Chapter 545: I want both the quality and commercial value of the work!
"Don't look at me like that."
Li Jinglin curled his lips.
What's so hard about this?
simple!
Is there really someone who can't tell the musical version?
Forget about others, please don't put on such a strange expression as a musician.
"The record company is Universal. It's an album released by Lang Lang in 2014. The cover is the one with squinting eyes, which looks like a psycho. The accompaniment is Malix, and it was recorded in Los Angeles."
Li Jinglin sighed softly, feeling that his apprentice still needed training.
"Because this kind of treatment was only used on this album except for the concert in Portland in September 13. The reason why he didn't use it later was because he felt there was a better way to deal with it."
"?"
Xu Xin confirmed the information again.
"Okay, don't make a fuss, you can do it in the future, it's no big deal."
[It can also be done in the future]
Li Jinglin asked a question.
"Today is Tuesday, most people are at work, but she is not. The ring on her hand is also worn as a single. To be able to find a comfortable place to study in such a leisurely way, it is obvious that her family is very well-off, and she is somewhat bourgeois. "
Let the two students continue to observe.
I really feel like I have embarrassed Brother Lin.
".oh."
Covering their heads, the two of them looked up, and what they saw was Brother Lin's eyes that looked like he was mentally retarded.
Not far away is a beautiful woman wearing glasses who looks very intellectual. She is not young, but definitely not old, and she looks a bit dignified.
Brother Lin.
There seems to be some misunderstanding between us.
"?"
Li Jinglin was really a little nervous.
Should I say whether these two apprentices are honest or a little stupid?
After taking a sip of coffee, he continued.
Liu Chenyang felt an extremely strong sense of guilt inexplicably.
But Li Jinglin obviously didn't want to continue to dwell on this matter.
As soon as the two of them fell into thinking, they received two shudders from Li Jinglin on their foreheads.
"And this beauty has been looking at it very seriously. She didn't look around or absent-mindedly at all. She looked very immersed. Plus, she was looking at Hemingway. I guess she is a very energetic lady?"
“What we’re going to talk about is ambient music itself.”
Xu Xin also nodded in agreement.
It's hard to imagine Xu Xin's shock at this time, it was like a pupil earthquake.
It's completely flawless.
"Idiot, I didn't let you two think. I asked you two to observe the people coming and going!"
The answer is right in front of you, and you don’t even know it.
He was holding a book in his hand and was flipping through it.
Li Jinglin waved his hand.
From Li Jinglin's side, you can just see a little bit of the cover.
For the first time in their lives, Xu Xin and Liu Chenyang felt so unsure of themselves.
Still thinking about that.
Li Jinglin said nothing.
The title of the book is "The Dawn of Truth", a work by Hemingway.
Never expected that.
The two of them suddenly fell into thinking.
“Don’t sound anxious, not irritable, and be able to relax.”
Liu Chenyang glanced at the thimble.
"The two people over there who stood up and shook hands seemed to have been discussing business."
Don’t copy anything you can.
"The music in a coffee shop is very unique. It cannot disturb the quiet atmosphere, and it also needs to have a certain lyricism, so it is often based on piano music, violin music with a soothing rhythm, or less intense symphonies."
The two covered their foreheads and observed the customers in the cafe.
"Then what kind of people would choose a coffee shop as a regular place to visit? In other words, what kind of audience is this type of music?"
"Brother Lin, you are like this"
"But they are very laid-back and look very relaxed. It seems that the business is going very smoothly. Both of them have a calm demeanor and look like company executives. It is difficult for ordinary salesmen to be so leisurely and relaxed, and it is difficult to behave like this." He is confident, as if he is not afraid of not being able to understand the business negotiations at all.”
in fact.
You don’t need to read too much at all.
The two of them were already able to draw a conclusion.
In addition to going on blind dates and picking up girls.
Those who can take the initiative to come alone are usually middle-class, white-collar workers, or college students who prefer quiet.
These people have certain characteristics in common.
At least, for now.
I have plenty of time and I am not short of money.
When you come to a coffee shop, you mostly want to see an environment.
This type of people prefer quiet, soothing and lyrical music.
"Let's go."
Since it is a survey, it is obviously not possible to only observe people in one scenario.
In the next day, Li Jinglin took a group of people to various places nearby.
Streets, alleys.
At noon, we ate at a lively Internet celebrity store, and in the evening, we went to some treasure shops in small alleys.
The people you come into contact with are also diverse.
Until the evening, I saw the aunties and uncles dancing in the square, the street dancers in the park, and the young men playing skateboards.
After sitting in the bar for a while, we went to the nightclub to dance. After returning to school, Li Jinglin asked again.
"How was it today? How did you feel?"
