This is also the first feeling many people have when they come to Shinjuku. No matter what they see, it seems to be sky-high.
In fact, there are quite a few stores in Shinjuku that charge sky-high prices, such as Takano, a famous fruit shop in Shinjuku, where the prices are surprisingly high.
However, there is no shortage of affordable shops in Shinjuku.
For example, lumineest, this place is known as the paradise of Japanese girls.
In lumineest, various Japanese brands can be found everywhere, and the prices are not too high.
The accessories sold in the daily necessities section on the sixth floor are priced between 100 and 300 yen for most items. Even at Don Quijote, the prices are not much cheaper than here.
If you want to find a place with better deals, the only option may be business supermarkets.
"Let's go to lumineest."
After looking at Shima Rin, Yushan Kazuto took the initiative to speak.
Shima Rin did blink, she didn't quite understand what lumineest was.
On the other side, Tsuchima couldn't help but glance at Yushan Kazuto. Shima Rin didn't know Lumi
Tujian Mai knew exactly what NEEST did.
Although lumineest also sells men's clothing, most boys probably don't have much interest in lumineest.
Once, when Hayama Kazuto and Doma Mei came to Shinjuku, Doma Mei wanted to go to Lumineest, but Hayama Kazuto disagreed.
As a result, Shima Rin was here today, so Hayama Kazuto took the initiative to suggest going to lumineest,
Such differential treatment made Tsuchima pout slightly.
Yushan Kazuto didn't notice the change in Tsuchiya's mood. He just felt that wandering around the streets was too sunny.
Although it was already afternoon, the temperature had not dropped yet. Yushan and Ren urgently needed to find a shopping mall to escape the heat and the sun.
The nearest affordable shopping mall is lumineest.
It just so happens that the main customers of this shopping mall are girls, and Yushan Kazuto thinks that Shima Rin, Doma Yui, and Shirasaki Hana should all like it.
After going to lumineest, Doma Yui and the other two went shopping in the mall, while Yuyama Kazuto had a chance to take a break from his busy schedule.
With so many benefits, Yushan Kazuto took the initiative to go to Lumineest.
He had forgotten that before, Doma Mai wanted to go to Lumineest, but was ruthlessly rejected by him.
Chapter 2183 Fast Fashion
When you walk into lumineest, you will see a large Zara store right in front of you.
Although Zara has not had an easy time in recent years and is far from as prosperous as it was when it first expanded globally.
However, in Japan, Zara is still quite popular. You can find Zara stores in almost all major shopping malls, and its sales are not too bad.
But within Luminoust, Zara is not so popular.
Most of the girls who come to lumineest to shop lead a frugal and refined life.
They follow the trends closely, changing their clothes and accessories every few days, but they stay away from fashion premium and choose cheap and affordable fast fashion brands.
Zara is positioned as a fast fashion brand globally, but within Luminaire, it is a mid-to-high-priced brand.
Most customers still prefer Japanese local brands, one of the main reasons being that they are cheap.
Anyway, fast fashion brands are all copying each other, with little design cost. Even if Zara copies faster and more timely, it is not much faster.
Therefore, the cost advantage of Japanese fast fashion brands is reflected.
After taking a look at the clothes in the Zara store, Yushan Kazuto felt that he had completely lost his understanding of fashion.
But in fact, Yushan Kazuto has never understood fashion.
After all, he is the one who goes out to buy clothes and always buys sportswear. Unless the fashion trend hits sportswear, Yushan Kazuto will probably never be able to understand fashion in his life.
Looking at the lumineest Zara store, Shima Rin couldn't help but blink slightly.
She was a little confused. This store was obviously bigger than the Zara store in Kofu and had a more complete range of products, so why was its customer flow less than half of that of the Zara store in Kofu?
Originally, Shima Rin wanted to go in and take a look, but after seeing the bustling Lumineest and the deserted Zara store, Shima Rin finally did not go in.
Looking at Shima Rin's actions, Yushan Kazuto didn't say anything.
