Chapter 315 is a commercial activity
Even Cheng Yu-tung, who has achieved so much in the jewelry industry, has to admit that using the Governor's wife as a marketing tool is absolutely a genius idea!
Zheng Yutong didn't think that Li Jiayuan, the young man, could have such ability.
There must be an expert behind Hutchison Jewellery.
Mrs. Governor, why didn’t I think of this before?
After expressing his feelings, Zheng Yutong immediately asked: "Have you sent a cooperation invitation to the Governor's Office? What is the response from them?"
After Hutchison Jewellery opened up this idea, Cheng Yutong also wanted his Chow Tai Fook to follow this path again.
The secretary's face looked unhappy. After thinking for a while, he said, "Boss, the Governor's Office replied that Chow Tai Fook's behavior this time is a commercial act and they will not participate..."
"He also said that if something like this happens in the future, don't send letters anymore..."
In fact, the secretary did not dare to tell the truth here, because the reply from the Governor's Office was actually much more unpleasant than this.
Zheng Yutong's face was very ugly. He slammed the table and said, "Now that it is our turn at Chow Tai Fook, it is considered a commercial act?"
"When I saw her wearing the jade bracelet from Hutchison Jewellery, she was smiling so happily that her mouth was almost stretched to her ears."
"Even if you're being discerning, there's no such thing as this, right?"
Zheng Yutong has been in business for many years, so how could he not know that there must be something fishy going on here? However, before he knew exactly how Hutchison Jewellery operated, he could do nothing but vent his frustration in words.
The secretary also agreed, "That's right. In my opinion, Hutchison Jewellery must have secretly given some benefits to the wife of the Governor. Otherwise, there is no way to explain why Hutchison Jewellery could use this as a publicity highlight."
Zheng Yutong nodded, sat back in his office chair, waved his hand, and said, "Okay, go get to work. Let me think about the specific countermeasures carefully."
The secretary nodded, said nothing, and slowly walked out of the office.
Zheng Yutong was looking at the scenery outside the window, in a daze for no apparent reason.
According to his previous idea, he had planned to set up a jewelry association to bring together all the gold shops and jewelry stores of a certain scale in Hong Kong Island.
As for the president, of course he will be the one to do it.
In this way, it will be possible to monopolize the jewelry industry in Hong Kong Island to the greatest extent and formulate industry rules.
At that time, new jewelers will have no say unless they can join this association.
As for the power to select who will join the association, it is not in the hands of these people.
However, before Cheng Yutong could implement this plan, Hutchison Jewellery emerged. This not only stimulated the jewelry industry in Hong Kong Island, but also completely disrupted his layout.
Once these old-fashioned jewelers lose their current inherent status, the association they establish will naturally have no persuasiveness.
This is also the reason why Cheng Yutong has no good impression of Hutchison Jewellery.
……
Hutchison Jewellery, General Manager’s Office.
Jimmy was discussing business with the company's senior executives when a subordinate pushed the door open, looking a little flustered, and said, "Manager Li, this morning, all the well-known jewelry companies in Hong Kong Island announced price cuts."
"We've already calculated that the extent of their price cuts is somewhat abnormal. Although they won't lose money, their profit margins will be reduced by at least 20 percent."
"Moreover, I also received calls from my subordinate store managers. They basically all said that the store traffic was much less today, and even the transaction volume was reduced to varying degrees compared to before."
This news suddenly cast a veil of tension over the originally harmonious atmosphere.
Everyone's expressions were immediately filled with worry.
In commercial competition, price reduction has always been the least technical means, but in fact it is also the simplest, crudest and most effective means.
After all, for most buyers, only the price is the most intuitive.
"Don't panic. Since all the famous jewelry companies in Hong Kong have chosen to reduce their prices at the same time, it proves that they must have colluded and are clearly targeting us."
"And the fact that they can resort to price cuts means that they don't have any other tricks. Otherwise, there would be no need to hurt the enemy by a thousand and hurt themselves by eight hundred."
"As long as we hold out for one more day, they will lose one more day. I wish they would continue to descend!"
Although Jimmy was a little anxious, he couldn't show it. Instead, he began to comfort everyone.
As the general manager of Hutchison Jewellery, although Brother Hao is above him, in fact, the daily affairs of the company are managed by Jimmy.
Lin Zehao has so many companies under his control and so many things waiting for him to deal with. It is impossible for him to focus on just one subsidiary.
As a hands-off boss, Lin Zehao only needs to ensure that he holds the personnel and financial rights firmly in his hands, and let his subordinates do the rest.
At this time, the subordinate who came to report the news asked with some concern: "Manager Li, should we also reduce the price?"
"Otherwise, it will probably take only a few days before our company's customers are lured away by these people's low prices."
Jimmy's brows knitted tightly together, and after thinking for a while, he said, "No, we absolutely cannot follow the other party to lower the price."
