Luo Yuzhong just finished filming a drama, and now he’s making new moves?
Or is it a new play with Lu Yanhe?
Luo Yuzhong's words caused a huge who can sit at the same table and eat with Luo Yuzhong are more or less people who have some power in this industry.
Because of this, they all want to get a piece of the pie for such a project.
"Director Luo, are you and Lu Yanhe going to collaborate on a new project? What project is it? You did a great job keeping it a secret, and not a single rumor has leaked out."
Luo Yuzhong thought, it's not that the news of this project hadn't spread, but those who knew that Lu Yanhe was going to shoot a fantasy drama didn't expect that he would be the director of this fantasy drama.
Luo Yuzhong himself never thought that one day he would become a director of a fantasy drama.
It's not that he deliberately put on a tone - it's that the fairy-tale dramas in the market have basically become a certain type of "special supply" now, and all have become idol dramas from the perspective of the heroine. Under such circumstances, in fact, when major film and television companies are starting to produce dramas, they often choose ancient idol dramas in this theme, rather than traditional fairy-tale themes.
Of course, although "The Legend of Sword and Fairy" is said to be a fairy tale, it is actually a martial arts story disguised as a fairy tale.
It’s just that the worldview is more grand than that of traditional martial arts.
This is actually the important reason why Luo Yuzhong felt that he could direct it after reading the script.
If it was really a fantasy drama, he would not direct it even if Lu Yanhe begged him to.
At his position, it is very important to take care of his reputation.
He himself couldn't get into those plays, so how could he shoot them well? Luo Yuzhong has always firmly believed that everyone has their own limitations and shortcomings in creation. The premise for you to create a good theme is that you like this theme and understand it.
After the news spread, people started to contribute.
The main purpose is to fill in the cast. The project directed by Luo Yuzhong and starring Lu Yanhe is the best starting point for newcomers to debut. It doesn’t matter how many scenes the role has, or what the character setting is like. The key is to appear in such a work in the first play of the debut.
Whether it is an agency or a film and television company, they are actually very optimistic about such newcomers.
Afterwards, when promoting this actor to the outside world, you can also use expressions like "he was noticed by director Luo Yuzhong as soon as he debuted" or "hit the big hit as soon as he debuted."
After all, in the entertainment industry, there are only so many actors who are truly known by everyone, and most castings are selected through reviewing resumes, interviews, etc.
Having such a good acting resume is very helpful for them to get roles.
In this case, it depends on your internship experience in a large company and the help your previous employer provided in your job search.
Lu Yanhe is a bit stubborn. No matter who goes to him, the final response they get is "audition". But Luo Yuzhong is different.
Luo Yuzhong is a director who came from this environment. He has received favors from many people and has also supported many people. Lu Yanhe can get out of this network of relationships, but Luo Yuzhong can't. In his projects, there are always some "people with relationships" that he can't refuse.
As the director, Lu Yanhe certainly couldn't monopolize the power. Not to mention that he was his teacher, even with Luo Yuzhong's status in the TV drama circle, he couldn't be a puppet director. Therefore, Luo Yuzhong couldn't shirk his responsibility on this ground.
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The two dramas "The Legend of Sword and Fairy" and "Dragon Inn" were released one after another in the industry.
The media exaggerated these two plays.
The former is directed by Luo Yuzhong and is the first collaboration between Lu Yanhe, Li Zhibai and Yan Liang. The latter is the second work of the talented director Liu Bige, with Lu Yanhe as the screenwriter and Chen Bige and Shang Yongzhou as the leading actors.
Once the two dramas are exposed, they are destined to become highly anticipated dramas.
These are all big dramas with top directors, top screenwriters and top actors.
The most important thing is that these two dramas not only have exaggerated casts, but also have Lu Yanhe, who has maintained an undefeated myth so far, as the screenwriter.
Only some of Lu Yanhe's fans were unhappy, thinking that Lu Yanhe acted in "The Legend of Sword and Fairy" but not in "Dragon Inn".
