Liu Wenjin is so happy that he is about to start singing!
The meaning of the director's words is obvious, as long as you do things well, you have a chance to be promoted.
"You can figure out the rest. There is only one requirement in the theater, and that is the naming right of the eight o'clock theater. We don't care about spring and autumn. We will sell it for a year, understand?"
After the director finished speaking, he hung up the phone directly.
And Liu Wenjin was already dumbfounded.
The naming rights of CCTV's eight o'clock stalls are only sold for one year?
At this moment, Liu Wenjin can imagine how crazy those manufacturers are.
This is a live ad!
Among other things, just this transaction figure can definitely surprise people.
the following days.
Liu Wenjin was in charge of arranging this matter.
In fact, the advertising bidding method is also very simple, just like an auction, the highest bidder wins.
Moreover, CCTV has an advertising department to be in charge of this matter, and has recruited a lot of celebrities to help out, the purpose of which is to make the auction more attractive.
Facts have proved that CCTV's influence is too great.
As soon as the news of the auction was released, the entire market responded very well. Some powerful large companies appeared on the auction site one after another, such as China Mobile, China Unicom, Haier and other large companies.
And CCTV's advertising department is also very smart, the base price they set is not high, only 50 million.
think about it.
You only need to spend 50 million yuan to get the naming right of CCTV's prime-time theater. Who wouldn't want to try it?
There is no reason for this thing to be invariable. If there is a pie in the sky, I am the luckiest person, maybe 70 to 80 million will be able to win this naming right!
Qin Shou brought the people of Bright Entertainment to appear here as well.
certainly.
He didn't drive to participate in the auction, he just joined in the fun.
After all, "Bright Sword" is invested and produced by Bright Entertainment, and CCTV also stated that in view of the benefits that "Bright Sword" brought to them, CCTV will give priority to purchasing all movies and TV series produced by Bright Entertainment in the future.
To put it bluntly, this is a matter of giving each other face.
"Boss Qin, don't we buy this?"
Zhao Yan came here with Qin Shou, and asked Qin Shou carefully.
"Why buy this?"
Qin Shou smiled when he heard the words, and said somewhat inexplicably: "A place like CCTV just takes others as a victim. Don't worry, I don't think I can even cover the cost of this so-called standard king."
What he said was the truth.
CCTV's so-called advertising effect looks pretty good nowadays.
But it will gradually weaken over time.
After all, the development of Internet technology has provided a new channel for netizens and even the whole society.
People don't have to watch those messy things in front of the TV every day, but they can choose what they want to watch and what they don't want to watch.
to be honest.
The audience and group of advertisements are reduced.
Under such circumstances, it is also understandable why CCTV has been surpassed by those local satellite TVs year by year.
It's just relying on the name of CCTV, or else it only depends on the quality of the program, as well as the degree of responsibility to the audience and work, so the CCTV reporters will be the same.
The auction officially started, and the reserve price soared from 50 million to 80 million.
This is still just the beginning.
and.
According to CCTV's regulations, the one-time price should not be less than two million.
In other words, as long as you raise the sign, you have to spend two million!
This scene made everyone who saw it tremble with fear.
"Ninety million!"
"Ninety-eight million!"
"-12!"
"One hundred and fifty million!"
"One hundred and ninety million!"
Several big companies are red-eyed, and all of them are crazy.
soon.
The price has already reached 190 million.
Just when everyone thought it was over.
suddenly.
One stood up: "Two hundred and forty million!"
Fuck!
!!!!
!!!!
Accompanied by this voice, everyone was stunned.
Everyone looked at that person in surprise, but suddenly discovered that it was Shi Yuzhu, the chairman of Titan Group.
"Ah, Shi Yuzhu, it's normal."
Everyone nodded.
Boss Shi liked to advertise his products back then, and now that he sees this opportunity, he probably won't miss it.
And the two hundred and forty million people are obviously a live advertisement.
"240 million for the first time!"
"240 million for the second time!"
"My friends at the scene, is there anyone who has bid?"
"240 million for the third time, a deal! Congratulations to Titan Group for winning the naming right of this year's CCTV 8 o'clock theater!"
With the host dropping the hammer, the transaction was officially successful.
Zhao Yan was dumbfounded watching this scene from the audience.
He really didn't expect it.
An advertisement naming right can be so high.
This is simply outrageous!
"Don't worry."
Qin Shou said lightly: "The next era will be the era of advertising, as long as our movies and TV series are good enough, believe me, the advertising fee will be more than you think.
He spoke from his heart.
Don't say anything else.
For the current "Bright Sword" alone, after the first round of broadcasting rights were sold out, three more TV stations expressed interest in the second round of broadcasting rights.
They are willing to use 20 million to buy the second-round broadcast rights of "Bright Sword" and the unlimited rebroadcast rights for non-prime time slots in the next five years.
This does not count the right to play the third and fourth rounds.
There is also income from audiovisual products of TV dramas.
to be honest.
Zhao Yan estimates that the conservative TV series "Bright Sword" can bring the company more than 150 million in revenue.
Once this news gets out, the entire TV drama market will definitely be extremely turbulent. By then, the era of big investment in TV dramas will come little by little.
And the creator of all this is the coal boss in front of him who is rumored to be a layman.
to be honest.
For the first time, Zhao Yan felt that he could not see through this President Qin.
Although Qin Shou looks very kind on weekdays, and even occasionally jokes with his subordinates, anyone who knows him well knows that this is not the kind of person who works as a secretary when he has something to do, and when he has nothing to do as a secretary.
Although in his capacity, those beautiful secretaries can't wait to shout to the boss that you can pose in any way you want, but Qin Shou has never shown any too close to any female staff in the company.
This is very interesting.
A coal boss, but he acted like a veteran. To be honest, Zhao Yan was very curious about what Qin Shou wanted to get in this circle.
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