The Zara store in Lumineest has a hot date every year, and perhaps it’s only time to fight back with discounts.
Beyond Zara, there are several small shops.
The combined areas of the several stores are not as big as Zara's, but each of them has more customers than Zara.
Compared with these stores, Zara next to it is a bit embarrassing.
These stores are the first choice for customers who often visit lumineest. Although small in size, they have everything they need. The clothes inside may be from a fast fashion brand that you have never heard of, but they still sell very well.
The fast fashion company that Hiromi Kato used to work for has a small store inside Lumineest, and it has pretty good sales.
Of course, if you want to compare it with those fast fashion giants, there is definitely a world of difference.
But for a small company with only a dozen people, it is actually a pretty comfortable life.
But working in a company like this, the development prospects are clear at a glance.
Although Hiromi Kato has her own design ability, the work assigned to her by the company has always been imitation and reproduction.
This is also an important reason why Hiromi Kato chose to resign and set up her own studio.
Fortunately, Hiromi Kato's choice was successful, and now her small studio earns much more than her previous company.
However, this does not mean that Hiromi Kato's original company's choice was wrong.
The Japanese market demands such fast fashion brands, and after Hiromi Kato left, the original company's sales and profits did not decline.
They just chose a relatively safe way to keep the company running. Although it may not look good on the surface, there are indeed many customers who choose to support them with real money.
Low prices are their pass in the market.
The clothes designed by Hiromi Kato are not expensive among designer brands, but compared with fast fashion brands, they are sky-high priced.
After a quick look, I found that the clothing designs of many stores actually have similar elements.
After all, there are not many samples that can be copied, so it is normal for designs to become homogeneous.
A few people walked forward and saw a small shop with fewer people, so they went in.
As soon as they entered the door, the clerk came up to them and began to introduce them to the three people.
Yushan Kazuto was left aside, but this was normal, after all, this was a brand that specialized in women's fast fashion clothing. Yushan Kazuto was a grown man, so he was not the store's target customer.
Yushan and Ren finally had some free time, so they walked to the door and stretched.
One disadvantage of this kind of small store is that it is difficult to provide seats for rest.
Fortunately, Yushan Kazuto was not very tired. He came to lumineest simply to enjoy the air conditioning.
……
Looking at the prices of clothes in the store, Shima Rin was indeed a little shocked.
This is cheaper than many of the clothes she has seen on online platforms, and she doesn't have to worry about the troublesome returns and exchanges of online shopping.
Moreover, in Shima Rin's opinion, the aesthetics of all the clothes in the store are still quite good.
After all, practice makes perfect. After copying more, you will naturally know what to copy so that you will be more popular.
This is a kind of sense of the market. Fast fashion brands without this sense are basically dead.
Many fast fashion brands go from being established to going bankrupt in less than a year.
Therefore, many people have a consensus that the word "fast" in fast fashion not only refers to strong timeliness, but also means fast death.
"Sister Rin, do you want to buy this dress?" Seeing that Shima Rin's eyes were always fixed on a short-sleeved dress, Shirasaki Hana couldn't help but ask.
Shima Rin couldn't help but blink. Was it so obvious? But in the end, he nodded.
Such a beautiful short-sleeved shirt costs only 1,280 yen, which made Shima Lin tempted.
"Why don't you go to other stores first and see if there's anything you like more. If not, you can come back and buy it later." Tsuchima Mai said.
In fact, Doma Mai is also a frequent visitor of lumineest. Because she often needed to save money to buy games and snacks, Doma Mai could only come to lumineest to buy some cheap and good-looking clothes.
According to Doma Yui, a short-sleeved shirt costs 1,280 yen, excluding tax, which is actually quite expensive among lumineest shirts.
Anyway, the designs of each brand are similar. Keep looking and you may find clothes with similar designs but at a cheaper price.
Hearing this, Shima Rin couldn't help but blink and nodded.
