Chapter 289: Family-based private enterprises?
On the Lantern Festival, Luo Yang accompanied Jiang Wen to visit the city.
The City God Temple was quite lively that night, and there were even lanterns with riddles. Luo Yang lingered there for a while, but unfortunately he didn't guess any of them.
After a good night's rest, Luo Yang returned to Yang City the next afternoon.
I arrived at the factory early in the morning on the 19th and happened to meet Shang Guozheng who had also arrived early.
"Boss Luo, I just happened to need something from you."
It's just after eight o'clock now, and even Sun Jingyu hasn't arrived at work yet, which shows how early you two came.
"What a coincidence. I have something to talk to you about as well."
Luo Yang took out his key and opened the office door himself. He walked towards his desk and asked, "What time does the interview start?"
"It officially starts at nine o'clock."
Shang Guozheng sat down opposite Luo Yang: "There are a few things that need your finalization."
"Well, you say it first."
"For fabric supply, we have already selected three factories. We can start negotiations after the purchasing department staff arrives today."
Shang Guozheng reported: "The price in this area is almost transparent, but there are still unspoken rules in the industry. Do you want to arrange for someone to join the department?"
This statement is not just a casual remark; it contains the work experience accumulated by Lao Shang over more than ten years.
Any business that has grown from small to large in the areas of Jiangsu, Zhejiang and Shanghai, even if it is ten times larger than the Zhengyang Group, cannot escape the cliché of a family business.
From finance to procurement, from administration to supply chain, the boss's family is everywhere.
It’s hard to describe the pros and cons of it in a few words.
This is a minefield and Shang Guozheng dare not touch it, so he implicitly raised it with Luo Yang.
"Mr. Shang, you are too cautious."
If it were the 21-year-old Luo Yang, he might not understand it, but he has the soul of a man in his thirties in his body, so he understood the meaning as soon as he heard it.
He smiled and replied, "Maybe in the future, but it will be individual cases. At least I don't plan to do that for now. Just like you said, the price is transparent, so it's normal to have tricks. The boss can't make every penny. If there are tricks, this company won't last long!"
Shang Guozheng didn't expect Luo Yang to reply to him like this.
I was stunned for a moment.
"Okay, I'll leave this matter to you."
Luo Yang handed him a cigarette and continued, "From the purchase to the sale of a batch of products, you can help the finance department figure out what the reasonable cost is for each link. Under the premise of not affecting the quality, how to save costs through internal optimization? I don't care about this part. Even if the money comes to me, I will give it as a reward."
His mindset comes from real estate.
The vast majority of companies focus on large enterprises and ignore small ones, and focus on establishing cost models.
As long as the project stays within budget and ultimately achieves the expected profit, it is good management and a good project.
When there are many projects, there are hundreds of cities and hundreds of real estate projects across the country. How can the boss have the energy to keep an eye on every aspect of every project?
I can't do it even if I work myself to death.
Noticed that Luo Yang's expression didn't seem like he was joking, Shang Guozheng felt a strange feeling in his heart.
Is my boss going to take the professional manager management route?
"Let's talk about other things."
"Oh well."
Shang Guozheng came back to his senses, sorted out his thoughts and continued, "Because our focus in the initial stage is on the Yangtze River Delta, the advertising and promotion involves media from several places. Should we let the marketing department talk to them one by one, or find a large one to package them directly?"
This is more interesting.
If it's a nationwide one, don't even think about it, just go to the capital and find the largest one.
If it's a little lower, there are many media and advertising companies in the capital that make a living from this, and they will definitely be able to take it all over.
But now it only involves the Jiangsu, Zhejiang and Shanghai regions, and at most the neighboring Anhui province will be added. As the number is only three or four companies, it is not too troublesome. It can save a lot of money by negotiating with the companies one by one.
After all, there is an extra link in the middle, and they are not doing charity, so they have to charge fees.
"Walk on two legs."
After a brief thought, Luo Yang replied, "The marketing department should contact them themselves, and also talk to a large media advertising company. If the gap is not too big, we will give priority to the packaged solution, after all, they are professional."
Shang Guozheng was in a dilemma. The gap was not big, so how big was it?
Fortunately, Luo Yang immediately asked: "What is the current budget for advertising and marketing?"
"Based on the market positioning, publicity strategy and publicity channels of Fengshang Men's Wear, the initial budget for TV advertising, magazine advertising, outdoor advertising, online advertising, etc. is 800-1000 million."
Shang Guozheng quickly replied: "If you include celebrity endorsements, the total budget is 2000 million!"
In other words, a celebrity endorsement has a budget of 1000 million.
This money is really easy to make.
"Including celebrity endorsements, a difference of less than 10% is acceptable."
Luo Yang gave a standard that is quite broad.
Speaking of celebrity endorsements, Shang Guozheng's third request came: "Based on the positioning of our brand, I have preliminarily selected several celebrities whose images are more suitable. Mr. Luo, last time you said that we should be cautious when hiring celebrities for endorsements. Which one should we choose? Would you like to take a look?"
Fengshang is a men's clothing brand, so of course it is impossible for it to be worn by female celebrities.
As for the market positioning, it also focuses on business menswear, similar to Lilang, but with some adjustments made in the segmentation, leaning more towards business casual.
Originally, Mr. Chen Daoming would have been a good choice, but unfortunately he had signed a 14-year contract with Lilang, and it was impossible for him to breach the contract and sign an endorsement contract with Fengshang Menswear at this time.
Looking at the list handed over by Shang Guozheng, there are more than a dozen stars on it, most of whom are from Hong Kong.
Luo Yang fell into deep thought.
After a while, he pressed the list in his hand and looked up at Shang Guozheng: "Send someone to contact Hu Ge!"
