In the drama "The Legend of Sword and Fairy", Northern Lights Video is the main investor, accounting for 45% of the investment share, and Yuehu TV also entered the game at halftime and got 15% of the investment share. Of course, the other 40% of the investment share was mostly borne by Linghe Film and Television Production, a small part was given to director Luo Yuzhong's company, and some was divided among Li Zhibai, Yan Liang, Chen Ziyan, "Jump Up" and drama has no shortage of investment. Those who can get on board this ship all have close connections and are here to make money directly.
After all, the show had already been booked by HP before it even started filming, and at a high price.
Not only that, there are hundreds of advertisers in the country who are eyeing this drama and are bidding.
The profits that this drama can generate are right in front of us, and it is an undisputed goose that lays golden eggs.
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As a video website, Northern Lights Video has been ranked first among domestic video websites in recent years, both in terms of the number of members and the number of popular products.
Of course, Icefield and Lighthouse are also chasing very fiercely, and the current situation is not enough for them to rest easy.
In recent years, these three companies have been competing for supremacy.
If three years ago, the situation was basically a race between the two, now Northern Lights has always maintained the first place, even if the advantage is not very big, but it has maintained it.
This situation is extremely rare. The reason why this can be achieved is that Lu Yanhe's several plays have played a decisive role, and it can be said that they have made an indispensable contribution.
None of the dramas starring Lu Yanhe fell out of the top five in terms of actual viewership of the year.
Even "River of Silence", a relatively less popular drama, is also a hit in this genre.
Bingyuan Video makes a lot of money in advertising fees every year thanks to its flagship variety show "Young Days".
For video websites, there are two key indicators: one is attracting new members, and the other is advertising revenue.
Lu Yanhe's performance is outstanding in both indicators.
And "Legend of Sword and Fairy"——
This is a fantasy genre, which Lu Yanhe has never been involved in. However, it happens to be the most popular genre in the market in the past ten years, which is most likely to produce hits and has always been among the top few in the annual rankings.
Such a combination is naturally highly favored.
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In addition to "The Legend of Sword and Fairy" is also eye-catching.
Right now, the most popular variety show on the entire Internet is "The Birth of the Actors", and Lu Yanhe's recent main work is also all on this variety show.
Every episode of this program will spark a new wave of discussion.
Now the program has entered the group PK stage from the 1V1PK stage.
Several actors have demonstrated their excellent acting skills that are usually unknown to the public in this show, and have received a lot of attention and recognition.
Some media have even begun predicting who will be the show's annual champion.
Before this show, there has never been a variety show that could bring this kind of blessing to an actor.
There has never been a drama that can make more than a dozen actors receive attention from the industry and the market like this show.
So far, the actors who participated in this show have basically received invitations to star in no less than three dramas.
Even He Sha.
People are realistic.
Who wouldn’t want to participate in a project that offers real benefits?
"The Birth of the Actors" is only halfway through its airing, and people are already eyeing the next season.
Orders from Chen Ziyan's Shihuo agency suddenly came in like snowflakes. Several out-of-date artists that Chen Ziyan wanted to sign with her before suddenly relented and were willing to sign a contract with Shihuo, but the prerequisite was that they were required to appear on the show "The Birth of the Actors".
These artists who were once popular all have self-confidence that is almost narcissistic. They all believe that with their abilities and acting skills, as long as there is an opportunity and a stage, they can return to the audience's field of vision. Now, a program like "The Birth of the Actors" has appeared, and the opportunity in their minds has appeared.
At this time, Lighthouse Video announced that it would launch the "Director Please Give Me Advice" program, which will start a program with three top directors as mentors, selecting actors to form teams and compete in team performances.
When he saw this name, Lu Yanhe was a little dazed for a moment and almost thought that another time traveler had arrived.
Sure enough, when a program like "The Birth of the Actors" is created, imitators will emerge like mushrooms after a rain.
"Director Please Give Me Advice" is the first, but it will not be the last.
Moreover, Lu Yanhe is also very clear that even if "Director Please Give Me Advice" is a follower, this program will definitely attract a lot of attention.
However, as more and more programs like this are produced, and all the actors in the entertainment industry who are suitable for this type of program have been discovered, it will start to become a "weird competition", where actors will go on the show to sell fried chicken or use PPT to show their acting skills.
The Northern Lights Video's "The Birth of an Actors" is currently being broadcast in full swing, so they would never want to see Lighthouse Video trying to take advantage of the popularity.
One executive said sarcastically: "Those who follow the trend will only get to drink the soup."
Suddenly, He Sha, who withdrew from "The Birth of the Actors", officially announced that she would join the "Director Please Give Your Advice" program, becoming the first official actor.
Her official announcement poster reads: "I hope to participate in a clean competitive program."
Also full of innuendo.
Zhou Tong, the director of "The Birth of the Actors", posted on Weibo: The premise of making a clean competitive program is that the contestants are all clean people. Those with evil intentions and ulterior motives are evil spirits.
Lu Yanhe liked this Weibo post.