Chapter 2184: Nishimiya Yuzuru's Circum-Sun Voyage
"Scumbag senior, what are you doing standing outside?"
When they came to a slightly larger shop, Shima Rin and Shirasaki Hana were a little dazzled. Doma Yui then found an opportunity, walked out of the shop and found Yuyama Kazuto.
"You guys just go shopping, I'll play with my phone outside, isn't that good?" Yushan Kazuto couldn't help but glance at Tsuchima Mai and put his phone down.
"Scumbag senior, why don't you come in and give me some advice!" After looking at Yushan Kazuto, Tsuchima couldn't help but pursed her lips.
"What do you mean by advisory?" Yushan Heren shrugged. "Didn't you look down on my aesthetic taste before?"
Last time, when Yushan and Ren were shopping with Tsuchima Yui and Yukinoshita Yukino, they were often bullied by the two of them.
"Then...that scumbag senior can't stand here alone and play with his phone secretly." Tsuchima Mai couldn't help but pout.
"Then I'll go into the store and play openly?" Yushan Heren couldn't help but look at Yushan Heren.
"Ah~ Anyway, you are not allowed to play with the cell phone secretly like a scumbag senior!" Tsuchima Mai suddenly became a little unreasonable.
In response to this, Yushan Kazuto could only shrug his shoulders. Doma Yui was a typical example of someone who couldn't stand to see others do well. Even when she was playing with her phone, she was targeted by the other party.
"Hurry up and go in, Xiaohua and Lin will find out that you sneaked out." Yushan Kazuto said.
Doma Yui then looked into the store and saw Shima Rin and Shirasaki Hana looking around as if they were looking for her, so she had to walk in quickly.
Yushan Kazuto sighed and continued to check his phone.
According to the public information of the photo studio where Yuzuru Nishimiya works and studies, Kazuto Yuyama has found the social accounts of several female photographers in the studio and is now checking the public content of these female photographers one by one.
The first female photographer I clicked on turned out that all her recent content was paid.
Yushan Kazuto had to secretly change to a small account and subscribe to these paid contents.
Seeing these contents made Yushan Kazuto blush. He didn't expect that this was such paid content.
This is a nude art photographer. Most of his content is the kind that cannot be described in detail and is only suitable for some enthusiasts to appreciate on their own.
After clicking in and taking a look, Yushan and others immediately left.
In Lumineest, a website with such a large flow of people, he was browsing this kind of content. Yushan Kazuto felt that if he exited a little slower, he might be socially dead.
However, this also taught Yushan and others a lesson. Next time they see similar paid content, they will just quit directly to avoid wasting money.
However, the photography content of the next few female photographers was relatively normal, all of which were portraits and landscapes, and they were all very well taken.
After all, the photo studio where Yuzuru Nishimiya works is quite famous in the whole of Tokyo. To be able to work in such a studio, one naturally has to be quite capable.
After taking a quick look at the recent content, Kazuto Hayama finally found the three photographers who went out to shoot with Yuzuru Nishimiya.
The styles of the three people are actually quite different, and the content of their shoots is not exactly the same.
It’s just that Yushan and Ren found the same shooting point in the photos of the three people.
This is enough to show that the three of them should have been to the same place together recently.
I looked through the photos the three had recently posted, and found that many of them were taken on the water.
One of them even took a photo of a cruise ship more than a month ago, with the caption: "Where I'll be working for the next month."
Combining these points, it is not difficult for Yushan Kazuto to guess where Nishimiya Yuzuru has been for more than a month.
I didn't expect that she would go on the ship and stay there for more than a month!
No wonder Yuzuru Nishimiya got so tanned after being away for more than a month.
As a photographer, it was impossible for her to stay in her room every day on the cruise ship, or to play in the cruise ship's entertainment facilities.
Most of the time, photographers stay on the deck of the cruise ship or on the side of the ship, looking for the right time and angle to take pictures.
In this case, even if Yuzuru Nishimiya takes good sun protection measures, he will probably still get tanned.
