When Xu Meng's plane landed at Ningzhou Airport, his exclusive interview also arrived at the [Game Observation] editorial department.
After interviewing Xu Meng at the hotel, Huo Dao secluded himself, working day and night to rush the manuscript and edit the video. He finally completed the work while the topic was still hot, and sent it to the editor-in-chief's email.
Huo Dao and the [Game Observation] editorial department both highly valued this interview opportunity, so naturally they wouldn't settle for a simple text manuscript.
Editor-in-chief Gu Chen reviewed it from beginning to end and quickly published it.
Now that the Cologne Game Show has just ended, the trend set off by the 'War of Kings' Demo and the Zhumeng Games Experience Center continues.
Xu Meng, the person who created all of this, is still the hottest topic in the gaming circle.
Moreover, he rarely appears in public—apart from appearing in players' photos at this year's Cologne Game Show, there were only a few times when he was 'Burning the Programmer' and bowing to apologize with his employees.
Therefore, this interview is invaluable!
---
In a private room at a restaurant by Jinghu Lake, Heroic Sniper, Orange Juice, and Seven Flowers were having dinner together.
Their appearance here was, of course, due to the Zhumeng Games Experience Center.
--- The Experience Center has been incredibly popular since the moment it officially opened.
Today, not only has the popularity not decreased, but it has intensified.
A large number of game streamers have flocked to Ningzhou to check in and蹭(cèng) on this popularity.
Especially the ACG streamers who mainly play 'Frosty Snow Project,' they have no choice but to come.
Orange Juice and Seven Flowers were no exception.
As the 'host' who arrived two days earlier, Heroic Sniper naturally took on the task of receiving them.
This was also the first time the three had met in real life, but after all, they often played [Dragon Palace Treasure Hunt] together, and they were already quite familiar with each other.
After a few words, the atmosphere quickly became familiar, and they began to enthusiastically discuss Zhumeng's new technology.
When they got excited, Heroic Sniper took out his phone to show Orange Juice and Seven Flowers the footage he had taken at the Experience Center.
But when he unlocked his phone, he saw that the fan group was enthusiastically chatting about 'Xu Meng' and 'interview'.
He surprisingly clicked on the link, which directly jumped to the APP and started playing a video interview.
The interview title was—
[Xu Meng: What Zhumeng hopes to provide to players is a more interesting way of life]
"?!"
The video started playing automatically, but Heroic Sniper quickly closed the page.
But watching it like this would be a waste of valuable video material.
That won't do!
"Aji, what are you spacing out for?" Orange Juice asked, "You're not looking at NSFW pictures in the group, are you? Tone it down, Seven Flowers is here."
Seven Flowers in real life looked gentle and refined, but she spoke like a tiger: "It's okay, don't mind me, go ahead and look! Remember to send me any high-quality ones."
"First of all, my name is not Aji!" Heroic Sniper retorted loudly, "Secondly, I'm not looking at NSFW pictures!"
"I'm watching the interview video of Zhumeng's boss, Xu Meng is not horny at all!"
"???" Orange Juice widened his eyes in surprise.
"No, why are you using 'horny or not' as a standard to evaluate Xu Meng???"
"Wake up! Your name is Heroic Sniper, a man destined to snipe gays! AKA—BraveShotGayMan!"
"shotgayman? A man who shoots at gays?" Seven Flowers repeated the name.
Then, not knowing what dirty things she thought of, she suddenly fanned her face quickly with her palm to cool down, and took a sip of juice to cover it up.
Orange Juice and Heroic Sniper didn't notice Seven Flowers' change and were still arguing.
It wasn't until the phone vibrated again that Sniper reacted.
"Stop the nonsense! There's serious business!"
"Zhumeng's boss Xu Meng accepted an interview with [Game Observation], a video interview! I want to do a reaction video, do you want to join?"
"Xu Meng's interview?" Orange Juice said in surprise, "Okay! Together?"
But soon the two reacted again: "Seven Flowers, you seem to be inconvenient?"
Seven Flowers is a virtual streamer who has always used a catgirl avatar during live broadcasts and has never shown her real face.
After intensely streaming 'Frosty Snow Project,' she was chased and scolded by a group of alt accounts for媚男(mèi nán - catering to men), and she rarely posted updates sharing her life, just in case she accidentally leaked information and got doxxed.
Heroic Sniper was a little embarrassed: "Then let's forget it, let's eat first, and watch it tonight after we finish eating."
—Anyway, it's impossible to just watch it casually now.
As a full-time streamer, no material can be wasted!
After hesitating for a moment, Seven Flowers took the initiative to say, "Okay, I also really want to watch it, let's watch it together!"
"But wait for me a moment."
She wiped the sauce remaining on her mouth, put on her mask and sunglasses again, and simply tidied up her hair.
"OK!"
Heroic Sniper and Orange Juice, with mouths full of oil, looked at each other, licked their lips casually as if they had wiped them, and then began to rummage through their backpacks, setting up cameras and stabilizers.
A moment later, three cameras were set up together, and the three of them sat in a row and started the live broadcast.
The three of them have nearly 3 million fans combined, and now that they are broadcasting at the same time, a large number of viewers immediately flooded into the live broadcast room.
"Hello everyone!"
