Chapter 497 Borrowing Chickens to Hatch Eggs
Chu Jing's worries were purely his own imagination.
Luo Yang and An Ying were chatting about something and didn't notice her at all.
"In addition to investigating the market and expanding directly-operated stores, how is the research on channels going?"
"Nayuki and Lemon CC are both traditional store-based businesses. If we want to establish channels in the next step, it may not be enough to rely solely on the chain of raw material production and distribution."
An Ying also had another mission during this business trip to investigate the market, which was to research channel construction.
"My suggestion is to develop a separate milk tea product similar to Xiangpiaopiao and Youlemei, and it would be more appropriate to use this product to build channels."
"Or should we put it under the Rashomon?"
After listening to An Ying's suggestion, Luo Yang fell into deep thought.
His main purpose in meeting with Shen Nanpeng this time, in addition to promoting the shared bicycle project, was to raise funds for Lemon CC.
Luo Sheng Tang is not short of money for the time being, but Luo Yang still uses part of the financing to establish his own channels and make preliminary preparations for the subsequent entry into the food and beverage industry.
If we set up a separate brand and then use the funds raised from Lemon CC to build channels, do we really think Sequoia Capital is stupid?
The use of financing funds is subject to supervision.
Seeing Luo Yang's silence, An Ying seemed to be thinking about something.
"Boss, are you planning to use the financing money?"
"Yes, I have this plan."
Luo Yang looked up, looked at An Ying and sighed.
He smacked his lips and said, "According to the current valuation of Lemon CC, there will always be 20 million or 3 million. I originally planned to sell % of the shares and get about million yuan in funds, half of which will be used to expand directly-operated stores, a quarter will be used to build raw material production and distribution, and the other quarter will be left for channels."
There are two selfish motives involved here, because the production and distribution of raw materials are not only supplied to Lemon CC, but also provide services to Nayuki. If a chain of coffee shops is established in the future, it can still be used.
Another thing is channel construction, but unfortunately the sales model of milk tea makes this idea a bit difficult.
Because of the difficulty, Luo Yang and An Ying fell silent for a while.
"boss"
"Hold on, I have an idea."
Just when An Ying was about to say something, a fragment of memory suddenly flashed through Luo Yang's mind.
"When the number of Lemon CC direct-operated stores and franchise stores reaches a certain level, we may try to link up with supermarkets to initially establish a set of channels."
Luo Yang's eyes were unfocused at this time, as if he was immersed in some special state.
He waved his hand as he spoke: "All stores have roughly fixed daily deliveries of raw materials, but business fluctuates, so not all of them may be used up on the same day. What do we do with the remaining materials?"
It was obviously a question and answer for himself, so An Ying definitely wouldn't interrupt.
"Especially for raw materials such as fruits, according to our company's regulations, raw materials that are not used on the same day must be destroyed (most likely taken home and eaten by store employees, just like KFC, employees can handle products that are not sold on the same day.)"
As Luo Yang spoke, a smile appeared on his face: "Why don't we establish a linkage mechanism with the supermarket and set up a special counter in the beverage area to sell the things we were originally going to destroy at half price?"
An Ying understood what Luo Yang meant. She made all the raw materials that were originally planned to be destroyed into milk tea and sold it at half price in the beverage counter of the supermarket.
In this way, waste can be avoided and there is also an excuse and reason to connect with the supermarket and build one's own channels.
"But, boss, most supermarkets close at nine o'clock, which is about the same time as our milk tea shop."
An Ying raised an objection at this time: "Because of the time coordination problem, we can't be sure how much raw materials need to be destroyed."
"Hahaha"
Facing An Ying's questioning, Luo Yang burst into laughter.
"What do we want?"
At this time, Luo Yang's eyes were no longer distracted. He stared at An Ying with a focused gaze and asked questions.
"Channel!" "Yes, we want to lay the channel."