"Well, these people are really diverse."
Liu Chenyang couldn't help but sigh.
Perhaps in the next few decades, it will be difficult for Liu Chenyang to forget the guy who drank in the nightclub just now, couldn't find the toilet, and secretly sipped the bottle in the corner.
Sure enough, when you go out, you can't drink half a bottle of beer on the ground, because it is the same as iced black tea.
"Indeed, life is complicated, and music needs are also complicated. Young and outgoing people who like to play are better at accepting some cooler music types, or music with heavy drum beats that are extremely emotionally stimulating."
"And some ordinary workers, the main audience of short videos, or adults, prefer melodies that are easy to catch."
Xu Xin's summary made Li Jinglin finally nod with relief.
Although it is only a summary of the preliminary stage.
But I finally got the hang of it.
"Very good. Next, you continue to observe in depth."
Li Jinglin nodded.
Arrange the tasks.
"Then, in the form of a questionnaire, we went to some passers-by to sample information, and asked them what kind of music they often listen to. Then we sorted out the information and looked at different groups of people in modern society. Most of them passively accept music. What channel is it on?”
"I won't follow you for the rest of the investigation. You can do it yourself, but remember to write the investigation diary and report for me to see."
"Okay Brother Lin, no problem Brother Lin!"
Xu Xin and Liu Chenyang did not dare to neglect at all.
The small amount of wine I drank before was all gone at once.
Never mind anything else.
Anyway, if you listen to Brother Lin, it means there is progress.
Whether it is the previous progress in technology or the subsequent progress in understanding, it is all real.
Now, if Brother Lin wants to advance his vision and structure, he must keep up.
He looked at the two apprentices and nodded.
Li Jinglin also felt a little relieved.
A bit stupid, but still quite smart.
Time passed slowly like this.
Almost a week later.
Li Jinglin looked at the reports and logs given by the two men and nodded with satisfaction.
There is already a foundation for social research.
So, the next step is to take the two of them to understand the operation of commercial music in more detail.
If music does not have commercial value, it will be extremely difficult to promote it.
If you want music not to be completely alienated by ZB, you must ensure the output of high-quality, high-value music, and you must understand what commercial value is.
quality? value?
I have to be all!
After thinking about it for a long time, Li Jinglin thought of his old partners in the industry.
-
Star Entertainment Hu Minghai.
Although no one mentioned Lao Hu's assist to him before, everyone actually saw it.
Whether it's on Li Jinglin's side or the big boss's side.
This wave of operations by Lao Hu is a real win.
The popularity of the short play itself has also led to a series of trends.
In terms of content production, Xinghui Entertainment is a large entertainment company after all, and its experience is definitely much higher than that of a small workshop.
The use of resources is usually scraps. It is not difficult to capture the short drama market on the short video platform.
What's more, it also created a huge wave of favorability.
The income from this favorability is far better than this small profit.
After finishing today's teaching tasks, after eating.
After returning home, Li Jinglin began to organize the next step.
"Hello? Mr. Hu?"
Li Jinglin called Hu Minghai.
At this time, Hu Minghai was having dinner in the hotel.
A company in the entertainment industry in Pengcheng had an intention to cooperate. The company's executives came to the capital to discuss business and went out for a meal.
Lao Hu, who was eating and drinking and listening to comfortable flattery, suddenly woke up when he saw that it was Li Jinglin on the phone.
An excited person sat up straight, and this reaction immediately silenced everyone at the wine table.
"Hello? Mr. Li?"
"Mr. Hu, are you busy?"
"Ah hahaha, not busy, not busy."
Mr. Hu gave an apologetic look to the senior executive of Pengcheng Company next to him, and the senior executive quickly responded with an "I understand, you're busy" look.
The project has been negotiated, and the decision was basically made within these two days, so there are no additional problems.
Today's meal is mainly about relaxing, not so serious.
Of course, Mr. Hu's behavior is not a slight, and the senior executives will naturally not feel that Mr. Hu is losing face to them.
"I have something to trouble you with."
Li Jinglin smiled and spoke his thoughts without any pressure.
It seemed that he had been troubling Hu Minghai, but in fact, both of them understood that Li Jinglin was just making some trivial requests, while Hu Minghai had been receiving much greater benefits.
Li Jinglin does not need to exchange any interests with Hu Minghai.
It's enough to trouble someone a little and give him a chance. You can't ask for too much. Whether you can seize the opportunity depends on others.
The distance and proportion are excellent.
"Don't worry! Don't worry! There's absolutely no problem with this!"
After listening to Li Jinglin's narration, Hu Minghai frowned at first, then nodded, glanced at the cooperation representative from Pengcheng, and immediately agreed.
(End of this chapter)
