Chapter 366: How much money did you earn in 7 months?
The number of stores planned for Naixue’s third batch is actually only 46.
However, these stores have already spread beyond the Yangtze River Delta and are now spread across core cities in the Pearl River Delta, Beijing-Tianjin-Hebei, Chengdu-Chongqing and other regions.
Although there are few in number, they are all A- and B-grade stores.
This can be seen as a precursor for Naixue to go nationwide and build its popularity.
As of the end of July, in major cities across the country, Naixue had 7, 30, 60 and 119 (Yangshi) level four directly-operated stores of A, B, C and D respectively, and 1 franchised directly-operated stores (not included in the company's revenue), totaling 7 stores.
What Xu Zhenzhen reported to Luo Yang was the revenue situation of the 200 directly-managed stores in the first seven months.
"Boss Luo, since the opening times of each store are different, I will not report by batches, but by four levels."
“Well, this distinction is intuitive.”
Luo Yang nodded and said, "After the expansion becomes stable in the future, the stores in various places will be rated based on their revenue."
The salaries and bonuses for stores of different levels are different from top to bottom.
Especially for store managers, the income difference is still quite big.
"By the end of July 2011, the 7 A-level stores had been in operation for a total of 30 months, with sales revenue of million yuan. The average monthly sales per store was million yuan, with the highest monthly sales of 143 million yuan and the lowest monthly sales of million yuan."
After Luo Yang finished speaking, Xu Zhenzhen began to report on business performance.
She compared the financial statements and said, "The total operating time of the 60 B-level stores was months, with sales revenue of million. The average monthly sales per store was million, with the highest monthly sales of million and the lowest monthly sales of million."
"Wait a moment."
When he heard this, Luo Yang suddenly called for a stop.
"The lowest monthly sales of the A-level stores mentioned above seems to be million, and the highest monthly sales of the B-level stores has reached 132 million, right?"
"Yes, in this wave of statistics, the monthly sales of three B-level stores exceeded those of A-level stores."
"I'll meet with the operations department later and ask them to conduct an analysis based on comprehensive data such as the city's energy level, store rents, and the flow of people at the city entrance."
Luo Yang said with a serious expression: "This phenomenon has occurred for two consecutive months, and the store upgrade and downgrade mechanism has been activated."
Xu Zhenzhen didn't say anything.
She is just the financial director and is not in a position to comment on operational matters.
"Go on."
Luo Yang also came to his senses and realized that there was no need to tell Xu Zhenzhen about this matter.
"The 119 C-level stores had a total operating time of 601 months, with sales revenue of million yuan. The average monthly sales per store was yuan, the highest monthly sales per store was million yuan, and the lowest monthly sales per store was yuan."
Xu Zhenzhen paused here.
Finally, the only D-level store was reported: "The D-level store in Yang City has been in operation for months, with sales revenue of million. The average monthly sales of a single store reached ."
“It has reached the level of a C-class store.”
Luo Yang nodded.
In fact, not only in Yang City, if D-level stores are opened in Kunshan, Jiangyin, Zhangjiagang and other places, it is not difficult to achieve monthly sales of more than 100 million.
The economic indicators of many county-level cities are so abnormal that they are almost comparable to those of prefecture-level cities even in the Jiangsu, Zhejiang and Shanghai regions.
It seems that the next expansion plan needs to be adjusted.
County-level cities with more developed economies do not need to simply emphasize the city's level, but can consider opening directly-operated stores in general.
Reporting continues.
"Nayuki has a total of 200 directly-operated stores. As of the end of July, total sales reached 7 million yuan, with gross profit exceeding million yuan."
“Does this gross profit refer to sales gross profit alone, or gross profit after deducting all expenses?”
Luo Yang is more concerned about this data.
"Because the company has another brand, the overall expense costs are amortized proportionally and are not included."
Xu Zhenzhen added: "In the past seven months, Nayuki's expansion expenses and the costs of building the raw material supply chain have not been calculated. However, this account will be allocated after the data report of Lemon CC. By then, the profitability of the two brands and the company's total profitability will be clearer."
"Well, tell me about Lemon CC's situation!"
"As of the end of July, Lemon CC has opened a total of 7 stores. Because there is no four-level system of A, B, C, and D like Nayuki, we can only count the number of stores based on 180 model stores and 40 ordinary directly-operated stores."
Because of its brand positioning, Lemon CC did not open stores in high-end places.
After all, the products are priced affordable, and the marketing strategy is very different from that of Nayuki.
"The 40 model stores were in operation for a total of months, with total sales of million yuan, an average monthly sales of 46 yuan per store, a maximum monthly sales of yuan per store, and a minimum monthly sales of yuan per store."
Xu Zhenzhen said seriously: "There are 140 non-model stores in total, with a total operating time of months, total sales of million, average monthly sales of per store, the highest monthly sales of per store, and the lowest monthly sales of per store."
"With 180 stores, they have been open for an average of to months, and their total revenue is about 1 million yuan, which is not bad."
"Yes, Chairman, the profit margin of Lemon CC is even slightly higher than that of Nayuki."