This is Liu Bige's second film as director, and it stars Shang Yongzhou and Chen Bige. It is definitely worthy of being nominated for the four major international film festivals. If Lu Yanhe is the lead actor, he might even win the Best Actor award at an international film festival.
Lu Yanhe’s fans still very much hope to see him win the Best Actor award at another top film festival.
The news of these two dramas stirred the entire entertainment industry.
Actors such as Liu Zefan and Wang Jing, who had worked with Lu Yanhe before, all came to ask if there were any supporting roles with more important parts that they could play.
These actors who have already started playing leading roles, when they get here, no longer expect to compete for the leading role and are very willing to play a supporting role.
Wang Jing is a typical actress who has reaped huge benefits by playing a supporting role.
"Squid Game" made her explosive power noticed by the entire entertainment industry and her fame soared.
Lu Yanhe could only reply one by one, saying that no actors had been cast for the roles yet and that open auditions would be held.
In fact, because "The Legend of Sword and Fairy" was directed by Luo Yuzhong and the three of them were the main actors, it meant that the budget for other actors was very limited, and it was impossible to invite first-line actors to play other roles.
Lu Yanhe's idea was to hold an open audition and select all newcomers.
In fact, the cast of "The Legend of Sword and Fairy" was almost entirely new back then.
After all, this drama has no shortage of topics or exposure. It no longer needs other actors to reassure investors, nor does it need other actors to attract business or investment.
Luo Yuzhong agreed with his idea.
Because of this subject matter, newcomers actually have their own advantages. A face that the audience is not familiar with makes it easier for everyone to immerse themselves in the world of this "young man".
As for "Dragon Inn", Lu Yanhe had little involvement in the casting. First, he recommended the male and female protagonists. Although Liu Bige was very satisfied with the cast, Lu Yanhe did not want Liu Bige to feel that he interfered too much. After all, this was still a film work with the director as the main character. Second, Liu Bige was very discerning in choosing actors. Just looking at the castings Liu Bige made in "Late Spring", we can see how discerning he was in choosing actors. Lu Yanhe himself might not be able to choose better than him.
Of course, the most difficult actor to choose for this movie was the role of Jin Xiangyu played by Maggie Cheung.
Chen Bige played the role of Lin Qingxia. Chen Bige actually has such charm. If she plays the role, there is no need to worry about her acting skills. The image is close, so it is basically a sure thing. Only Jin Xiangyu is a female role written into the history of Chinese-language films, and it is very classic. Lu Yanhe looked through the domestic entertainment industry and could not find an actor who could handle this role at least in his imagination - there was no way, he had a preconceived impression. So, it is better to give it to Liu Bige.
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In April, "Mountain Top" starring Yan Liang was suddenly broadcast.
This TV series about fraud was filmed by Yan Liang at the same time as "The Gold Rush".
Director Shen Mofan once made the box office hit movie "The Home I Haven't Returned To for a Long Time".
Because of this cast, the show had quite a lot of buzz when it was first aired. After the first episode was broadcast, it received very good reviews and received favorable reviews from all major media outlets.
However, after three days of broadcasting, the drama encountered a very embarrassing situation: it was well received by the critics but not by the box office.
The number of viewers never went up, and the popularity of the show could only rank in the top five, or even in the top two.
In order to promote the drama, Yan Liang worked hard, appearing on TV shows, doing live broadcasts, etc. But for some reason, the drama just couldn't attract viewers to watch it. So much so that when the drama was broadcast to the tenth episode on the video platform, there were no more interstitial ads.
This is a very embarrassing thing.
In-stream ads have basically become a key indicator for judging whether a drama is popular and whether there are audiences watching it.
Data can be falsified, but your financial sponsor will not invest money in you for nothing.
Lu Yanhe actually always watches the dramas of Li Zhibai and Yan Liang.