"Hello everyone!"
"Hello everyone!"
The three greeted the viewers at the same time.
Orange Juice had already switched to live broadcast mode and said enthusiastically: "Today is a dream collaboration! Live outdoor broadcast with Sniper and Seven Flowers!"
The valiant sniper explained the reason: "I saw the video of Xu Meng's interview just now, and it happened that we were eating together, so I thought about broadcasting it together and watching the interview with everyone."
But the viewers ignored them both, and rushed to Qihua Hua's live broadcast room, wailing — —
"Qihua Hua! My Qihua Hua! You're finally showing your real face!"
"Why are you wearing a mask! Don't be so distant!"
"Forget the mask, at least show your eyes, right?"
"That's right, that's right, who wears sunglasses while working?"
"Who would have thought that Qihua Hua would actually be a cute girl!"
"Is it really not a cross-dressing master using a voice changer?"
… …
Qihua Hua hesitated for a moment, and took off her sunglasses.
"Okay, I've taken them off, don't make any noise, let's watch the video."
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Orange Juice contributed his live broadcast room perspective to rebroadcast the interview footage, and Valiant Sniper clicked play.
The still picture came to life — —
Fire Knife and Xu Meng were sitting opposite each other in front of a huge floor-to-ceiling window, with the bustling Cologne night scene outside the window.
Fire Knife exchanged a few pleasantries, and after having Xu Meng greet the readers and viewers of [Game Observation], he couldn't wait to get to the point.
The first question was about the special development direction of "Frost Snow Project", which was also a question that had puzzled him for a long time:
"I don't know if I'm right, but according to my observation, the design ideas of ACG games — especially ACG games with card-drawing and raising as the core — tend to be lightweight."
"Except for when the server is first opened or when the version is updated, the playable content for players is very limited at other times."
"Logging in daily to check in and do tasks is often controlled within an hour, and the shortest can be done in 10 minutes, in order to cater to players' fragmented game needs, being easy, casual, and not putting pressure on players."
"But Dream Building's approach is very different from its peers."
Fire Knife almost wrote the word "puzzled" on his face:
"Whether it is the high-intensity confrontation and long online time of the [Dragon Palace Treasure Hunt] gameplay, or the VR version of the game content and supporting hardware, it seems to be developing in a more "heavy" direction."
"Encouraging players to play longer and invest more energy."
"Can I ask, what is your consideration for doing this?"
After these words were spoken, Fire Knife, Orange Juice, and Qihua Hua were all a little stunned.
They had never thought about these things at all.
Across from Fire Knife, Xu Meng also blinked, thought for a few seconds, and organized his words:
"I think [light] and [heavy] are both appearances."
"Most ACG games have relatively weak gameplay, and it is difficult to maintain freshness for a long time."
"So most ACG games — more precisely, most of these ACG games with character development as the core — actually provide players with [companionship]."
"Whether it is portable or casual, it is to facilitate players to open the game anytime and anywhere, and feel the companionship of the game — or the characters — in their fragmented daily lives."
"But there are also differences in the 'quality' and 'quantity' of [companionship]."
"A common practice in the industry is to stack quantity — more characters, more tasks, more levels, more activities."
"But the direction chosen by "Frost Snow Project" is more on [quality]."
"We hope to provide players with higher-quality and more in-depth companionship, until a deeper emotional connection is formed."
"So we set up favorability, added rings and wedding dresses, and more clothes, appointment tasks, and interactive scenes…"
"Even now, allowing players to have more direct physical contact with the characters."
"All of this is to establish a more real and deeper emotional connection."
Xu Meng spoke eloquently.
Orange Juice and the other two, as well as the viewers in the live broadcast room, fell into deep thought, feeling inexplicably impressed.
But Fire Knife was not so easily fooled: "But… aren't you also constantly releasing new characters?"
"There's also a new one coming out in September… Ms. Rat?"
Fire Knife somewhat shyly read out the nickname of this new character.
"Isn't that 'quantity'?"
"No, no, no." Xu Meng shook his head, "You have to realize one thing — human XPs are diverse."
"Ah?" Fire Knife obviously didn't expect that Xu Meng would start talking to him about XP in a formal interview, and he was stunned for a moment.
But Xu Meng didn't take it seriously at all, and calmly continued:
"All in-depth companionship and the building of sincere emotions must be based on a solid foundation of XP."
"If the foundation is not stable, the emotional connection cannot be built, and the effect of companionship will be halved."
"How does that saying go — people who don't love you will bother you no matter what they do."
"In ACG games, it means [a character that doesn't hit your XP, no matter how sexy or direct, will not win the player's heart.]"
"? ? ?" Fire Knife's thoughts were confused by Xu Meng's XP theory, and his head was a little dizzy.
"So… how is this related to my question?"
"Of course it is!" Xu Meng replied, "We need to constantly introduce characters with various XPs to help players find the character that best fits their XP, and then build an emotional connection on this basis to achieve twice the result with half the effort!"
"This… this…" Fire Knife was speechless.
Xu Meng kindly made an analogy to help him understand: "You can simply understand it as: This is a form of cyber matchmaking."
"Cyber… matchmaking?"
Fire Knife in the camera visibly fell into a dazed state.
