Chapter 441 Three Families Join Forces to Target
"Thanks for the gift from the monkey disguised as a human..."
"Thanks for Stan the Sheep..."
"Thank you for the many banknotes, Ms. Zhang..."
After sending Zeng Rui back, Zhang Qiyuan finally had time to look at the comments in the live broadcast room. He found that all of them were people sending gifts, which made him feel a little uncomfortable.
[It is really a good deal to buy a house with this decoration in Shanghai for 380 million. 】
[Yes, in the end, I accepted the 30,000 yuan from the agent, a conscientious agent.]
[Although the houses in Meilong are not expensive, 380 million is indeed cheap. ]
[Who designed the house? I like the style. Can Mr. Zhang recommend the designer to me? ]
[When will Mr. Zhang come to Hangzhou to open a branch? Please pay our agency fee as well. ]
Looking at the scrolling comments on the screen, Zhang Qiyuan smiled and said, "I really don't plan to make money from this order. After all, Sister Zeng is a single mother, and I don't need this little money. The main purpose of shooting this video of an old and shabby house is to increase my followers. You don't have to send gifts. Just follow me for free. If you really need to buy a house, you can download our Qijia House Hunting APP. We currently only have two branches in Seoul and Shanghai. If we go to other cities later, we will report to you."
With the perfect ending of the video series about old and dilapidated houses, and the release of the video of the live negotiation, Zhang Qiyuan's reputation in Shanghai has gradually gained popularity. At least his peers in Shanghai know that Qijia Real Estate from Seoul has entered Shanghai, and it is coming with great force. As soon as it arrived, it had 20 franchise stores. Although it is not a large scale in the entire Shanghai, it is enough to attract the attention of other companies.
In the next few days, the number of viewings at Qijia Real Estate increased significantly, which surprised many franchised store owners. They joined Qijia Real Estate for the first reason: it was free and the store owners even gave them money, and the second reason was the interconnection of resources. They never thought that they could receive customers through the Qijia House-hunting APP.
Moreover, the clients they found on Qijia House Hunting were very accurate, but the strange thing was that those clients kept hinting that they were smuggling orders, to which they naturally refused. After all, if they were smuggling orders, after deducting the agent's commission, the money they would get would not be as much as their franchise deposit.
Seeing that they could not place private orders, those customers signed the contract with them reluctantly.
A store owner shared this phenomenon in the franchise group. As a result, many people said that they had also encountered customers who wanted to smuggle orders in their stores. Finally, Yang Hao posted a video in the group in which Zhang Qiyuan encouraged customers to find their Qijia Real Estate to smuggle orders.
The shop owners suddenly realized what was going on and immediately began to admire Zhang Qiyuan.
Zhang Qiyuan actually used this to increase their customer flow. I have to say, it was really a genius idea.
……
Qijia Real Estate Shanghai branch, headquarters, conference room.
"Mr. Zhang, many owners of individual stores have called me and said they want to join our Qijia Real Estate. Are our requirements still the same?" At the meeting, Jiang Yuan reported the recent situation to Zhang Qiyuan.
"The requirements remain the same. We will open as many stores as we can, but the refund will only be 40,000."
Zhang Qiyuan said with a smile.
This situation was within his expectations. Although Qijia Real Estate had approached many stores to discuss franchising, some stores felt that Qijia Real Estate had no reputation in Shanghai and naturally could not join them.
But now that I see that the performance of those franchised stores has increased, I naturally want to join in as well.
However, their Qijia Real Estate has already passed the most difficult period in the early stage. If you want to join now, the treatment will definitely change, so Zhang Qiyuan increased the rebate to 40,000, just to compare with the remaining individual stores that are still on the sidelines. If you join now, there is still a rebate of 40,000, but if you wait a little longer, it may be 20,000, or even nothing. After Zhang Qiyuan has completely established himself, that will be the time for him to charge reversely.
"Okay, Mr. Zhang." Jiang Yuan said quickly.
"In addition to this, we also need to speed up the pace of our directly-operated stores. Brother Jiang, I'll leave this matter to you." Zhang Qiyuan looked at Jiang Yuan and said.
Now that they have so many franchise stores, they don’t have to worry about housing supply, and the expansion of directly-operated stores must also be accelerated.
"But with more stores, we need agents and store managers to manage them. Our company does not have so many people at the moment, and we do not have store managers who can manage the stores well," Jiang Yuan said.
"If there is no one, then go and poach them. Brother Jiang, haven't you worked in various agencies? We can just increase the salary to poach people." Zhang Qiyuan said.