He also watched this drama.
This drama is indeed very well-made and fully exposes the operating mode of a fraud group.
However, perhaps it is precisely for this reason that the drama adopts a multi-line narrative rhythm, and Yan Liang's line only accounts for about one-third of the drama.
In the first two episodes, there are many characters and clues, which makes people feel a little confused.
No wonder it was well received but not popular.
There is no way. TV dramas are such a market. If you make a drama a little complicated, you will inevitably reject some viewers. Just like why "My Home" is a big hit at the box office? Because the audiences who have seen it say it is good. Why did this movie win so many positive reviews from the audience? Because this movie is only from the perspective of the heroine from beginning to end, so that the audience is led by the heroine from beginning to end, and the emotions are not interrupted at all.
However, the quality of this drama is actually very high. From the analysis and recommendation of this drama by major film history bloggers, we can see that people who watch a lot of movies are much more receptive to this drama.
Is there any way to improve the performance of this drama?
It’s not that this drama is not good enough, nor that there are no big stars to attract the audience, but that the audience often doesn’t want to watch it after watching the first or second episode, and the show is not sticky enough.
This problem can also be seen from the discussion of this drama.
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"Fan fiction?" Lu Yanhe looked at Chen Siqi in shock.
Chen Siqi said: "Well, actually, several characters in this drama are highly discussed. Most of the people who really follow this drama have some characters they like in it. If you want to further attract viewers to watch this drama, I would suggest starting from this aspect, first building a small circle of people who really like this drama and these characters, and then using this small circle to spread the discussion of this drama."
"Isn't this a bit slow? The show will be finished next week and there aren't that many episodes."
"It will be a little slow, but I think this is the most suitable way to promote the show at the moment." Chen Siqi said, "The subject matter and style of this show are not suitable for conventional marketing, because it is not that most viewers have not seen it, but that people are not interested in this subject matter and plot. In this case, you have to take the initiative to dig out the attractive points of this show and present them to everyone to watch. Let people watch this show with such expectations because of this point, and their tolerance will be higher. At least after enduring the first four episodes, they will gradually understand the world view of this show and get into the plot, and then they may be retained by this show."
Lu Yanhe was quite inspired by Chen Siqi's judgment.
Some dramas don’t have a good star lineup, so they need to increase their popularity and let everyone know that there is such an interesting drama.
But that’s not the case with “The Mountain.”
It's purely because the subject matter and style are not mainstream in the current market, and some audiences cannot accept it and can't continue watching it. The first episode had tens of millions of viewers, but by the eighth episode there were only about two million viewers. The data speaks for itself.
What Chen Siqi said is actually correct.
No matter what word-of-mouth marketing you do, you can't attract people back.
No matter how good your reputation is, I have seen the previous ones, and if I don’t like them, I’m too lazy to watch them.
We need to let many people see——
Oh, there is such a plot development later? This character is actually like this?
Feed the attraction to the audience and impress them in another way. It seems that there are still some interesting parts in this drama, so you can pick it up and watch it.
Fan fiction is just a means, a point, a raw material for promotion and marketing. Someone really created a fan fiction with a relatively large influence through the drama "The Mountain Top". For example, if there are thousands of drama fans who think it is good, the drama production team will promote and market this fan fiction, create a hot topic, and use the story of the fan fiction to attract more people to the TV series.
Lu Yanhe actually knows the influence of fan fiction.
The explosive influence of "Grave Robbers' Chronicles" is due to the indispensable contribution of fan fiction in online promotion and marketing, especially on Weibo.
Lu Yanhe was hesitant because he didn't know whether this would be effective.
Chen Siqi said: "I will contact the production team and broadcasting platform of "The Mountain" to see if they are willing to cooperate with "Jump Up". If they are not optimistic about our plan, then forget it. If they are willing to cooperate, we can give it a try. This kind of marketing is not expensive and is easier to control."
indeed.
Lu Yanhe understood what Chen Siqi meant.