Xu Zhenzhen analyzed truthfully: "The total revenue of 180 stores was million, and the gross profit reached million, and the profit margin was nearly 5% higher than Nayuki!"
This involves cost expenditure.
Due to brand positioning issues, Lemon CC's store rent, raw material usage and other costs are much lower than Nayuki's.
“What about spending?”
"Nayuki's operating and expansion expenses this year reached million yuan, and Lemon CC's operating and expansion expenses were slightly lower, but also million yuan."
Xu Zhenzhen is also familiar with the expense data without even looking at the report.
She looked at Luo Yang and reported directly: "In addition, the total cost of the raw material supply chain construction is million. According to the amount of raw materials used by the two brands, it is divided into 67% and 33% respectively, which is million and million."
"What about loans?"
In order to support the expansion of Lemon CC, it borrowed 1 million yuan from Ningbo Bank in the first half of the year.
Now I need to pay back part of the loan every month, including the principal and interest. "The loan was taken out in May, and I have paid it back for two months so far, with a total repayment of 5 million yuan."
"About 2600 million a year?"
" million!"
When it comes to finance, there is no left or right. It is what it is.
"The remaining expenses are incurred by the company itself, right?"
"Yes, Chairman."
Xu Zhenzhen immediately reported: "In the first seven months of this year, the company's total expenses were 7 million, of which fixed expenses such as wages and social security totaled million, and other expenses totaled million."
“What does the rest of the expenses consist of?”
Luo Yang frowned: "The average is about 60 per month."
“It’s mainly the expenses of the operations and marketing departments.”
Xu Zhenzhen said: "Most of it is for travel accommodation, food, and travel expenses. The company's internal fixed expenses are controlled within 15."
This makes sense.
To locate each store, you need to visit the city where it is located.
The travel expenses of the marketing and operations departments will indeed be very high during the expansion period.
"Where's the general ledger?"
Although Luo Yang had the financial statements in his hand, he still asked out of habit.
"In the first seven months of this year, the total revenue of the two brands Nai Xue and Lemon CC reached 7 million, gross profit million, total expenses million, remaining loan amount million, the balance of the company's account last year was million, the remaining million loan was 1 million, and prepaid taxes were million."
Gee.
According to this report, in the 7-month period, including prepaid taxes, the company's actual profit was approximately million.
Adding the unused 1 million yuan of the million yuan loan and the surplus of million yuan from the previous year, there is almost million yuan in cash flow in the account.
Of course, Luo Yang did not forget that the company still had a loan of million yuan.
"The data for the remaining five months will look much better!"
After listening to the financial report, Luo Yang was quite satisfied with the data.
You should know that among the data that Xu Zhenzhen just counted, nearly half of the stores were opened in recent months.
The business hours of these stores are mostly between 1 and 2 months.
By the second half of the year, Nayuki + Lemon CC had a total of 380 stores, but had only been operating for 5 months.
By then, the total sales revenue will definitely be more than that of the first seven months of the first half of the year.
Even with new expansion plans, the surplus on the account must definitely exceed million.
By the end of the year, 2 million yuan was allocated for dividends. Luo Yang held 55% of the shares, and his share exceeded 1 million yuan.
This cash cow is so delicious.
In the early stages when funds are tight, I will not consider going public.
Perhaps Luo Yang will consider launching Lemon CC only when industries such as Kunpeng, new energy, and tourism begin to make profits.
By then, the story of expansion in Southeast Asia will be well told, and after two or three rounds of financing, the total number of directly-operated stores and agency stores will reach 10000. They will be sold when the valuation is the highest to reap the biggest profits.
I think this income will not be less than 50 billion, right?
It can’t be used up, it’s simply endless!
After a little fantasy, Luo Yang was in a good mood.
After finishing the things at hand, it was just past three-thirty. Thinking about the frustration of the past two days, I quickly skipped work and went for a SPA treatment.
If the tiger doesn't show its power, people will think I'm Hello Kitty?
As a result, as soon as I left the company, I received a phone call, and the caller ID showed that it was Cong Shanshan.
"Boss Luo, are you in Magic City?"
"Is something wrong?"
Luo Yang did not answer whether he was there or not, but asked what the matter was first.
"The matter you mentioned last time seems to be getting closer. If it's convenient, we can take some time to go and take a look together."
"Commercial building?"
"Yes."
Cong Shanshan confirmed: "It's in the area where Minhang and Xuhui meet."
"I have time now, send me the location."
Luo Yang then said: "I'm in Minhang."
"What a coincidence! I'm in Xuhui."
Cong Shanshan laughed sweetly on the phone: "Then see you in half an hour."
After hanging up the phone, Luo Yang smacked his lips.
The opportunity appears at this point, but the timing is a bit unfortunate.
Firstly, he couldn't come up with so much money, and secondly, the property market was at a high price. Neither of the conditions met his expectations.
But it’s okay to go and have a look first.
After getting in the car, Cong Shanshan also sent the location. Luo Yang immediately started the car and drove towards the junction of the two districts.
He was also curious about what kind of building it was.
Since you think the name Jinwu is not good, please give me some suggestions. The author is terrible at naming, it’s too difficult.
Robbery, leave the monthly ticket!
(End of this chapter)
