Chapter 190 Promotion
Friday, September Airport.
Lu Li and Jiang Lianxue walked out of the airport entrance carrying two bags. Uncle Liu was waiting outside with a smile on his face, standing tall like a sentry.
Whether it was passers-by or people waiting to be picked up at the airport, they couldn't help but look at him a few more times.
Everyone was guessing who this soldier-like man was waiting for.
As soon as she saw Uncle Liu, Jiang Lianxue raised her hand and waved with a smile, "Uncle Liu!"
Uncle Liu also smiled and raised his hand and waved, his eyes doting.
Lu Li smiled and raised the bag in his hand, "Uncle Liu, these are local specialties from Beijing that I bought for you and Aunt Han."
"Roast Duck?"
Uncle Liu guessed the answer right away without even checking.
He knew the young lady too well, and the things that could be bought were hardly unrelated to food.
I took the bag and opened it. The packaging was very intact and I could smell a fragrance through the packaging.
Jiang Lianxue added seriously, "These two roast ducks were just out of the oven this morning and arrived in Jiangnan City in the afternoon. They are still very fresh."
"Thank you Miss and Master for your kindness. We all like it very much."
Even if Aunt Han wasn't around, he could answer for her.
No matter what the lady gives them, they will like it very much.
This is how the elders in the family treat the younger generations.
Uncle Liu drove the two of them home and talked to them on the way about what had happened in the company in the past few days.
Not only Guangnian, but also Yunhe.
During the time when Lu Li was away on business, Cai Tao tried to shoot a promotional video for the roasted pig's trotter restaurant by himself.
The protagonist of the video is the teacher who was originally from the Entrepreneurship Base of Jiangnan University.
After several days of persistence and struggle, the teacher successfully resigned and came to Yunhe.
Cai Tao is also a person who cannot sit still, so he tried to record a few promotional videos in advance to test the waters.
Unexpectedly, the publicity effect was very good.
Even without the help of Jiang Lianxue's publicity, the video has already received hundreds of thousands of likes and is still increasing.
Lu Li was shocked and took out his cell phone to call Cai Tao.
"What's going on? Are you promoting the roasted pig's trotter restaurant?"
"Hahahaha, little boss, this is more than just a hit, this is simply an explosion."
Next, Cai Tao talked about how he did it.
He found good friends in Jiangnan City and borrowed their photographers and equipment to ensure that the quality of video shooting and post-editing was up to standard.
Next, he found the owner of the roasted pig's trotter shop and began to ask him in detail about his life experience, and selected the most attractive part to create the script.
As a result, this video changed from a store promotion to an introduction to a person.
The teacher from Jiangnan University only needed to play the role of a regular customer of this roasted pig's trotter restaurant and slowly tell the story of the boss through a meal.
Lu Li was stunned when he heard this. He was very familiar with this routine. It was something that many luxury goods or well-known brands in the world were doing.
Create your own brand story and then promote a certain brand spirit.
He really didn't expect that this method could be used in a roasted pig's trotter restaurant.
Lu Li rubbed his temples and tried to accept this fact before asking, "How is the business of the roasted pig's trotter shop now?"
"Many people from Jiangnan City have come to the store to check in, and they all take photos and comment to promote it. After all, the uncle's roasted pig's trotters are really delicious." Lu Li was very pleased. After all, Yun He had shares in the roasted pig's trotter shop, and now that the business was booming, Yun He could also benefit from it.
His first investment has been quite successful so far.
Cai Tao continued, "I want the uncle at the roast pork trotter shop to open a video account under the name of Yunhe Media. In the future, he can post videos of himself doing business and use this traffic."
"No problem, go negotiate with the uncle, he won't refuse."
After hanging up the phone, Jiang Lianxue turned around and smiled, "Gold will always shine. I said that the roasted pig's trotters there are delicious!"
Lu Li smiled and said, "We can consider opening a branch in the ancient town in the future. This way, we can easily buy the roasted pig's trotters when we go back to the ancient town on weekends."
Jiang Lianxue's eyes lit up, as if she had been given a new idea.
"If I come across something I like in the future, I can just buy the company behind it!"
"???"
This time, not only Lu Li was full of questions, even Uncle Liu couldn't help but look up and glance at him in the rearview mirror.
It feels like some of the young lady's ideas are going astray. If this continues, the Jiang family will really be bankrupt!
Seeing that both of them believed it, Jiang Lianxue burst out laughing, "I'm just kidding, I'm not stupid."
Lu Li and Uncle Liu looked at each other. Jiang Lianxue was indeed very shrewd in some aspects, but when it came to spending money, never underestimate her ability.
When I got home, Aunt Han had already prepared the meal.
As Uncle Liu expected, she really liked the roast duck that Lu Li and Jiang Lianxue brought back.
In order to ensure the taste, Aunt Han decided to add more dishes in advance and finish the two roast ducks in the evening.
She and Uncle Liu ate one, and left the other for Lu Li and Jiang Lianxue.
On weekdays, they don't eat at the same table.
It's not about the difference in status, but more importantly, both parties want some alone time while eating.
Lu Li and Jiang Lianxue were eating while watching the promotional video of the roasted pig's trotter shop.
It must be said that the quality of the video was very good at first glance, and Jiang Lianxue couldn't help but sigh, "Which studio shot this? This is quite amazing!"
As the president of a cultural media company, she reviews many movies and TV series on a daily basis and is quite authoritative in this field.
It’s obviously just a short video, but whether it’s the lighting, composition, perspective, etc., there’s a lot of knowledge involved.
The result is just like those food documentaries.
Especially the voice-over, the flavor is so strong.
The two of them watched the video, and they were afraid that someone would suddenly say, "High-end ingredients often only require the simplest cooking methods."
Lu Li could guess that netizens would be attracted to this video at the first sight. This is the charm of lens aesthetics.
If there is only a story but no footage, the promotional effect of this video may still be greatly reduced.
After watching the entire video, Lu Li's eyes were very determined, "This studio must attract Yun He. This will be a great help to Yun He in the future."
Jiang Lianxue nodded repeatedly in agreement, "I'm a little tempted and want to pull it into the light years."
Besides being moved, she was more shocked.
I didn't expect that there was such an excellent video studio in Jiangnan City, and I didn't even know about it.
When Guangnian took over, it was Uncle Liu who personally assisted her in recruiting new people and injecting fresh blood into the company.
He was missed by Uncle Liu, but now he has become Cai Tao's friend.
Jiang Lianxue secretly speculated that perhaps the Lu family had already laid many foreshadowings in the south, and it was just that the time to reap the rewards had not yet come.
(End of this chapter)