At the beginning, you just need to find a few writers who are good at writing fan fiction and create fan fiction based on the drama. See if they can stir up some topics and voices in the current drama fan circle. If they can, then continue to invest and expand publicity. If not, you can stop the loss in time, and the initial investment should not exceed 100,000 yuan.
Lu Yanhe nodded.
He thought it was feasible.
After discussing it with Chen Siqi, Lu Yanhe told Yan Liang about this matter.
Brothers, let’s settle the score clearly.
Lu Yanhe also didn't want to see such a good drama end up being well received but not popular.
If Chen Siqi's marketing method is successful, it can actually provide a lot of reference value for many high-quality dramas in the future.
However, just because Yan Liang is the lead actor in this drama, we can't ask Chen Siqi and "Jump Up" to do voluntary work for nothing.
Yan Liang was very surprised after hearing what Lu Yanhe said.
He didn't expect that Lu Yanhe was still secretly trying to find a solution to the poor ratings of "The Mountain Top".
Moreover, Lu Yanhe's analysis actually gave Yan Liang an epiphany.
During this period, he has been posting on Weibo, doing live broadcasts, and doing various promotional activities, but it has not helped much in the ratings of "The Mountain Top". He and the production team are very distressed, and they have discovered why the ratings of this drama were sluggish in the later period, but there is really no way to break the deadlock.
This situation where the product is well received but not commercially successful is really the most difficult one to deal with.
However, the marketing method proposed by Chen Siqi made Yan Liang feel that perhaps this method could improve the ratings of "The Mountain Top".
Yan Liang said, "Don't let Siqi take the initiative to contact them. I'll ask Zhou Ping'an to talk to them and ask them to find Siqi and ask Jump Up to do the marketing."
Whoever takes the initiative will naturally be more humble.
This is what Yan Liang was thinking about.
Lu Yanhe said: "Your drama is already halfway through, you have to speed up, otherwise it will be finished before it's too late."
"I will."
Yan Liang’s efficiency was indeed very high.
After listening to Yan Liang's retelling, Zhou Ping'an also felt that Chen Siqi's method was feasible and worth a try.
The main reason is that the initial investment cost is low and it doesn’t cost much money.
One hundred thousand yuan can't even buy a hot search.
But you can buy a possibility - the publicity and marketing capabilities of the "Jump Up" publicity team led by Chen Siqi have been tested in many projects.
Even the arrogant Zhou Ping'an took the proposal they put forward seriously.
Zhou Ping'an, as the agent of the leading actor, proposed to save the show on the grounds that the ratings of the show were not good.
"It would be fine if the show had a bad reputation, but the key is that it has such a good reputation but cannot attract audiences. I cannot accept this." Zhou Pingan said, "I suggest that we go to the team of Jump Up. They are good at publicity and marketing. Maybe they can help the show find a breakthrough."
Upon hearing this, the production team and the platform hesitated for a moment. The platform said, "Their asking price is very high. We have contacted them for cooperation before, but their price was ridiculously high, so we did not reach an agreement."
Zhou Pingan: "Yan Liang is Yan He's friend. I'll ask Yan Liang to communicate with him and see if we can talk."
He pretended to go out for ten minutes and came back.
"They agreed to charge according to the stage." Zhou Pingan said, "In the first stage, they only charged 200,000 yuan, and then charged according to the publicity effect. This price is very generous, right? Except for Yan Liang and Li Zhibai, no other artist can get such a favorable price from the "Jump Up" team."
Zhou Ping'an's tone and expression said, "It's your blessing that you found Yan Liang to star in this drama."
In fact, this was indeed the reaction of the people from the drama and the platform.
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I took a pill of ibuprofen at noon and felt much better at the evening, with basically no discomfort at all.
There is one more chapter to be updated, maybe it will be a little later, if you don't want to stay up late, just get up tomorrow morning and read it. (End of this chapter)