Marketing accounts have announced that in the future, any film and television projects in which He Sha participates will be blacklisted by Northern Lights Video and will not appear on Northern Lights Video.
In this era of online broadcasting, if Northern Lights Video really puts He Sha on the blacklist, perhaps few film and television projects would dare to use He Sha.
Unless it is a self-made project of other video websites from the beginning, it is obvious that it will not be on Northern Lights Video.
He Sha panicked now and quickly came to beg for mercy and apologize in private.
No one paid attention to her.
Before, He Sha withdrew from the competition and caused trouble. Although Lu Yanhe and Northern Lights were unhappy, they did not really take any countermeasures. It was all Zhou Pingan who did this to her for Cheng Hai.
This time, He Sha was just pushing it too far. How could Northern Lights tolerate an actor throwing dirty water at them? The Birth of the Actors has broken the advertising revenue record of variety shows in the past three years, not to mention that this show has also achieved good results in attracting new members, contrary to the norm of variety shows - after all, variety shows are not very effective in attracting new members, which is the consensus of video websites.
How could Northern Lights Video allow He Sha to affect the reputation of this show.
A variety show with a good reputation also has a positive brand effect for advertisers. The audience will love the show and its people. If the reputation is bad, no matter how popular the show is, the brands that advertise on it will also be affected. This is why some shows are criticized every day and are on the hot search list, but few brands are willing to invest in them, because they are afraid that their own reputation will be affected.
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"He Sha is just a pig-brained person. No matter how much she quarreled with Cheng Hai, it was a matter between artists. Now she went to the program of Dengta Video to satirize and slander "The Birth of the Actors". Isn't this just a bullet for Dengta Video? If Northern Lights Video lets her go, what will happen if other artists follow suit in the future?"
Chen Ziyan was very disgusted with He Sha's behavior.
Lu Yanhe once saw a word on the Internet called "idiotism", and he felt that Chen Ziyan actually had a bit of this.
Of course, Chen Ziyan hates those smart-aleck fools.
Lu Yanhe could actually understand Chen Ziyan's feelings very well.
Like He Sha, she has already reaped the benefits from "The Birth of the Actors" and got the popularity she wanted. At this point, she should have known when to quit and stopped, but she is still courting death and continues to act even more ruthlessly.
It's so stupid that it smells like shit from every pore.
Lu Yanhe smiled.
"The schedule for Love Letter at the Jose-La Roche Film Festival has basically been set. Many media outlets still want to know about Zhang Ruozhi's situation. She will take the college entrance examination this year. Before the exam is over, we still have to help her keep the secret and don't let the media disturb her."
"Yes." Lu Yanhe asked, "But will the media come over there by then?"
Chen Ziyan said: "I will greet the domestic media going to Hexi. The domestic reports should downplay Zhang Ruozhi as much as possible and highlight Chen Bige and you. Anyway, our movie will not be released before the college entrance examination, right?"
"Yeah." Lu Yanhe nodded.
"That's about it. In addition, after the Jose-La-France Film Festival, I will also arrange a bodyguard for Zhang Ruozhi. We still need to keep a close watch on her in the next two months to avoid affecting her." Chen Ziyan said, "It's inconvenient to find newcomers to act in this film."
"But this role needs a newcomer." Lu Yanhe said with a smile, "It's such a pity. If it weren't for the college entrance examination, she could have gone with us to the Jose-La-Jacques Film Festival."
"She hasn't decided to pursue a career in acting, and she's not an arts student. With her grades, it's not a problem for her to get into a key university, which is good enough," said Chen Ziyan. "She should study hard while she can, which will benefit her for the rest of her life. Sometimes I meet some celebrities who were child stars, and when I talk to them, they generally didn't have a normal childhood or a normal adolescence, especially because they didn't study hard. Some of them even make me feel that with such a shallow cultural level, how can they understand the script and the characters?"
"But in fact, a person's cultural literacy does not necessarily have to be accumulated through studying in school. Many artists of the older generation, who did not receive much education, have high cultural literacy."
Chen Ziyan: "Oh my god, if young actors nowadays have the ability to learn on their own and self-awareness, I wouldn't have been shocked by you so often in the first year I trained you. You are so rare, on the one hand because you are really rare, and on the other hand because you stand out in comparison with your peers."
Lu Yanhe: "..."
He also didn't expect that Chen Ziyan would end up here.
"To be honest, Yan Liang and Li Zhibai are already very self-disciplined and hardworking actors, but their cultural literacy is really just that. If you ask them to play some roles in their true colors, or in a drama like The Gold Rush, they can handle it, but if it comes to a role with a slightly more complex humanity and a less realistic character, they are still not so good." Chen Ziyan said, "Do you know which character you have created the best and most successful in your movies so far? It is recognized by the film industry, not what we think."
Lu Yanhe thought for a moment and asked, "Three Mountains?"