"Brother Hao said at the very beginning that our brand is high-end, and any price cut will have an irreparable impact on our brand value."
"Since they like to sell more products at a lower profit margin, let them do what they want. We still have to maintain the brand style."
After a pause, Jimmy continued, "I'll call Liu Guixin, the CEO of ATV, and see if I can coordinate a time slot with him to do a promotional program to guide public opinion."
"You just need to do your own thing and don't worry about the rest. Don't forget, even if I can't solve this matter, there is still Brother Hao up there."
"You don't believe in my ability, but you always trust Brother Hao unconditionally, right?"
After hearing Jimmy's words, the people who were originally hesitant seemed to subconsciously breathe a sigh of relief.
To them, Jimmy was just a lucky guy chosen by Brother Hao. He had never proven himself in business before.
However, they are familiar with Brother Hao's deeds, one by one, even if they can't recite them by heart.
No matter what, with Brother Hao backing them up, they won’t worry even if Jimmy is incompetent.
These two simple words from Brother Hao bring them confidence.
After everyone left, Jimmy sat down on the sofa, and the leather sofa immediately sank uncontrollably.
Jimmy let out a long sigh, rubbed his eyebrows, and gradually relaxed.
"When I was a slacker, I wanted to make a name for myself. Now that I'm really trying to make a living in the real world, I finally understand how difficult it is."
"Even managing a company is so tiring. I don't know how Brother Hao manages to control so many companies at the same time, and each one is bigger than the other, while still ensuring that each company makes a lot of money..."
It is said that one does not know how expensive fuel and rice are until he takes over the household. Only after actually sitting in this position did Jimmy realize that not everyone is capable of taking the position of a boss.
Take this jewelry company for example. It not only has to deal with business matters, but also has to regulate the relationships between colleagues and superiors. It also has to find ways to expand the market and build good relationships with major customers.
There are still many miscellaneous chores that have made him a little overwhelmed.
And this was only possible because Jimmy Zai borrowed the Hutchison brand.
If he really had to start from scratch like Brother Hao and accumulate all this, Jimmy Zai simply couldn't imagine it.
After adjusting his mindset, Jimmy slowly stood up, went to the bathroom, washed his face with cold water, and regained his consciousness.
After wiping the water stains off his face with a white towel, Jimmy came to the desk, picked up the phone and dialed Liu Guixin's number.
Soon, the call was answered.
"Hey, Jimmy, what do you want from me?"
Jimmy smiled and said, "This time I have someone to ask for help from, you can't just stand by and watch me die."
Then he recounted the collective price reductions that had taken place in the jewelry industry in Hong Kong Island this morning.
You know, although ATV and Hutchison Jewellery are both Lin Zehao's businesses, Jimmy wants to use ATV's resources, and he still needs to pay as usual. This is not only for the convenience of accounting, but also for some people to use their power to enrich themselves.
After that, Jimmy said, "I want to discuss with you whether there is a suitable time slot, preferably about an hour. I intend to fight back against this and establish the concept that Hutchison Jewelry is taking the high-end route."
"Wait a moment, I'll call and see how the program schedule is arranged." After Liu Guixin said this, he picked up another phone on the desk and called the subordinate in charge of this matter.
Since ATV was acquired by Lin Zehao, the ratings and business volume have undergone tremendous changes.
Not only did the TV station's revenue in all areas soar, but it was also able to compete with TVB and even occasionally gain the upper hand over the other side.
Before this kind of change, no one dared to even think about it.
The most important thing is that since Lin Zehao owns both Hutchison Entertainment and Asia Television at the same time, the effect of the linkage between them is more than just one plus one equals two.
Hutchison Entertainment has no pressure at all to make its own artists famous thanks to ATV, the only free television station in Hong Kong Island.
With the support of Hutchison Entertainment, ATV has countless high-quality content.
If ATV wanted to, it could broadcast different types of TV series for 20 hours non-stop.
Under such circumstances, many former Shaw Brothers and TVB staff were attracted over.
After all, Shao Laoliu is notoriously stingy, and the amount of money his subordinates can get is definitely the lowest in the industry.
Compared with Hutchison, a wealthy company, it has absolutely no competitiveness.
Thinking of this, Liu Guixin couldn't help but feel fortunate that they met a boss like Lin Zehao, who had both financial resources and capabilities, and was able to give this TV station, which had originally been on the decline, a second chance at life!
If these company executives succeed, their entire family will also benefit!
Not only has there been a significant increase in income, but there has also been a huge improvement in social status.
Just as Liu Guixin was sighing, his subordinates had already sent today's program schedule to him via fax machine.
Liu Guixin picked up the paper, glanced at it, and found that there was an exclusive interview with an unknown actress at 7 o'clock.
After seeing the program list, he immediately frowned, picked up the marker beside him and circled it.