"Will this offend the intermediary companies?" Jiang Yuan said after a moment of hesitation.
"It's not that a fierce dragon cannot cross the river. Since I chose Shanghai as the second city for development, I am not prepared to take a steady approach with them. I want to take advantage of this period of time to quickly expand my stores to the point where those real estate agencies cannot ignore our Qijia Real Estate." Zhang Qiyuan chuckled.
Now that he has these franchise stores, he is no longer afraid of those companies.
After all, they have been natural competitors since he came to Shanghai.
Rather than waiting to be targeted after he becomes big, it is better to grow quickly before those intermediary companies react.
"Okay, Mr. Zhang, I understand." Jiang Yuan nodded.
By November, the real estate agency circle in Shanghai began to change. Lianjia and Qijia began to poach people crazily. Lianjia poached people from several other real estate agencies, while Qijia poached people from Lianjia as well as those agencies.
In just over a month, Qijia Real Estate has developed 43 franchise stores and 7 directly-operated stores in Shanghai, for a total of 50 stores.
Suddenly, the entire real estate agency circle in Shanghai knew that there was a company called Qijia Real Estate. In just over a month, it had grown to 50 stores in Shanghai, becoming the sixth largest real estate agency in terms of the number of stores in Shanghai, and its performance might be even better than that of Xinjia Real Estate, which was ranked fifth.
Zhang Qiyuan even saw someone on Xiaohongshu asking what the reputation of Qijia Real Estate in Shanghai is like?
【Qijia Real Estate was first established in Seoul. The boss, Zhang Qiyuan, is a well-known video blogger and anchor. There is an account of his on Xiaohongshu, named Qijia Real Estate Zhang Qiyuan. You can go and have a look. Ask what the reputation of Qijia Real Estate is like? Why not ask what the reputation of their boss is like? After all, Qijia Real Estate is an agency company mainly engaged in partnership and franchising. Those companies are mixed, some are good and some are bad, but Zhang Qiyuan's reputation on the Internet is very good. He returns half of the commission for new houses, and the price of second-hand houses can also be negotiated. Moreover, the agency fee in Seoul is directly points, which directly lowers the agency fee in Seoul. The agency fee in Shanghai has not been set so low for the time being, but it can also be negotiated. 】
[Mr. Zhang is a conscientious real estate agent with a very good reputation. However, I personally suggest that if you are looking for Qijia Real Estate, it is best to find their direct stores, which will be indicated on their signs.]
[I bought a house from an agent in Qijia Real Estate. Overall, the service was good and the agency fee was negotiable. I negotiated it down to basis points. Unfortunately, I hinted that the agent was smuggling the order, but he refused to agree. Otherwise, I could have made yuan.]
[What does it mean to earn 50,000 yuan? 】
[Don't you know? If there is any smuggling order in Qijia Real Estate, you can report it. There is a reward for reporting. The reward in Seoul is 20,000 yuan, and the reward in Shanghai is 50,000 yuan. ]
Seeing the replies under this post, Zhang Qiyuan smiled with satisfaction. He had finally built up the reputation and word of mouth of his Qijia Real Estate in Shanghai. …
Just when Zhang Qiyuan was feeling full of pride, Huang Yi brought him some very bad news.
"You mean, now Lianjia, Taiping and Yijia companies won't lend us keys?" Zhang Qiyuan asked.
"Yes, they didn't say they wouldn't lend us the keys, but they just said the keys had been borrowed by someone else. I asked other stores in the franchise group, and it seems like they had agreed not to lend us the keys since yesterday," said Huang Yi.
Zhang Qiyuan frowned. These three real estate agencies occupied almost 60% of the housing supply in Shanghai. Among them, Yijia Real Estate occupied more than half of the rental houses in Shanghai. If these companies did not lend the keys to Qijia Real Estate, it would be inconvenient for the brokers under Qijia Real Estate to do business.
It seems that the recent rapid growth of Qijia Real Estate has aroused the hostility of these three old-established real estate agencies, leading them to reach a consensus.
"Okay, I get it. Since we don't have the key, we will contact the owner and let him negotiate with them. When we complain to the owner, we must make it appear that we are the weaker party. We just want to help him sell the house, but we are being harassed by these companies." Zhang Qiyuan said.
"Don't worry, I understand this." Huang Yi said quickly.
"that is it."
After hanging up the phone, Zhang Qiyuan immediately contacted Jiang Yuan.
"Brother Jiang, I heard from Huang Yi that in the past two days, the stores of Lianjia, Taiping and Yijia companies are not lending us keys?" Zhang Qiyuan asked.