After that, he added: "The male lead who played in "The Legend of Sword and Fairy" should be around 30 years old now. I personally think it fits the positioning of Fengshang more."
As far as I can remember, until he went for the appointment with the dump truck, there had been no negative rumors about this male star.
And there is a trend that the older you get, the more famous you become.
Nirvana in Fire hasn't aired yet, right? It doesn't seem that expensive to hire him as a spokesperson now!
Shang Guozheng nodded to show that he had received it.
This is the boss’s personal opinion. What else can I say? It’s just Hu Ge.
Just as he was about to ask Luo Yang what he wanted to see him about, the office door knocked twice and then Sun Jingyu hurried in.
The boss arrived earlier than the secretary, which made the future director of the board's office, who had just arrived, very anxious.
"Chairman, I"
"We came early."
Luo Yang was not unreasonable. He waved his hand and said, "Make your tea. Also, make contact with the HR department. I will only interview for positions in the board office and mid-level positions. Remember to remind me when the time comes!"
After explaining this to Sun Jingyu, he looked at Shang Guozheng and said, "Old Shang, I just wanted to tell you about this. Positions in the marketing department, purchasing department, and design department are relatively professional. You and I will be interviewing the person in charge."
It is only natural that the boss interviews his own board of directors and the company's middle-level managers.
If Shang Guozheng did everything, Fengshang would become a small kingdom.
Sun Jingyu, who was not scolded, breathed a sigh of relief, quickly made tea for Luo Yang and Shang Guozheng, and walked out of the office briskly.
Next, Luo Yang talked with Shang Guozheng about some work matters, mainly about how to make the most of their resources.
No kidding, he really has the resources for this.
Or borrowed resources.
Luo Yang, Liu Haishan and others are all shareholders of Hengdian Oriental Film and Television. Liu Haishan and others have a small share in Hengdian Film and Television Group and also have certain connections in the film and television industry.
There are quite a lot of domestic film and television awards, and even more activities in the film and television entertainment industry.
Whether fashionable men's clothing can be shown in these public occasions is a matter of consideration.
So when Shang Guozheng learned that Luo Yang had such a relationship, he suddenly became excited.
"Boss Luo, the more opportunities like this to show off, the better. I have to think about it and plan it carefully."
He said excitedly, "It would be best to wait until the media advertising company is finalized, and then discuss with their professionals to maximize the publicity effect!"
So the two outsiders discussed the Golden Rooster Awards, Hundred Flowers Awards, and Huabiao Awards.
Speaking of excitement, even Cannes and Venice were mentioned, which is really bold!
Once this kind of chat starts, time flies.
When Sun Jingyu came and knocked on the door to remind them, they realized that they had been chatting about the film and television industry for more than 20 minutes without realizing it.
“Interview the middle managers first.”
Luo Yang told Sun Jingyu, "Put the director's office last, and then Mr. Shang can go interview other people."
Although it was said that he was the one doing the interview, in fact, Shang Guozheng was the one doing the main talking.
Because there are many professional issues involved, Luo Yang can't explain them even if he is asked to.
But the interview took place in his office, with him sitting behind a large desk, which meant something different.
Just like the ancient imperial examinations, the Jinshi candidates were actually selected in the grand examination, but there was an additional palace examination so that the emperor could select the top three candidates.
This is called the emperor's disciple, which has a different meaning.
From nine o'clock until just after eleven o'clock, Luo Yang successively selected candidates for middle-level personnel in Fengshang's marketing department, purchasing department, human resources department, finance department, etc.
After these people were selected, Shang Guozheng got up and left, returning to his office to interview other people.
The remaining few are middle-level managers and candidates for the board office of Zhengyang Group and have nothing to do with him.
The interviews for the group's middle-level staff were relatively simple, as they were all from functional departments, such as administration, personnel, and finance, a total of three people. It only took Luo Yang half an hour to finalize the candidates.
By half past eleven, only one assistant in the director's office and one administrative secretary needed to be interviewed.
"How many candidates?"
"There are four people in total."
Sun Jingyu handed over her resume: "They are all waiting outside."
pick one of two?
Luo Yang glanced at the resumes and then ordered, "Call them in in order."
The first people to come in were applicants for the position of administrative secretary, one was a local and the other was actually from the ancient capital of Chang'an.
It's strange, how did you get here? If it was Magic City, Jinling, or Hangzhou, it would be fine, but Yang City is such a small place.
Without thinking, Luo Yang chose the girl from Chang'an named Lin Mengmeng based on his intuition.
There's nothing else to say. Choose a local girl as your administrative secretary. Aren't you afraid of gossip?
Yang City is so small, and this girl's family might be distant relatives of the Jiang family. I have to be careful even if I make a joke with my secretary. Only a fool would choose a local girl to such a core position.
It took less than five minutes to finalize the appointment of an administrative secretary.
When the assistant candidate came in, Luo Yang was looking down at his resume.
"Su Yutong, from Xuancheng, Anhui Province, 22 years old. Majoring in Fashion Design and Engineering at Donghua University?"
Tsk, from the neighboring school, what a coincidence?
And this major has fallen into Luo Yang's blind spot in knowledge.
In his concept, fashion design is designing clothes, how can it be connected with engineering?
And you are applying for the position of assistant to the chairman, so shouldn't you have a major in Chinese or secretarial studies?
Even business administration or economics is relevant.
The moment he looked up, Luo Yang was stunned again.
This girl looks a bit foul
He looked down at the photo on his resume, then at the real person standing across the desk.
This gap is not just a little bit big.
There is an Easter egg chapter at the back, everyone can take a look to see if it fits the image.
Monthly ticket, monthly ticket, monthly ticket!
(End of this chapter)