After Liu Guixin remembered this matter, he said to Jimmy on the other end of the phone, "Starting at 7pm, I can give you 40 minutes."
"This is prime time, I can't give you a discount. The price must be based on the market price, otherwise I won't be able to explain to Brother Hao."
After getting this answer, Jimmy said, "No problem, I understand. I would be more than happy to have this time slot. Of course, I won't let you break the rules."
"I will report to the finance department in a moment and transfer the money to your company account."
"Thank you so much for this time. When are you free, can you have hotpot?"
Liu Guixin smiled and said, "Then let's do it the day after tomorrow. I happen to have time."
"By the way, I heard that you recently got a girlfriend, why not bring her over?"
"I'll bring my wife with me too, and have her by your side to help you get together."
There is a different attitude within Hutchison regarding the manager Jimmy.
Some people think that he is just a lucky guy. For some reason, he got the favor of Brother Hao and was able to take the position of general manager of Hutchison Jewellery.
Some people also believe that Brother Hao’s vision is never wrong. Even if Jiminzi has not shown any outstanding qualities now, he will definitely prove it to everyone in the future.
And Liu Guixin belongs to the latter.
Otherwise, he had no less than a hundred ways to reject Jimmy's request.
It is difficult to help someone, but it is absolutely easy to reject someone.
"Okay, then the day after tomorrow, at Hutchison Restaurant in Tsim Sha Tsui, I'll call the manager there and reserve a table in advance."
Jimmy didn't refuse either. After all, this was also a form of interpersonal communication.
As for why they chose Hutchison Restaurant, it was naturally because it was a good place to stay, and besides, when their employees go there to dine, they can get corresponding discounts as their level increases.
What's more, ever since the incident of the human meat barbecued pork buns was exposed, they felt it was more reliable to eat at their own company. At least they don't have to worry about food safety issues.
"That's it, come find me if you need anything."
Liu Guixin said this and hung up the phone.
Then he picked up the program and looked at the circled program.
The time periods from seven to eight o'clock are definitely the prime time for TV stations, and the time slots are not given out casually.
Especially for exclusive interviews, let alone a female star you have never heard of, who is not currently popular and can create ratings for the TV station, don't even think about appearing in this time period.
Unless, it is a sum of money that no one can refuse.
Thinking of this, Liu Guixin picked up the phone again and dialed a number.
After the call was connected, he immediately asked, "How much paper did you sell for the interview originally scheduled for 7 o'clock?"
"Wait a moment, Director Liu, let me take a look."
There was a sound of shuffling papers on the other end of the phone. After a moment, the subordinate said, "Found it. The income from this interview record is 50,000 Hong Kong dollars."
Hearing this number, Liu Guixin immediately frowned and his face looked a little ugly.
He suppressed his anger and said, "Cancel this interview and change it to another program. I have already decided on the program list and will fax it to you later."
"Also, who decided on this interview?"
An exclusive interview of the golden age was sold for 50,000 Hong Kong dollars. Liu Guixin would never believe that there was no trick involved.
"This program was...decided by your secretary, Su Haifeng."
"At the time, we thought it was what you meant, so we didn't ask any more questions..."
The subordinates also understood that there must be a reason behind this operation which was far below the market price.
However, since Su Haifeng was under the title of Content Director, Liu Guixin, they naturally wouldn't be stupid enough to dig into his details.
After all, this kind of thing is basically commonplace in the workplace.
How many people would not use the power in their hands to gain benefits for themselves?
Upon hearing the result, Liu Guixin was stunned on the spot. He couldn't believe that Su Haifeng, who always behaved selflessly in front of him, actually did such a thing in secret under his name.
Moreover, judging from the tone of this subordinate, it was obvious that Su Haifeng had done this more than once or twice.
After realizing this, Liu Guixin felt that the originally warm sunlight shining on his body suddenly became somewhat biting.
Even his body began to tremble uncontrollably. His body was already wet with sweat and his forehead was covered with cold sweat.
Liu Guixin suppressed his inner fear and said in a trembling voice, "Collect all the projects that Su Haifeng has handled as quickly as possible and send them to my office."
"Remember, don't make a big fuss about it, and it's best not to let other people know, understand?"
Listening to the tone of the content director, the subordinate obviously realized the seriousness of the matter, and quickly lowered his voice and said, "Director Liu, don't worry, I will start sorting it out now."
After hanging up the phone, Liu Guixin could no longer sit still. He immediately stood up from his chair and began pacing back and forth in the office.
"If this matter were known to others, it would definitely become an excuse to attack me. By then, it would be unknown whether I could keep my position as content director..."
"But if I don't deal with it, I will be a dead body. Not only will I let down the company, but I will also let down Brother Hao's trust..."
"Su Haifeng, Su Haifeng, you have really made me suffer this time..."
(End of this chapter)