Luo Yang snapped his fingers: "Besides, we are using the financing money to build our channels. Therefore, time is not a problem. It is not a problem to determine how much raw materials need to be destroyed. It is not even important whether this method will make more money!"
After this little guidance, An Ying suddenly got it.
Since they all close at around nine o'clock, the milk tea shop will decide before eight or eight-thirty that the raw materials that need to be "destroyed" on the same day will be made into finished products in advance and gathered together for sale at the supermarket's discount counter.
Will this result in the store running out of raw materials?
It doesn’t matter. Just deliver a little more during delivery. We can ensure that each store will have more than 10% more production materials on the original basis every day.
You will definitely not lose money, and you may even make a little more.
In addition, we have established relationships with supermarkets, because this operation requires the addition of departments and personnel. These are all huge profits!
"Boss, the method you just thought of is indeed feasible!"
After An Ying figured it out, her mind suddenly became more open: "Not only supermarkets, but also small grocery stores. Our directly-operated stores and franchise stores will have an inventory before closing. At this time, there will always be some surplus. If we accumulate from a dozen or dozens of stores, the amount will not be small. Then we can spread it to those small stores and sell it at half price."
“So, we need to open our minds.”
Luo Yang relaxed at this time, lit a cigarette and leaned back in his chair.
He smiled and said to An Ying: "There must be more solutions than problems. As long as you are willing to think more, there will always be a way to solve it."
“It’s mainly because the boss has an open mind.”
An Ying said seriously: "I have never been involved in the fast-moving food industry before. Because I don't understand it, I don't have many ideas. But the group will enter this industry in the future. If I don't study and research hard, I'm afraid I will let down the boss's trust."
"Don't take it so seriously."
Luo Yang waved his hand: "Experience can be learned and accumulated, but inspiration and management talent are innate. I believe you can do it well."
"By the way, Boss, you plan to bring in Sequoia Capital this time. You must discuss this with the other three shareholders."
Although He Maosong, Liu Haishan and Cai Fujun do not participate in the company's management decisions, they are certainly involved in major matters such as company financing and equity changes.
"Whether it's Mr. He or Mr. Liu, they are both investors. They will definitely not object to the rapid expansion of Lemon CC and the increase in the brand's valuation, especially since Lemon CC is destined to be sold."
Luo Yang gave An Ying a reassurance: "Especially He Maosong. He is good at investment and capital, but he doesn't like to deal with the real economy. At the end of last year, I heard him say that he was doing the last round of financing before selling . He would be the first to raise his hand in favor of selling Lemon CC."
According to the equity ratio of Lemon CC, He Maosong holds 15% and Luo Yang holds 55%. As long as the two of them reach a consensus, this matter will be a done deal.
Moreover, Luo Yang had a hunch that Cai Fujun would probably stand on his side.
"Don't worry too much about this matter."
Luo Yang did not intend to talk to An Ying about matters concerning equity.
He changed the subject and said, "On your side, you need to do one thing well. Once Sequoia Capital and I reach a financing intention, you must be prepared. Although the channel is built under the Lemon CC framework, the relationships and personnel must be in your own hands."
"I understand that even if Lemon CC is destined to be sold later, the channels must be controlled by ourselves."
An Ying nodded and said, "And it can't be placed below Luo Sheng Tang."
Seeing that An Ying understood the meaning of his words, Luo Yang did not continue.
He believed that An Ying could handle the specific operational details.
Next was a report on the implementation details of Nayuki and Lemon CC’s first quarter expansion plans. These plans were brought up at the meeting last year, and what was being reported now was nothing more than a comparison of the degree of completion. The report was completed in less than half an hour.
"You're not going out for the time being, right?"
Just as An Ying was about to leave, Luo Yangduo said, "At the beginning of next month, I will meet with Shen Nanpeng to discuss financing. You can go with me."
Besides her, there is also Song Wan.
As for Chu Jianming from Kunpeng Technology, Luo Yang never considered taking him with him.
(End of this chapter)