"Yes, it's 'Three Mountains'. Obviously, your performance in 'Road to Glory' won you a Best Actor award, but the performance in 'Three Mountains', where you only made a cameo appearance for one night and had only 15 minutes of screen time, is considered by the film industry to be your best performance and a performance that every actor should learn from." Chen Ziyan said, "It's not that you didn't play other roles well enough, but the role in 'Three Mountains' has almost never existed in film history and there is no reference. Moreover, the state you played made many senior actors feel that they could not play it. This uniqueness and rarity is the most important. You see, even the director of 'The Mist' asked you to play in 'The Mist' because of your performance in 'Three Mountains'."
Lu Yanhe nodded thoughtfully.
“In fact, China is not short of good actors. There are many actors who can play realism well. But if you want to play to a certain extreme, to a level that others cannot play, it requires not only skill, but also your understanding of the world, human nature, and even the metaphysical and spiritual level. Your depth determines the depth of your performance.” Chen Ziyan said, “The fortune teller in Three Mountains is crazy, mad, insane, desperate, hysterical, out of control... The success of this role lies in the fact that you played a role that many actors would treat as an extreme state, and performed it in a complex and layered state.”
Lu Yanhe: "This is such a compliment... Actually, this was not designed by me at all. How could I understand so many levels at that time?"
"You just can't summarize so many levels rationally, but your emotional understanding, accumulation and sensitivity allow you to express the subtle differences between these states." Chen Ziyan said, "Many times, when two top actors are put together to compete, who will have a higher status in film history? At that time, it's not about who is better, but who is more unique and who can give a performance that others can't."
Chen Ziyan's words suddenly made Lu Yanhe realize something and he thought of the two actors, Tony Leung Ka Fai and Tony Leung Chiu Wai.
A movie star with many faces, and a pair of affectionate eyes. It is said that some actors always act the same way no matter what they play. In fact, affectionate eyes are also the same way. However, no one would say that he is repeating himself. He constantly internalizes his skills and explores deeper on a performance path that only he walks. It is not crowded there, and he is even alone. Therefore, when you watch his performance, you will feel it is very deep, and you can see richness and thickness from that "depth".
This is what Chen Ziyan actually wanted to say.
"Do you think Zhang Ruozhi is suitable to be an actor?" Lu Yanhe asked Chen Ziyan.
"How can you tell now?" Chen Ziyan shook her head. "She basically played herself in Love Letter. All we can say is that her face is photogenic and she has a good sense of the camera. It is foreseeable that after the release of this movie, she will become an actress that all major directors want to work with. This kind of harmless image full of girlish purity can be found in too many movies, and there is a great demand for such roles."
Lu Yanhe: "However, Zhang Ruozhi's mother doesn't seem to want her to be an actress."
"This will all change. I've never met anyone whose ideas remain unchanged throughout their life. Besides, her mother just doesn't want her to take a detour and affect her college entrance examination in order to become a star, causing her lifelong regret. If her mother really didn't want her to be an actor, she wouldn't have agreed to let her play in "Love Letter" from the beginning." Chen Ziyan said incisively.
Lu Yanhe nodded suddenly.
"However, we still need to discuss what she will focus on during her college years." Chen Ziyan said, "She made her debut with Love Letter. It would be a shame if she doesn't continue to act in movies in the next few years."
There are many new talents emerging in the entertainment industry every year, but there are only a handful of new talents like Wang Dashan and Zhang Ruozhi who can play the leading role in a highly anticipated blockbuster right from the start. This is what is meant by being born with a silver spoon in your mouth. Especially in the entertainment industry, where background is also very important.
You debuted in a web drama, a TV series, or a movie. Your background determines what kind of celebrity you are. This is where the invisible chain of contempt is stronger than the visible. Chen Ziyan has no way to change this chain of contempt. As an insider, she can only accept this "unspoken rule". In such an environment, Wang Dashan and Zhang Ruozhi are particularly precious——
The film industry is full of ups and downs. There are a limited number of projects and a limited number of protagonists each year. More often than not, a project is greenlit only after the actor is found, rather than looking for an actor.
Chen Ziyan could foresee that after the official release of "Love Letter", Zhang Ruozhi would become the "first love face" in the hearts of many people, and she would become the heroine that many capitals and production companies would nod to.
That's why she said that it would be a pity if Zhang Ruozhi focused all his attention on school after "Love Letter" and stopped acting in movies.
Over the past few years, Lu Yanhe, Li Zhibai and Yan Liang have been working hard to drive the establishment, promotion and filming of many projects.
The entire film and television industry has been boosted by these successful TV series.
Chen Ziyan is conflicted now. She hopes that Zhang Ruozhi can enjoy his college life and study hard, but she is also afraid that Zhang Ruozhi really won't want to act in any dramas in the next few years and disappear from the entertainment industry.
Lu Yanhe lowered his head and smiled.
"why are you laughing?"
"I'm just laughing, Sister Zi Yan. Although you are the boss of Shihuo now, you still can't change your agent's core." Lu Yanhe said, "Whatever Zhang Ruo thinks and does in the future, you can discuss it with her after she takes the college entrance examination. Anyway, even if you can't have the best of both worlds, it's not impossible to take both into account with a little more hard work and effort. It just depends on what she wants to choose." (End of this chapter)
