Chapter 149 Win-win
Tangren Film and Television.
The atmosphere in the conference room was quite depressing. Thanks to the gimmick of the eight-province broadcast, Xianjian had got off to a good start. It had fought back and forth with Tianjian in the eight provinces and cities, and even had a slight advantage overall.
Although the ratings of Xianjian are still rising steadily, it is obviously suppressed by Tianjian.
This is not the most troublesome thing. The most troublesome thing is that the general outline of the Immortal Sword has already been unfolded, and the real "killer move" of the Heavenly Sword will be revealed tonight.
By then, the criticisms about the old-fashioned plot of Tianjian will surely be swept away. With Tianjian's current popularity, there will definitely be many media outlets rushing to praise it, and the gap between the two swords will be further widened.
"Shameless!"
Li Guoli, the producer and supervisor of The Legend of Sword and Fairy and the real boss of Tangren Film and Television, angrily slammed the table and cursed: "What length, what distance, what chest muscles, using this kind of thing to promote, what's the difference between it and those cheap pornographic films?! Report them, we must report them!"
In fact, this statement is completely double standard. The explosive point of the initial promotion of "Legend of Sword and Fairy" was the scene where Liu Yifei took a bath.
Someone at the bottom reminded weakly, "But the Tianjian crew never actively publicized these things. They were all spread outside. I'm afraid that even if they report it to the radio and television, it won't have any impact on them."
As soon as he finished speaking, someone on the other side shouted, "Then mobilize public opinion to question their fraud - how is it possible with that distance and length?!"
"I'm afraid..."
Cai Yinong subconsciously wanted to say that this might not work, but fortunately she took her words back in time. Otherwise, if this word got out and someone asked her how she knew it, it would be very funny.
"cough~"
She coughed dryly and said solemnly, "According to the current investigation results, LeTV and the Tianjian crew did not market these things, nor did they organize people to manipulate public opinion online - and don't forget, we signed a fair competition agreement with LeTV."
Someone asked in confusion: "Since they didn't do it, then are there so many people who are slandering our sword? Could it be that they just appeared out of thin air?"
"It's not something that came out of thin air."
Cai Yinong shook his head and said, “In fact, most of the people who cursed the most online are die-hard fans of the game. Before and at the beginning of the broadcast, they were also the ones who promoted it the most.”
Some people originally wanted to question whether it was someone from LeTV who was playing the role of a villain, but when they heard that these people were the ones who promoted The Legend of Sword and Fairy the most vigorously in the beginning, they suddenly fell silent.
"Ah~"
Li Guoli sighed and said helplessly: "It seems that our adaptation this time is not very successful."
"No, quite the opposite!"
Cai Yinong said firmly: "If we don't use Heavenly Sword as a reference, even if it didn't get broadcast on satellite TV, The Chinese Paladin is still the best-performing TV series in Tangren's history! This proves that our adaptation is correct. After all, game fans are only a small group of people and can't cause much trouble."
After a pause, he stood up, bowed and said, "In the final analysis, it was my decision that was wrong. If it was broadcasted at a different time from Heavenly Sword, perhaps Immortal Sword could have achieved better results!"
"How can this be your fault?"
Li Guoli shook his head and said, "Everyone agreed to it at the beginning, and they were eager to compete with Tianjian. To be honest, it's still our crew's problem."
The others echoed and expressed their condolences, while also secretly breathing a sigh of relief. Since President Tsai said that the overall result was a success, then naturally everyone had contributed and not made any mistakes.
After a while, someone said, "Why don't we just ignore the Heavenly Sword and let the Immortal Sword and the Heavenly Sword be separated from each other?"
Someone immediately objected: "How can this be done? We promoted it so enthusiastically before, and now we can't suppress it even if we want to."
"Yes."
Cai Yinong took over the conversation and said seriously: "Decoupling is useless. Instead of turning a blind eye to the problem, it is better to go a step further."
"How do we go further?"
Li Guoli asked a follow-up question at the right time. Although he is the founder and major shareholder of the company, he is mainly in charge of the filming. He still trusts Cai Yinong's decision more in administrative publicity.
"Change the battle of two swords to 'win-win situation with two swords'!"
Cai Yinong decisively ordered: "Next, the PR department should adjust the direction of publicity. Stop comparing with Tianjian and focus on promoting the two swords going hand in hand and running neck and neck. It would be best if we could get a few people from Tianjian crew to appear on variety shows together!"