"Yes, Mr. Zhang, I was just about to tell you about this. I guess we have been poaching too many people recently, so they are starting to target us."
"I understand. Don't worry about it for now. Just do your own thing. If any store doesn't lend you keys, contact the owner directly and try to get the owner to leave the keys in our store." Zhang Qiyuan said.
"Ok."
After understanding the situation from Jiang Yuan, Zhang Qiyuan couldn't help but ponder.
This method of not lending them the keys can only annoy them briefly. For a long time, Qijia Real Estate doesn't even have to cause trouble for them, as the owners will come to cause trouble. However, the fact that these three companies together refuse to lend them the keys means that these three companies are going to join forces to target Qijia Real Estate.
This trend must be nipped in the bud, otherwise there will be bigger moves later.
After thinking for a while, Zhang Qiyuan said to Yang Hao, "Yang Hao, go get some phone cards from Shanghai."
"Ok."
Yang Hao quickly got two cards from China Telecom and China Unicom.
Then he used the two cards to register accounts on Xiaohongshu, Douyin, Video Number, and Toutiao. He then found an account of Yi’s agent and copied all the properties, videos, and some posts posted on this account, so that when others dug deeper into the account, they would be able to find out that this person was Yi’s agent.
Then change the name of the account to Taiping Real Estate King SIR.
After all the accounts were set up, Zhang Qiyuan took out two pieces of negative information about Lianjia and asked Yang Hao to post them online.
These two pieces of negative information were collected by Zhang Qiyuan on Xiaohongshu.
In one case, the owner wanted to sell his house and originally wanted to use the bank's escrow account, but the agent disagreed and said to use Shell's escrow account. However, later on, the agent did not use Shell's escrow account, but signed in the name of the owner, circumventing the supervision. In the end, the owner lost both his money and his house. After the owner defended his rights, Shell said that this was the employee's personal behavior and had nothing to do with the company.
This is just like an insurance company. Before the accident, they pay this and that, but after the accident, they won't pay this or that.
The other one is a screenshot from Qichacha, which shows that there are 3837 judicial cases in Modou Lianjia, 1279 property clues, 500 debts/credits, 1202 litigation relationships, and 351 court opening notices.
The caption under the picture says that it claims to be the national home lover, but its performance is disappointing. Frequent lawsuits and disputes have greatly reduced the public's trust in it. Buying and selling houses are major events in life, but Home Lover failed to fulfill its promise, resulting in damage to customers' rights and interests. The good publicity and the actual bad situation formed a sharp contrast. The so-called professional service is now also questioned. Customers' expectations are not met and disputes continue. Consumers also need to be more cautious in making choices and not be blinded by its fancy words.
“Just these two posts, post them all online tonight, buy traffic directly, and spread them quickly.” Zhang Qiyuan ordered.
Once the people who love home react, these two posts will definitely be restricted or removed, so he needs to create an impact as soon as possible before the people who love home react.
"Ok."
After reading these two posts, Yang Hao couldn't help but smack his lips. He had to admit that Zhang Qiyuan's two posts were really cruel. If they were published, it would definitely have a huge impact on Lianjia's brand.
The most important thing is that the IDs of their two accounts are also called Taiping Real Estate King SIR. If these are seen by people who love home, they will definitely think that they are sent by Taiping Real Estate. By then, the two companies will fight each other and will have no time to target Qijia Real Estate.
Moreover, if they expose each other's secrets at that time, it will only reduce customers' favorability towards these two brands. In this way, Qijia Real Estate will have a chance to rise to the top.
High, it is high!
……
The next day, early in the morning, two posts about homesickness suddenly became popular on the Internet.
Whether it is the real estate agent, the client who wants to buy a house, or the landlord who wants to sell a house, they will subconsciously click in to take a look. After taking a look, their favorable impression of Lianjia will immediately drop sharply.
When the people from Tai Ping Real Estate saw that the poster was one of their own, they commented in support and forwarded the message on WeChat Moments, hoping that their clients who were undecided between Lianjia and Tai Ping Real Estate would see it.
Other agents also took the opportunity to add insult to injury and spoke ill of Lianjia, saying that they would not sign the contract unless Lianjia used their own escrow account. If they used their escrow account, the owner would not receive the house payment for a long time, and Lianjia would use the owner's house payment to make money, but still collect guarantee fees for selling the house, etc.
When those who love home saw that the poster was from Taiping Real Estate, they began to fight back, posting negative information about Taiping Real Estate, saying that they were making a profit by selling string houses at a profit.
For a time, the two largest real estate agencies in Shanghai began to expose each other's shortcomings.
(End of this chapter)
