Fanfan, why only 500?"
The mother-in-law suddenly got playful and "scolded" her daughter, "You have to give 800 at least?"
The delicious mutton soup suddenly tasted like dog food, which made Lao Jiang depressed.
This son-in-law is so shameless!
(End of this chapter)