After a pause, he added, "Remember to avoid Xu Kun when promoting. Half of the popularity of Heavenly Sword is on him now. When the plot turns around later, I'm afraid it will take a step further. If he is involved, the popularity will be easily swept away by him."
The PR manager nodded and said, "That's easy. It just so happens that the other party's second male and second female lead are both Liu Yifei's classmates. We can create a class reunion and let them flatter each other!"
Cai Yinong nodded secretly. She actually thought so too. That Zhu Yawen was obviously Liu Yifei's bootlicker. If he jumped out to flatter Liu Yifei, he would definitely work very hard.
As for the second female lead Jiang Yiyan... I heard that this woman has a close relationship with Xu Kun.
"Forget about the second female lead, just let Zhu Yawen go on his own."
"This……"
The PR manager looked embarrassed: "After all, it's a class reunion. Leaving aside the second female lead and only looking for the second male lead, isn't it a bit... I'm afraid the TV station won't follow our wishes."
"You guys should do your best. If that doesn't work, you should make sure that no news that is unfavorable to the Immortal Sword appears in the program."
…………
Two days later.
"Hahaha, the Tang people are giving in!"
In a conference room in Beijing and Taiwan, Chen Xuebin slammed the table and laughed. In his opinion, Tangren's "win-win" propaganda in the past few days was no different from surrender.
After the plot reversal, the media's evaluation of the plot of "Tian Jian" has greatly improved, rising directly from to 8, successfully surpassing "Legend of Sword and Fairy". After the finale when Xiao Ting is completely blackened, I believe there will be a certain degree of improvement.
This will also help Tianjian sell the subsequent broadcasting rights - in fact, two satellite TV stations have begun rebroadcasting "Tianjian Qunxia" since yesterday.
Liu Haibo said somewhat depressedly: "In fact, the trick of The Legend of Sword and Fairy is quite effective. Many new viewers are confused by the saying of 'going neck and neck' and often pay attention to The Legend of Sword and Fairy. And the early stage of The Legend of Sword and Fairy is indeed more attractive than our Heavenly Sword."
At this time, Xu Kun walked in with a complicated expression, holding several forms.
"what happened?"
Chen Xuebin felt very strange. After all, there had been nothing but good news recently. The decline in reputation that Xu Kun was worried about did not occur at all. Instead, it went against the market trend and rose.
Originally, most of the audiences who liked Xiao Ting were female, but now, thanks to his identity as King Abila, he has gained some male fans.
Now, who wouldn't praise 'Xiao Ting' as a blind man with light in his eyes, a black-bellied man with a broad mind, and a real man with three pillars?
His popularity alone can almost catch up with the combined popularity of all the people who performed during the broadcast of "The Young Emperor". What is there to worry about?
"Let's take a look."
Xu Kun handed the form in his hand to Liu Haibo and Chen Xuebin, and the others also came over to take a look.
But this is the latest ratings survey report of Beijing and Taiwan.
What is different from previous surveys is that this time the survey did not look at the overall ratings, but rather the ratings for each age group.
According to the survey report, among adults over 35 years old, Tianjian has an overwhelming advantage over Xianjian. Even the soundtrack, which was once criticized, has become an advantage among middle-aged people.
"Those new songs are too loud. The old songs are more pleasant to the ears."
"The so-called Lun that young people like nowadays can't even pronounce the words clearly. The singers in the past still had solid basic skills!"
Between the ages of 25 and 35, Tianjian still had an advantage over Xianjian, but the gap was not that big.
Between the ages of 18 and 25, both sides are basically on par with each other, with Tianjian even slightly at a disadvantage.
Under the age of 18, Xianjian overwhelms Tianjian.
Especially for those under 14 years old, Xianjian is far ahead of Tianjian.
"How can watching people fight be as fun as watching people fight monsters?"
"Li Xiaoyao and Zhao Linger are better looking than Xiao Ting and Tang Ruoxuan!"
"Because magic is more powerful than martial arts, I wanted to be a martial arts master before, but now I want to be a sword immortal! Look at my Ten Thousand Swords Technique, biubiubiubiu~~~"
After reading it, Liu Haibo smacked his lips and said, "We have won now but lost in the future?"
"who cares!"
Chen Xuebin waved his hands nonchalantly and said, "I won anyway!"
Xu Kun was about to say something when his cell phone suddenly rang. He picked it up and heard Jiang Yiyan's scream: "Ah~~~~ Phoenix TV just called me. They invited me to Shanglu Yu You Yue!"
(End of this chapter)
